Development Archives - Page 4 of 4

Brand Creation and Criteria for Development

1.0 What is a brand?

Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customers in their decision-making, creating a perceived knowledge of what they are going to buy – before they buy it. Brands are based on three related criteria.

Confidence in a business, product or service doing exactly what the customer already believes it will do. For example, a 24-hour convenience store brand can be based on customers’ confidence that it will be open, whatever the time of day or night.The emotional response of the customer to purchasing a product or service. For example, a clothing retailer can create a brand based around making its customers feel good about what they wear, how they look, how good they feel about buying clothes from that shop and what it says about them to their peers.( Josephine Collins,(March 2008)

A brand builds a unique personality for a business, and therefore attracts a defined type of customer.Most importantly, branding is based on consistently rewarding the confidence and delivering the expected emotional response. For example, a domestic cleaning company can build its brand successfully if customers’ homes are always thoroughly cleaned, the owners believe that they are using the best cleaning company and feel good about returning to their newly cleaned homes. Your brand can cover your business as a whole or separate products and services. (Josephine Collins,(March 2008)

When starting your own business, one of your most important concerns is to develop your company’s face to the world. This is your brand. It is the company’s name, how that name is visually expressed through a logo, and how that name and logo extend throughout an organization’s communications. A brand is also how the company is perceived by its customers – the associations and inherent value they place on your business.

A brand is also a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization’s “reason for being”; it is how that reason.( Josephine Collins (March 2008)

is expressed through the various communications to its key audiences, including customers, shareholders, employees, and analysts. A brand should also represent the desired attributes of a company’s products, services, and initiatives.

Apple’s brand is a great example. The Apple logo is clean, elegant, and easily implemented. Notice that the company has altered the use of the apple logo from rainbow-striped to monochromatic. In this way they keep their brand and signal in a new era for their expansive enterprise. Think about how you’ve seen the brand in advertising, trade shows, packaging, product design, and so on. It’s distinctive and it all adds up to a particular promise. The Apple brand stands for quality of design and ease of use.

Brand is a big buzzword in today’s market, but what exactly does it mean? Simply defined, is the brand essence and purpose of what your business stands in the minds of your customers, that they thought what they purchase, both tangible (physical) and intangible (subtleties and feelings ).For example, Nike products provides sports physical. Nike also “selling” speed, fitness, strength, and style.

The brand is not accident, you should deliberately Show&Tell the public what you want them to know and remember about your business unique.

Branding is the action of transferring the brand to target market and create emotional tie to your unique product or service. Branding attract, satisfy and retains customers. Nike work through their consistent visual, logos and slogans determined using well-known athletes as spokespeople for the transfer of non-tangible of their brand.

The brand is important because it solves a problem for consumers. The brand helps them to choose that product or service quality, safety, or function cannot be complete until after the purchase is made is identified. Branding builds trust although cannot remove some risk, especially when doing business with big corporations located outside a local geographic area (credit card companies, broker, online shopping).

Without brand name, products and services easily be compared with each other, any financial institution, insurance representative mix, chocolate bar, coffee, beans, and athletic shoes will be indistinguishable from another, even if in reality a big difference in quality, price, taste, and service can exist.

The Logic behind branding is very simple: If your target market is familiar with your brand and good imagination, they more likely to purchase products and services. But consumers do not know what your business is all about unless you tell them!

Is your company branded? If a distinct graphic, slogan, or feeling doesn’t emerge when buyers hear or see your company name, the brand of your business has yet to be defined and developed. Customers must clearly understand and agree with the nature, character and purpose of your product or service before they’ll buy it. And how they know if you don’t inform them? Hire a professional graphic designer, copywriter, advertising agency to help create and promote your brand of.

It’s never too late to embark on your own branding campaign, regardless of size and age of your business. Creating a successful brand takes deliberate thought and execution, but the sooner you start, the faster the results you see on your bottom line. Here’s how to start:

* Who you are defines what you offer, your method of business, their audiences, and why customers should believe in your products and services is placed.

* The transfer decision and its recognition of all other companies with strong reference image, logo, typeface, colors, slogan, jingle, theme, or tagline. For best results, work with professional skill in graphic design and copywriting.

* Commit to consistently carry your brand through every aspect of your business- stationery, marketing materials, advertising, signage, product packaging, customer service, etc.

Invest in your brand is investing in the success of your company. Clearly know that you are and what you offer, then loudly and consistently portray the image with your target market. Brand of your business is a powerful asset, and therefore maximize its value!

In fact, a brand is mental real estate’. It’s a set of expectations a company instills in its customers and prospects, as well as its employees, suppliers and competition. Further, it’s a service/product or concept that’s easily distinguishable from others. Most important, a brand should enhance how you communicate with customers. I believe that successful branding begins with the recognition that everything a company does/says must drive profits and increase value for the customer. Sounds easy. But what is the true value of branding initiatives (i.e., your ROI), and why invest time and money this seemingly non-revenue-generating activity? In truth, there are many rational reasons, including:

Market Differentiation (competitive advantage)

Customer buying preference (retain a positive impression)

Supports the highest possible tolerance to price (perceived value)

Increased cross-sales opportunities (better profit margins)

Better awareness and recognition (leadership in the market)

Investor confidence (plus employees and external alliances), etc.

Without question, successful branding initiatives can have immense payback and add genuine value to your company, whether new or well-established. However, your brand’s success depends on an implementation strategy comprising four essential must’ principals. It must be a genuine reflection on your core strengths-values-management commitments and align with your customers’ values.

Your brand must also identify a unique position that clearly differentiates you from competitors. It must carry through every aspect of an organization, meaning you must articulate your brand identity into a series of actions, beliefs and tools. Finally, and perhaps most important, it must be consistent over time.

In every brand development process, we employ four distinct elements, each weighted equally. First, the Value Proposition; it defines the uniqueness you provide to customers. Brand Character Definition and Expression follows; the character of your brand must make sense to your most important customers (While your logo is part of your branding, other important elements include corporate identity, company boilerplate, and collateral materials such as brochures, ad templates, website identity, etc.) Next, Positioning Statements must express your place in the market to help suppliers, investors, customers and competitors understand your intent; these concepts often form a mission statement or a byline tagged to your company logo. And lastly, Key Messages must consistently communicate your chosen information; these must promote the brand intent and be consistently employed by the entire team.

Looking further, brand launch must comprise a continuous monitoring process to measure value over time to ensure maximum impact and benefit is being derived. This stage may also include press releases, promotional programs, presentation and memorable methods of reaching the marketplace.

It’s accurate to conclude that your brand gives your company identity, character, presence in the market and, yes, even respect. There is substantial evidence that this structured process works, in both the short and long view. A brand grows successfully by leaving a lasting mental picture a positive mark upon everyone inside and outside your company. A true value picture like none other. As Rodney blurted out on stage at Dangerfields’ that night years ago,” Why am I sweating, I’ve got the job it’s my Club”.

Look after your club’; the benefits of a professionally developed and well managed brand could astound you.

1.1 Do I need a brand?

Every business has already got a brand, even if it doesn’t treat it as one. Your customers (and potential customers) already have a perception of what your business means to them. Building a brand just means communicating your message to them more effectively so they immediately associate your business with their requirements. Brands can help increase turnover by encouraging customer loyalty and are particularly useful if you are in a fast-moving sector. If your business’s environment changes rapidly, a brand provides reassurance to customers and encourages their loyalty.

If you operate in a crowded marketplace a brand can help you stand out. For example,

there are many kinds of adhesive tape, but there is only one Sellotape. If you have no other points of difference and when customers are confronted with a wide choice of comparable suppliers, they will always choose the brand they feel will suit them best. Your suitability for a customer is portrayed through your brand.

Moreover, if you want to add value to your business a successful brand can make businesses more attractive to potential buyers or franchisees.

1.2 Branding a Start up

For start-up and small businesses, branding often takes a backseat to all of the other considerations – such as funding and product development. This is unfortunate, for a company’s brand can be vital to its success. Dollar for dollar, it is as important and needed as any other start-up activity.

Recently, a software management company, temporarily named TallyUp, invested in a branding assignment. Its flagship product, a software suite that tracks and runs bonus incentive plans, needed a clear identity and platform to appeal to its target audience – primarily financial executives. The name TallyUp, while somewhat descriptive, didn’t capture the appropriate and required level of sophistication to attract the desired clientele. TallyUp retained a branding consulting company; they recommended the name Callidus, which is Latin for expert and skillful to effectively and in an instant communicate their position. While both names communicate a similar concept, the new one works on a completely different level. Callidus better suits the ideal position of the company.

Serial entrepreneurs have a great deal of wisdom to share about branding and positioning. You can gather additional useful advice on the challenge of brand development from someone like Thomas Burns, whose story is covered in our article, Building a Credible Brand for Your Small Business.

If you’re concerned about the cost of brand development, take heart. While it’s easy to spend a lot to create a brand, you don’t have to. Read our article, How Much Does a Brand Cost? to understand the price range of brand development.

1.3 Creating a Brand

Once you have worked out your core competencies, brand values, perceived quality and brand stretch, you can communicate them to your customers. Build the message into everything your customer or potential customer sees and hears before they have any direct contact with your business. Make sure your company literature reflects your brand values. If necessary, redesign your logo and company stationery so it provides an immediate visual link to your brand values. (Kenneth A. Fox,Nov-Dec 2002)

For example, if speed is a brand value, add an indication of movement into your company’s designs.Reconsider any advertising you may do. Is it in places that reflect your brand values?

Does the copy reflect your brand values?

Make sure your staff understand the brand values and believe in them. Your staff’s attitude and behaviour will influence the success of your brand more than any promotional activity. Remember that if you make strong customer service a brand value, the brand is damaged if one customer feels that whoever they are talking to doesn’t care about service. Review your systems and make sure every point of contact that a customer or potential customer has reflects your brand values. For example, if being friendly is one of your brand values, make sure anyone who answers the telephone or has direct contact with customers is friendly. (Kenneth A. Fox,Nov-Dec 2002)

1.4 How Much Does a Brand Cost?

How much you can expect to pay for the creation of your brand is the $64,000 question. The answer is that the fee doesn’t have to be astronomical, but it can be depending on who you decide to do business with.

Creating a brand is often a classic case of getting what you pay for. Your cousin may create a name and commensurate logo (without applications like letterhead, signage and packaging) for $500, or you can pay an international identity and branding company $100,000. In theory, that $100,000 should by you higher quality images and plenty of targeted branding theory, but that isn’t always the case. (Kenneth A. Fox,Nov-Dec 2002)

Our recommendation is that emerging companies look for an in-between solution. Look for a company that is experienced in branding small or start-up businesses, and that understands your timing and budget constraints. Reputable firms charge anywhere from $25,000 to $40,000 for a name and logo. You should be thrilled with the product and get terrific results from a firm in this range. (Michael Long et al,June 2007)

Before choosing a branding, naming or identity company, scrutinize its portfolio to make sure their style matches your tastes. Also, don’t hesitate to ask for references-they should be proud to provide them. Call a couple of the references and find out whether they liked working with the firm.

Finally, remember that branding is a serious, long-term investment. If you’re going after or have received outside financing, it should be a line item in your budget. Building a brand is a core business activity, as important as leasing office space, recruiting the right people and developing your product or service. (Michael Long et al,June 2007)

1.5 Finding the Right Branding Company

Companies that create branding and identity are often difficult to distinguish from graphic design firms, but how they go about creating your brand may be much different. There are several important steps to select the right company to help you to brand your new business.

First, ask your contacts which companies they know that specialize in branding. Conduct Internet searches for “naming” and “corporate identity” and “branding.” Think extensively about what types of names and logos appeal to you. Research the firms that created the brands that you most admire. Be aware of the firms’ creative styles. Choose a company with

a track record for unique and original names, not one that has a history of creating coined names. However, don’t go with a highly creative firm if your constituency is very conservative and traditional. (Michael Long et al,June 2007)

Contact a handful of companies and take note of how quickly they get back to you. Do they seem motivated or preoccupied? Is the person who returns your call a partner or a sales representative? Meet with a few different companies and trust the chemistry. If it’s there you will know it; if it’s not, keep looking. Make sure that the person with whom you initially meet? usually a partner or owner – will do, or at least direct, the work. That way they will be personally motivated to produce results for you. (Michael Long et al,June 2007)

Ask each company about its process. How forthcoming are they? Are the representatives willing to talk about their procedures and the steps that they’ll take to create your brand? Make sure you talk about money; they may ask you if you have a projected budget for this project. It’s acceptable for them to ask, but it’s also okay for you to hear first how much it will cost, without disclosing your budget. How quickly do they get back to you with a written proposal? If you agree on Tuesday to work with them and you haven’t heard from them by the end of the week, this might not be a good sign. Again, be smart and go with your instincts.

2.0 Top Branding Mistakes

Branding, a commonly used term throughout the business world, essentially means to create an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company’s personality. Numerous businesses try, but many fail at creating a successful brand. For more on the definition of a brand, read What Is a Brand?

Here are 10 of the most common mistakes:

1. Not thinking analytically. Too many companies think of branding as marketing or as having a catch phrase or a logo. It is more than simply vying for attention. A brand warrants attention on a consistent basis, represents something that your audience wants but does not get from your competitors. For example, it could be providing the best customer service in your industry – not just through your tagline or logo – by actually providing the best customer service in your industry.

2. Not maintaining your brand. Too often, in a shaky economy, businesses are quick to change or alter their identity. Too much of this confuses your steady customers. For guidance, think of big brands – Nike, for instance, has used “Just Do It” as a logo for years. One rule of thumb is that when you have become tired of your logo, tagline, and branding efforts, that’s when they begin to sink in with customers.

3. Trying to appease everyone. You will never be able to brand yourself in such a way that everyone will like you. Typically the best you can do is to focus on the niche market for your product.

4. Not knowing who you really are. If you are not the fastest overnight delivery service in the world, do not profess to be. Too many business owners think that they are providing something that they don’t. Know your strengths and weaknesses through honest analyses of what you do best.

5. Not fully committing to branding. Often business owners let the marketing and advertising department handle such things as “branding,” while they work on sales and other important parts of the business. But sales and branding are tied together as integral aspects of your business. Many Fortune 500 companies are where they are today because smart branding made them household names.

6. Not sharing the joke. If only the people in your office get a joke, it is not going to play to a large audience. The same holds true for branding. If your campaign is created for you and not “them,” your brand will not succeed.

7. Not having a dedicated marketing plan. Many companies come up with ideas to market themselves and establish a brand identity but have neither the resources nor a plan as to how they will reach their audience. You must have a well-thought out marketing plan in place before your branding strategy will work. For help putting together a marketing plan, see How to Build a Sound Marketing Plan for Your Business.

8. Using too much jargon. Business-to-business-based companies are most guilty of piling on the jargon. From benchmark to strategic partnering to value added, jargon does not benefit branding. If anything, it muddles your message.

9. Trying too hard to be different. Being different for the sake of being different is not branding. Yes, you will be noticed, but not necessarily in a way that increases sales.

10. Not knowing when you have got them. Companies that have succeeded in branding need to know when to stop establishing their brand and when to maintain that which they have established. Monitor the results of your branding campaign. If your small business is a local household word, you can spend more time maintaining your professional image.

2.1 First Steps for developing a brand

Before you develop your brand identity, you have to assess your business, how it operates and the messages that you want to – and are able to – deliver consistently to your customers. You must be realistic right from the start. There are five key areas to consider.

1. Work out your business, product or service’s core competencies. These are what you achieve for your customer, not necessarily what you do. For example, a good wine shop’s core competence is selling wine that its customers enjoy – not just selling wine.

2. Assess who your existing and potential customers are and find out what they like and what they don’t. For example, if they are driven by competitive pricing, there is little point in you presenting yourself as a premium-price supplier of the same products offered by your competitors.

3. Find out how your customers and your employees feel about your business. Reliable? Caring? Cheap? Expensive? Luxurious? No-frills? Later in the process, these emotional responses (brand values) will form the basis of your brand message.

4. Define how favourably your business is viewed by customers and potential customers – this is your perceived quality. Do they trust your business, product or service? Do they know exactly what it does for them? What do they think of when your brand is mentioned to them? Low perceived quality will restrict or damage your business. High perceived quality gives you a platform to grow. (Stephen M. Wigley, et al,July 2005)

5. Consider how far you can develop your business with its current customer perception without moving away from your core competencies. The amount you can change your offer is your brand stretch. For example, a shop known for selling fresh sandwiches could also consider selling homemade cakes and biscuits without going outside its core competencies. But selling frozen ready meals too may stretch its brand too far. (Stephen M. Wigley, et al,July 2005)

2.2 Managing the Brand

A brand will not work instantly – it will develop strength over time as long as your business consistently communicates and delivers your brand values to customers. Keep all your staff involved in your brand and your business. As your staff will be responsible for delivering the brand, they all need to feel a part of it and believe in it. Discuss your brand values regularly with your staff so they are clear about them.(R.E. Rios et al,Jan 2009)

Encourage them to offer suggestions to improve your systems so the brand values can be more easily delivered. Monitor your customers’ response to the brand regularly and continually review how your brand values are communicated to them. Get regular feedback from friendly customers and find out if what your business is doing for them matches the expectation your brand creates. Ask dissatisfied customers or former customers too – you learn useful lessons about your brand through honest criticism. (R.E. Rios et al,Jan 2009)

Regularly review your products, services and systems to make sure they efficiently back up your brand message. For example, if freshness is one of your brand values, are there ways you can deliver the product even more quickly?

Once the brand is developed within your own business and your existing customers, you can use it to attract new customers. Use your core competencies to show the benefits of your business to potential customers. Show what your business can do for them, not just what you do. Make sure every communication with potential customers is also consistent with your brand values. Advertisements and sales literature to potential customers must be visually and emotionally consistent with what you provide to existing customers.

2.3 Extending the Brand

A successful brand can offer opportunities for a business to grow. However, if you are introducing new products or services, you must make sure they are consistent with your existing brand values.

Stretching a brand too far reduces its strength and can damage it. If you are introducing new products or services, consider carefully if they fit with your core competencies and brand values. If they do, brand them in the same way as your existing products and services so they benefit from your existing branding. If they don’t, you should consider branding them separately.

If your new products or services remain within your core competencies but not your brand values, you can consider a diffusion brand. A diffusion brand is a different message with its own identity tied to your existing brand. For example, an insurance company’s core competence is getting things put right after they go wrong. If it introduces a new service that repairs items rather than pays for their replacement, it should be a diffusion brand: the Fixit Service from XYZ Insurance.

Remember that any problems with a diffusion brand will also damage your main brand, so treat the diffusion brand with similar care. If your new products or services fit neither your core competencies nor your brand values, you must brand them separately.

2.4 How Long Will My Brand Last?

Your brand should last as long as you want it to. Barring unforeseen circumstances, such as the sale of your company, a change in leadership, or a major shift in your audience or product offering, your brand is the most important and permanent manifestation of your company and its values. It used to be conventional wisdom that your brand should last 20 years. In the information age, that seems like a long time – and it is. (Tim Ambler et al,July 1996)

Your brand might not last that long because your company might change into something else in months, not years. Still, you shouldn’t plan on changing your brand with any regularity. It takes discipline and vigilance to build and maintain a brand. You want it to work for you in the long haul. In time, it will assume a life of its own that transcends the company itself.

3.0 Conclusions

Having consider all the above mention results if a company wants to stand out in his field and make a distinction between themselves and their competitor there is no cast of shadow that they need a branding to explain an unusual line of business through which earn above average return other wise if they don’t have a dedicated marketing plan they have to lose the market.As you learned you must have a well-thought out marketing plan in place before your branding strategy will work. As a result we found that branding is one of the undeniable segments of our business.

My Beginner’s Guide to E-Product Development

Introduction

The internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has his own views about how to succeed in the internet or online, but like any other thing in life, there is no one perfect way, or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and doesn’t know his left from his right? I believe a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot.

A Caveat about Starting With a Product

Having said that it’s better to start with a product, I believe it’s appropriate to throw in this qualification by saying that at the highest levels, you can actually sell a product you have not yet developed to your list or followers, but as a beginner, you may not be able to employ that strategy. At its most basic, it involves telling your followers that you have a product that is coming out in say 90 days or 180 days time and any one among them that buys in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then use the cash to develop the product. This strategy is for already well known “brands” like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.

How to Develop Your First Product

This presentation focuses on how you can develop your first product. The truth is, in internet business, you don’t have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter made in the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of design, sleekness, and performance, to mention just three aspects. That should be your aim. Start, and keep improving day in and day out.

In this presentation, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I’m assuming that you’re already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader and now gunning for the seventh dimension, information marketing. If you don’t consider yourself an expert, don’t worry too much, we’ll come back to that and the scales will fall off from your eyes. Even if you’re not operating in any of the dimensions yet, say you’re just an employee, don’t worry, this presentation will open your eyes to the possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts one can develop in her Maverick Program but we’ll limit ourselves to just the simplest products as this is a beginner’s program.

Understanding or knowing which products to develop, the demand for those products and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. Having covered those preliminaries, let’s dive in on your product development journey.

Products Suitable For E-Copies

The main products that you can easily convert to e-format are:

• Books

• Music

• Courses (seminars) – these are generally referred to as “How to Products.”

• Speeches

• Research findings

The Top 7 Most Lucrative “How to Products” Areas In the Expert Industry

According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative how to product areas are:

1. Motivation Advice

2. Leadership Advice

3. Financial Advice

4. Business Advice

5. Marketing Advice

6. Relationship Advice

7. Spiritual Advice

E-Product Formats

The main formats are:

• PDF

• E-pub

• Mobi

• Audio (MP3)

• Videos (MP4)

Sites For Uploading Your E-Products

Having made or created your product, the next thing to do is to launch. You can launch your products through a combination of channels, including:

• Your website

• Third-party websites

• YouTube

• Vimeo

• Stitcher

• iTunes

• SoundCloud

• CD Baby

• To your List through an e-marketing platform, example, Mailchimp.

The Various Product Formats In Detail

Let us now take the product formats one at a time in slightly more detail.

PDF (Portable Document Format)

One of the easiest ways to join the online business as an expert is to start with training course, workshop, seminar or a book. Your book in particular can and will open doors especially if you can write a New York Times best seller. For a beginner, that might be far-fetched so let’s just begin with a good book or a well thought out course. Having done your book or course (this applies too to seminars and workshops), you save in word or PowerPoint and convert it to PDF. PDF (portable document format) is a special format developed by Adobe and can be bought online or better still buy the CD and install in your laptop. Once converted to PDF, no one can amend or tinker with your product and you can upload it to your website and start selling. Sounds so simple? Yes! Technology simplifies things. Anybody with a laptop or smart-phone can buy your product and start enjoying it right away. Most new generation laptops and smart-phones have PDF reader pre-installed or you can simply download an app that enables you read the PDF document.

E-Pub

E-Pub (ePub) is short for electronic publication and is an eBook file format that the majority of devices, including iPad, android smartphones, tablets, computers, or e-readers can read. To convert your book to e-Pub requires a special software, which an average business centre can help you achieve. If you cannot get a business centre near you to convert your book to epub, you can do it online through a company by the name Allzone.

Mobi

Mobi is especially peculiar to Amazon Kindle as that is the only format that Kindle uses. Starting in 2011, some analysts projected that within five years there would be over 53million Kindles worldwide so if you want one of the Kindle users to buy your book, you have no choice but to have it in Mobi format. But there is good news. Amazon does not even require you to convert your book into Mobi before uploading to Amazon. You can upload to Amazon in Word format and Amazon KDP (Kindle Direct Publishing) will automatically convert it to Mobi for you.

MP4 and MP3

Just a few years ago we were using what was then known as CD (compact disc) before the mp3 format, which is an audio coding format for digital audio, was introduced. The mp3 (or MP3) format can store enormous amounts of sound so you don’t need hundreds of CDs as before. Your finished work can be converted to mp3 very easily to be listened to using digital devices including smartphones, iPads and laptops. Don’t worry about how to do this as an average sound or video editor would handle the technical aspects and help you uploaded your product to Stitcher, SoundCloud or CD Baby. Editing is not very expensive and goes for as low as $5 for a one hour episode depending on the editor and the fee keeps coming down as more and more people master the art of video editing.

Videos

Videos are what make the internet tick. Video engages more than any other medium so it’s a must you learn how to do video. And the good news is that it’s not as complex as you may imagine. You don’t even need any technical skills. Direct-to-camera video is the one you make with an ordinary camera or camcorder. Camera comes highly recommended compared to camcorder not only because cameras are generally smaller in size and cheaper, but because they develop less heat compared to camcorders. Initially, you may have to rent the camera but with time, you may decide to acquire your own. The most popular camera type is Canon, but you can also make videos with your smart phone however there is a slight drawback as you may not be able to edit or get audio or MP3 out of a smart phone so having a camera has advantages.

The other type of video is the one you make with a software. For Windows computer, you use a software called Camtasia and for Apple computers, you use what is called screenflow. You have to pre-install camtasia (or screenflow if you’re using Mac) in your computer to begin with. Let’s focus on Windows computers since that is the one I use. Having installed camtasia in your computer, the other processes are pretty straight forward. You first prepare your presentation in PowerPoint. When your slides are ready, you put on the earphone and plug in the voice converter or adapter and switch on camtasia. Once camtasia is on, you start speaking and as you finish with one slide, you move to the next one until your presentation is over. Once your presentation is done, you save what you have done for editing and viola your video is ready and you can upload it to your website, YouTube or Vimeo. Editing is not very expensive and it’s not something to worry about as an average business centre can handle it for you.

There is yet a third way of producing videos. This is different from camtasia video we just described above. In this case, there are actually companies that specialize in helping you make videos by providing you with prepared templates. One of them, which I use, is a company called Animoto. What you do is you sign on to Animoto and they give you the architecture to do a video complete with background music. You simply register with the company and once you log-in you just follow the straightforward instructions for preparing a video.

Animoto has free and paid versions of the service. The paid version starts at about $96 per annum. You don’t need any skills to do a video. The website provides all the needed headings, such as description of video, which you fill in and upload the pictures and provide a description of your video and viola, your video is ready. In the free and lower end paid versions, the company’s logo, Animoto, will appear on your video, but in the premium versions, nothing appears so no one would know you used Animoto. For the very high end versions, you can even customize by putting your name or company’s name and logo on the video. For the free version, you’ll be provided with a maximum of 6 place holders for just 1 minute video and no more. If you want longer videos then you have to go for the paid versions.

Conclusion

A journey of a thousand miles as the saying goes begins with one step. Internet or online expert business sounds and appears hard when you have no one to guide and show you the way. The fastest way to cut your learning curve is to get a coach and you’ll be up and running in no time. In our Expert Empire Program we guide you through how to develop e-Products.

Importance of Front End Development for Business Success

Take your business to new heights with the best front end development services

A book is always judged by its cover! A business needs to possess a website that is completely clean, attractive and functional. Now-a-days, websites play a very important role in uplift of your business. The more attractive and infatuate your website is, more are the people attracted towards it. To make your website attract and hold visitors on it, front end development plays a very important role. When visitors stay for longer on your site, they tend to learn more and more about your business and eventually become your customers. As the front end development plays a very crucial role in this digital marketing concept, you need to go for best front end development company.

You are required to be very careful in making the choice for front end web development company. Any wrong type of development can turn into unsightly appearance and it can also drive away your business. A website’s layout is an important factor for the business purpose. Even branding and customer needs to fully support the company itself are attached to it. Therefore, in order to promote your business and increase the chances of your success, you should pay special attention to the front end development. Let’s discuss the features of a website with good front end development.

First Look:

First impression is the last impression. It might not be true for other things, but it is very much true when it comes to website. When you search on Google with some specific keywords, you will find a number of websites that are related to the keywords. There is a herd of businesses on internet and all are competing to be the best. To make your business stand out among all similar businesses, you need to make your websites that gives a terrific first appearance. Well, making your website attractive will not help alone. In fact, you have to make sure that your website is attractive to your targeted audience. It should immediately offer what a customer wants. All this makes it very important for you to go for the best front end development services.

Business Purpose:

The need of conveying the business’s true motive cannot be ignored. Even though the targeted audience is visiting your website and your website is showing user-friendly and welcoming web experience, the idea of conveying business purpose cannot be ignored. When a person visits your website, they should encounter the main purpose of the website. In order to make the website attractive, developers often go for fascinating designs and graphics that are sometimes irrelevant. This should be ignored completely and to overcome the situation, you need to go for the best front end development services. Customers should immediately connect with what your website wants to say.

Success Branding:

Successful branding is what your business requires. Power branding with business logos, designs and products contribute to effective websites. Your website layout is crucial in conveying branding to customers. It should feature similar color, graphics and language that help customers recognize your business at once. This will help them identify your products in physical market as well and will boost the sale. This also leads to brand loyalty with simple recognition. Branding symbols and trademarks are of great importance on a business website. To make it all happen, you can consider going for the best front end development company.

Trust and Confidence:

A good front end plays a very important role in building trust and confidence among your customers. If the visitors on your websites and your customers regularly encounter problems with time errors, poor graphics and other such issues, they are not likely to return. When a customer’s trust is broken, he starts to look for other similar service and this populated digital world offers him a lot. Also, a disheartened customer would spread the word like fire among his friends and family. Therefore, it becomes very important for your website to have clean, clear and organized layout with attractive and relevant graphics.

Ability to Innovate:

Sometimes the only arbiter of success, in a marketplace that’s continuously in flux, is how fast you can launch. Everything depends on how you can pivot to keep launching things that people love, before you run out of money or time. In order to generate hundreds of innovations to test in the marketplace, one has to support their organization’s ability to innovate. When you build a better front end development, you have more visitors on your website. It definitely increases demand to some extent and thus you have an idea of how much to produce. When you have an estimate, you have a chance to innovate.

These are the biggest benefits of having a good and attractive front end. This makes it very clear that just having a website won’t work. Having an attractive and creative design is something that should be focused on. The more attractive your design is, the more advantages it delivers.

The Place of Entrepreneurship Competence in Business Success and National Development

The pivotal position occupied by entrepreneurship as a sustainable tool for rapid economic growth and development of a country cannot be over emphasized. This is evident in several available literatures written by scholars on the subject matter but a closer examination of these literatures show tilted emphasis and concentrations on some common areas relating to entrepreneurship.

Increasing competitions, rapid and constant changes in internal and external environment of business activities, and the significant influence of Small and Medium Scale Enterprises (SMEs) on the economy generally have resulted in a growing interest in studying the role of factors stimulating successful entrepreneurship, business success and national development.

Though, entrepreneurship, have played and can play more of these positive roles, is not an easy vocation as it does not always guarantee a hundred per cent triumph. There are several critical areas of knowledge and factors that must be acquired and put in place to enable entrepreneurs achieve a measure of business success and consequently contributing to national development.

Several researches have been conducted in areas of entrepreneurship competency, entrepreneurship success and national development.

Most literatures relating to entrepreneurship and entrepreneurship success tend to unquestionably argue that most entrepreneurial fiascos are essentially due to inadequate financial resources (e.g. Adeyemo and Onikoyi, 2012). Such research outcomes have no doubt influenced government policy direction in many developed and developing countries of the world through the creation of financial agencies and provision of financial resources to business units for the sole purpose of boosting and sustaining entrepreneurial development for rapid national development.

The above, policy strategy unfortunately has led to the continuous negligence on the part of the government, scholars and business operators in these countries to considering other vital factors like entrepreneurial competency which equally contributes to successful entrepreneurship, business success and national development.

The current literatures on the subject do not provide sufficient explanations to the role general and/or specific competences play in successful entrepreneurship, business success and national development. This has thus, made the relationship between entrepreneurial competence and entrepreneurship success to be important topic within organizational literatures. The above fact is evident in several available studies done by scholars on the subject matter (e.g Crook, Todd, Combs, Woehr, and Ketchen, 2011; Mitchelmore and Rowley, 2010; Inyang and Enuoh, 2009; Laguna, Wiechetek, and Talik, 2013 e.t.c).

Many of these studies identified entrepreneurship competences like communication competence, financial competence, marketing competence, business ethics competence, social responsibility competence, decision-making competence and leadership competence as catalysts to entrepreneurship success and national development. We shall be duelling on our discussion more on these entrepreneurial competences to see how they individually contribute to successful entrepreneurship, business success and national development.

As said earlier at the beginning, entrepreneurship and entrepreneurship success play strategic roles in economic growth, economic transformation and development of the society. These roles are noticeable in the numbers of jobs created, the level of wealth generated and the rate of indigenous entrepreneurship promoted in several countries around the world.

There is no doubt that government of the world have put great efforts in promoting entrepreneurship development, business success and economic development through provision of financial resources directly or otherwise through various agencies and under different terms and conditions, this fact prompt one to ask a question of high concern.

Why are there still high rate of business failure around the world? Without much thinking, the failures are due mainly to entrepreneurial incompetency of those concerned with making the daily business decisions of these businesses. Many business failures can be said to be and are largely attributed to lack of entrepreneurial competence.

Most of the businesses failed unknowingly even before there are started because of lack of one of the required competence; project evaluation and management. This does not therefore; make it surprising while entrepreneurship competence has often been identified as the missing link for successful entrepreneurship, business failure and consequently crawling national development and in some instances stalled economy. What then is entrepreneurship competence?

Before we proceed to defining and explaining entrepreneurship competence and understand the contextual meaning in which it is employed in this writing with simplicity, it will be very imperative to first and foremost comprehend what entrepreneurship is.

Entrepreneurship may be defined as the process through which something new and valuable is created through the dedication and effort of someone who takes on financial, psychological, and social risks and seeks personal satisfaction and monetary rewards (Hisrich & Peters 1986).

European Commission, (2006) defined Entrepreneurship as a dynamic and social process where individuals, alone or in collaboration, identify opportunities for innovation and act upon these by transforming ideas into practical and targeted activities, whether in a social, cultural or economic context.

Critical assessment of the above two definitions summarized the concept of entrepreneurship by stressing creation processes and performance of targeted activities. Entrepreneurship as defined above is not necessarily limited to the roles and characters of entrepreneurship involving creativity, innovation and risk taking, and most importantly, the ability to plan, manage projects and to turn ideas into action in order to achieve set objectives for successful entrepreneurship. But, it requires tact, art and competency to achieve winning edge success.

Entrepreneurship success is a multidimensional phenomenon. It includes multiple criteria of financial characters like profit maximization, revenue maximization, dividend maximization as in the case of shareholders etc., and non-financial characters for example larger share of market, customer satisfaction, perpetual enterprise existence etc. To achieve success in any of the following sections, one must be competent in his/her chosen area of enterprise.

Entrepreneur competence can therefore be defined as the cluster of related knowledge, attitudes, and skills which an entrepreneur must acquire or possess to achieve an outstanding performance and optimize the business objective(s) amidst several constraints. Every job/role has a skill and competency requirement. Every career like entrepreneurship draws on the competence of an individual. For every entrepreneurial undertaking one needs certain competencies. Entrepreneurship competence is simply the skill which an individual needs to do an allotted entrepreneurial job successfully.

Entrepreneurship competence constitutes a cluster of related knowledge, attitudes, and skills, which an individual acquires and uses together, to produce outstanding performance in any given area of entrepreneurial responsibility. Some of these competences may be general and some peculiar to the chosen areas of enterprise. We may describe competences to mean abilities and skills, for a teacher or a performing artist, for example, it is the skill to communicate that plays a decisive role in their effectiveness besides, of course, their knowledge. For a craftsman or an artist, it is the creativity and skill in the chosen craft.

In like manner, entrepreneurial competences are critical success factors required for successful entrepreneurship, business success and of course national development. The subject thus, deserves solemn attention in entrepreneurial discourse and not to be neglected. There is no substitute for entrepreneurship competence for successful entrepreneurship, not even abundant financial resources can. There is no doubt as explained, entrepreneurial competence play important role in any successful entrepreneurial activities.

The following are some of the necessary entrepreneurial competences required for successful entrepreneurship and rapid national development. We shall be discussing below 8 of the basic essential entrepreneurial competence for successful business.

1. Time Management competence: Time is an economic good; it is an economic good worthy of effective and efficient management because of it scarce nature (Dan-Abu, 2015). Time is unique, unlike any other economic resources (input) such that it has no wing but can “fly”. Time is irreplaceable and irreversible. Time lost is lost forever and can never be recovered, and by that I it includes, time lost doing insignificant things. This is why few things are more important to an entrepreneur and for successful entrepreneurship than learning how to save and spend time wisely. One major causes of entrepreneurship failure in relation to time management is doing too many things at the same time in an inefficient manner.

To achieve more and be successful in the day to day running of an enterprise, the entrepreneur must be thoroughly equipped with time management skill. Investing and practicing effective and efficient time management skill is a profitable investment for every entrepreneur, since every efficient business act is a success in itself. It therefore means that, if every single act of entrepreneurial activity is undertaken with consistent efficient one, the enterprise as a whole must be a success.

Time management involve among others practices, commitment to work contract and taking personal pains to complete a task on schedule, this will promote confidence and loyalty on your business/organization and will thus led to winning of more contracts from clients again and again; prioritizing of task based on urgency and importance in relation to a project activities and delegating of task to subordinates.

Some common time consuming activities include slow decision making, inability to delegate, unnecessary interruptions, failed appointments, delays while traveling, poorly conducted meetings, procrastination, etc.

2. Communication competence: Communication is a two-way process characterized by sending and receiving of messages through a channel between sender and receiver. This may be verbal or non-verbal for example, telephone call and procurement proposal respectively. Good communication skill is an indispensable management tool for a successful entrepreneurship. It is through communication that procurements are made, business products/services are sold, business objectives are discussed, employees are recruited etc.

Communication competence is very important to the survival and success of every organization, this is regardless of whether the organization is a profit or non-profit making, private or public enterprise, involved in provision of services or sales of products, online or offline business etc. Communication competence is so vital to successful entrepreneurship that it goes beyond inter-personal communication; of course this too is indispensable to the success of the entrepreneur’s business.

A winning communication competence in an enterprise will help in disseminating circulars, minutes, letters and memos effectively reaching every intending individual, team or unit in an organization. It also facilitates efficiency through the saving of cost involved in sending and receiving the messages on the part of both the organization and the employees. Communication competence in enterprising organizations will facilitate large turn out and compliance when meetings are called or directives are given to be followed respectively.

Communication competence in like manner can speed up the time taken to make merchandize procurement in period of high demand; this can help the concerned firm increase profit during the period of shortages and high demand.

Developing and employing good communication skill in an organization will definitely lead to two fold success; the firm will be able to benefit from internal interactions among persons, departments and units, and externally benefit from interactions between it and the business transacting partners (outside world). We can therefore say in summary that, there is no business without communication.

3. Human Resources Management Competence: The relevance of human resources management competence to successful entrepreneurship, business success and national development cannot be over stressed. Though materials and capital are of equivalent importance to the entrepreneur, they are inanimate and unemotional; they demand no understanding of human requirements and inspirations for their effective utilization unlike human resources which need good and competent human resources management skill by the entrepreneur to successfully utilize it to optimum level in productive activities.

Human resources of some enterprise are the most difficult to obtain, the most expensive to maintain and the hardest to retain. Without the acquisition and practicing of effective and efficient human resource management skills, the capital resources earlier mentioned will not be effectively used. Generally, small and medium scale enterprises often managed by an entrepreneur do not have the luxury of human resource department that can interview, hire and evaluate employees.

Most of these decisions taking regarding the above are the responsibility of the entrepreneur and perhaps one or two other key employees. This is good why human resources management competence is important for successful entrepreneurship and national development. As the firm grows, there will be need to hire new employees; entrepreneur must follow important procedures for interviewing, hiring, evaluating and preparing job description for new employees. Instituting an effective organizational culture is best implemented when an entrepreneur is competent in human resources management.

4. Marketing Management Competence: The success of every enterprise involves selling of products/services; this is largely enabled through good marketing management, it is therefore imperative for an entrepreneur to have good marketing management skills.

Ebitu (2005:196) concord, that marketing is crucial to the survival and growth of any organization. It is through marketing that revenues used for bills settlement, assets acquisition, pursuing of business diversification and expansion objectives, settlement of dividend and tax liabilities and social responsibility projects are generated. The entrepreneur in developing good marketing strategies and marketing management competence must be conversant with and employ the four marketing mix of place, promotion, price and product.

5. Adherence to Business Ethics Competence: Every business has its ethics. Ethics deals with moral ability and obligations. It can be defined as a system of rules and principles that define right and wrong, good and bad conduct and the ordering of values in undertaking business activities in society. Business ethics is sometimes called management ethics, and it is the application of ethical principles to business relationships and activities.

Business ethics is becoming a subject of intense concern for society, which is now demanding that organizations should operate responsibly and uphold very high ethical standards to improve the quality of life of the people. Entrepreneurs, in light of the above, need to be competent in dealing with different public policies, trade union’s established standards and norms and customers’ concerns for high quality work for successful entrepreneurship.

6. Financial Management Competence: Every business enterprise requires capital with which to start and continue with its operations. Capital here means two things; money (finance) needed to start and operate the business and assets representing the resources provided by owners (equity) and creditors of the business (liabilities).

Mbat (2001:3) defines financial management as the planning, organizing, directing and controlling of the firm’s financial resources. Finance is the blood at the centre of any successful business enterprise, one of the features common to successful entrepreneurs is their ability to source for funds for their enterprise. The funds mobilized internally or externally have to be properly managed to ensure that at any point in time, there is adequate funds to cater for the day to day running of the enterprise.

Most entrepreneurial failures are due to the inability of the entrepreneurs to effectively distribute and manage funds. For example, an entrepreneur needs to acquire knowledge on financial management issues like anticipation of financial needs for the enterprise, fund raising sources, cost of raising fund from external sources, acquisition of funds, allocation of funds in order to yield optimum result through identification and maintenance of correct proportion of the firm’s finances in areas of savings, insurance and investments policy of the enterprise.

The important of financial management competence to achieving entrepreneurship and business success cannot be over stressed. We have seen many at times when financially buoyant “start-ups” crumble down to pieces after successful take off because of financial management incompetence of the management, caused by tied up funds as they watch helplessly as the business dive into ocean of failure due to lack of reserve funds to successfully execute contracts or perform business operation.

Leadership Competence: leadership can be defined as the ability to influence and motivate other person or group of persons towards achieving a shared a set objective. Leadership competence is also another important single factor determining business success or failure in our competitive, turbulent, fast moving, free global market economy.

According to Ilesanmi, (2000: 187) successful entrepreneurs are successful leaders; they have power and motivate the entrepreneurial venture. The ability to produce the necessary leadership is the key determinant of achievement in all-human activities, the quality of leadership is therefore a decisive strength or weakness of any successful entrepreneurial endeavour.

Successful entrepreneurship requires creative, unique leadership qualities and personal styles. It involve seeking opportunities, initiating projects, gathering the physical, financial and human resources needed to carry out projects, setting goals for self and others, directing and guiding others to accomplish goals. Effective leadership is therefore a powerful tool required for successful entrepreneurship, business success and national development. Good leadership competence helps an entrepreneur to turn his/her business vision into reality.

7. Social Responsibility Competence: The establishment of every business enterprise is backed up by the profit motive. It is the profit that drives entrepreneurs to starting businesses, motivate shareholders into buying shares and private capital owners into investing their capital in a company. The profit motive though leads to the production of goods and services; the entrepreneur’s business venture also has the responsibility to embark on certain projects within and outside its operating environment as part of its social obligations.

Businesses should not only be concerned about the quality of goods and services they produce to generate profit but must also pursue policies that sell their enterprises by contributing to the quality of life in their operational environment. The business operators have responsibility to protect and improve society. Their actions during production and marketing should not in any way endanger the community or society. Entrepreneur can earn more profit by displaying high degree of corporate responsiveness, which is the ability of an organization to relate its operations and policies to the environment in ways that are mutually beneficial to the organization and the society.

The entrepreneur for example needs to make contribution to community development, product safety, employment generation, ethical business practices, and contribution towards educational activities in the community of operation. An enterprise for example can award scholarships to students, create opportunity for apprenticeship training and so on. Undertaking some of these social responsibilities may endear the entrepreneur’s enterprise to its host community; enhance his image and social standing, and consequently contributing significantly to his business success.

8. Decision making Competence: Decision making is very important to the success of an entrepreneur, this skill is at the core of every successful entrepreneurial activities. Decision making is the process of selecting a line of action from available alternatives. This selection process may be very difficult especially when the available alternatives are numerous or the decisions to be made or chosen from are risky ones.

Many potential entrepreneurs have difficulties in bringing their ideas to the market and creating a new business because making a decision is one thing and making the right decision in a given circumstance is another. The actual making of effective entrepreneurial decisions has resulted in several new businesses being started throughout the world by those having this decision making skill necessary for successful entrepreneurship.

An entrepreneur makes decision on a daily basis and therefore has to acquire adequate knowledge and skills in decision making to enable him/her make the right decisions.

Most of the entrepreneurial competences have been studied in isolation and with little effort to recognizing their mutual relationships to entrepreneurship success and business success. In a study aimed at explaining entrepreneurial competences in order to rank them according to the level of their importance to successful entrepreneurship by Edgar, Dirk and Danny, (2005) shows that, entrepreneurs on one hand considered decision making the most important competence while scholars in their different writings are in support of identifying business opportunities competence as the most important when embarking on an entrepreneurial venture.

In another study aimed at explaining how general and specific managerial competencies relate to the business success of small and medium scale enterprises (SMEs) by Laguna, Wiechetek, and Talik, (2013) proved that general and specific managerial competency is significant predictor of success in running a business. They further stated that specific managerial competency demonstrated to be a mediator between general competence and Small and Medium Scale Enterprises (SMEs) success.

In a similar study conducted by Rosária de Fatima Segger Macri Russo and Roberto Sbragia, (2010) who opined that the operational responsibilities of a project manager (planning and controlling) are in stark contrast to the characteristics of an entrepreneur. In light of the above contradictory viewpoint, their research which was directed at assessing whether managers showing entrepreneurial characteristics are associated with more successful projects or not found within their study sample an empirical evidence supported their hypothesis that the possibility of a given project having a successful outcome increases with the enterprising tendency of its manager.

After critically examining the necessary entrepreneurial competences required for successful entrepreneurship, business success and rapid national development. It will be important to quickly add here that no single or sets of entrepreneurship competence are more important to the other. It is only through the combination of the competences that an entrepreneur can achieve maximum business success.

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European Commission, (2006). Entrepreneurship Education in Europe: Fostering Entrepreneurial

Hisrich, R.D. & Peters, M.P. (1986). Establishing a new business venture unit within a firm, Journal of Business Venturing, vol. 1, no. 3, 307-322.

Laguna, M., Wiechetek, M., Talik, W., (2012). The Competencies of Managers and their Business Success. Central European Business Review Vol. 1, No. 3, December 2012. Pg. 7-13

Mitchelmore, S. and Rowley, J. (2010). Entrepreneurial competencies: A literature review and development agenda. International Journal of Entrepreneurial Behaviour & Research, 16: 92-111.

Rosária de Fatima Segger Macri Russo and Roberto Sbragia, (2010). The enterprising manager and project performance. Journal of Project, Program & Portfolio Management. Vol 1 No. 1 (2010) 28-40

Ilesanmi, O.A. (2000). Entrepreneurial development. (1st Ed). Ilorin, Nigeria: Kola Success Publications.

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Dan-Abu Michael N., (2015). Time as an Economic Good. Rational Minds Magazine

Yarddiant Web Lounge Pvt Ltd – Web Development Company

Hiring a web designing company to launch your project is as tricky as starting a business. Specifically these days, take any industry, be it offline or online, the website can be defined as its face of the business. Hence, if you don’t make the right decision while choosing a web development firm, it might affect the future of the project. But remember, a little planning before taking the decision can go a long way in ensuring your business a great success. Yarddiant Web Lounge is one among best web development companies in India with an established track record of developing high quality websites.

The team who is well-versed in crafting every type of apps for platforms like iOS, Android & Windows, maintains quality & creativity to create custom-tailored integrated marketing operations to meet clear business goals. The web development company’s significant areas on Web Development Industry include

WordPress development: The Team in Yarddiant are quite experts in WordPress development industry, and has delivered end-to-end WordPress solutions right from personal blogs to the corporate web portal and giant ecommerce solutions. Their WordPress developers has unmatched experience in creating professional, innovative and highly customized WordPress solutions that will unquestionably fit your specific business.

Larval Development: The most common PHP framework for the web development offers some exceptional advantages as they are most suitable for developing high performing and creative web apps to meet the customized business requirements.

Joomla Development: The award-winning Open Source CMS helps to build websites and powerful online applications. Experienced Joomla Developers at Yarddiant help the clients minimize the operation cost, boost sales and ROI. They are the best at custom template & module development services.

Drupal Development: Drupal- the most widely used and highly functional CMS can securely engage thousands of concurrent users and deliver rich media content. The team of qualified developers at Yarddiant are dedicated to offer the best solutions and provide adequate, easily manageable and cost-effective Drupal solutions.

The other master services offered by Yarddiant includes:

1. Search Engine Optimization

2. E-Commerce Development

3. Fashion blog Development

4. Website design enhancement and Online Marketing

5. Web Application Security

6. Social Media Optimization

7. Content Writing

So, Apart from there services, what make Yarddiant stand out of the rest?

1. Professionalism

2. Highly customizable services

3. Affordable services

4. Around the clock service

Join your hands with us to take your website to a whole new level!

Do you have an idea in mind? Let’s talk!

Connect with us at https://www.yarddiant.com/

How To Start A Mobile App Development Business With Little Investment

Most of the people who are planning to come up with their iOS Application development company usually think that they will immediately start earning twice as much for half the work which they use to do their regular jobs. Some folks do get lucky, but not everyone has that kind of luck. Before you enter the entrepreneurial world, it will be good that chalk out a solid business plan and a proper understanding of how the mobile app development industry works.

Given below are the few tips which will help you establish your mobile app development business:

Sign up as a developer: Let’s begin with basics i.e. gaining access to the Android and iOS app stores. As Google and Apple are one of the biggest players in the market, it is essential that you first sign up on these two stores. Once you completed the app, you need to submit it to these two app stores and each company will review your app before making it official on their store. The review process involves a check of app quality, interface, etc. And make sure you’re not embedding any malware or spam in the app.

Once your app is accepted by the app store, your app will be officially listed in their store, and you will get 70% of the selling price, and rest of the amount will be kept by the app stores. In order to get into the game, you to sign up for Apple’s iOS developer program which costs $99/year and for Android you need to register for Developer Console which has a one-time fees of $25.

Additional hats to wear: Having your own business means more flexibility with your time, but it also brings various other responsibilities which you have to handle efficiently. For instance, if you have started your business on sole proprietorship basis then you have to deal with different things like app testing, designing, interacting with clients, marketing and even have to handle the legal matters related to app ownership & contracts.

If you have a good budget, then you can Hire an iOS app developer who will design, developer and test the app on your behalf so that you can properly handle the marketing and legal tasks. Besides this, you can also start your business on the partnership basis and can take full advantage of pooled capital resources and manpower.

Build your app: If you have a small budget and have a good programming or coding knowledge, then you can write the app by yourself. Given below are four tools that will help you in building a feature-rich app:

Appery.io- A bit complicated for beginners, this tool packs an excellent integration of data services with apps. Appery.io comes with a free plan that allows maximum three pages and one user. And at the initial stage, three pages are enough, to begin.

Good Barber- This tool comes with a 30-day free trial package and after that, you choose their premium plan starting from $16/month. What makes this tool stand apart from others is its design elements, Google Font Integration and plenty of icons to choose from. Besides this, you can also find several online tutorials and webinars related to this tool.

Appy Pie: You can enjoy this tools free services if you let them run ads in your app else you can upgrade to ad-free plan which starts from $7/month. Appy Pie comes with pre-set app categories like restaurant, banking, radio, photo-sharing, etc. Apart from that, they also offer the wide range of features by which you can add different functionalities like GPS location, push notifications, and much more.

Game-Salad: If you are planning to create a mobile game then this tool is perfect for you. Most of the Android application development services provider have this tool. The free version of this tool consists of ads, but there’s a $299 version which removes ads completely and makes in-app purchases available. If you want to earn money via in-app purchases, then this tool will help you add this feature in your game.

Test, Test & Retest: Before you submit your app to the app store, it will be good that you check your app correctly. This is something which you cannot do it on your own; you can ask your friends to run the beta version of your app and tell them to provide you with the proper details of any issues, lags or bugs they detected while using the app.

Besides this, you can also roll out the early versions of your app that consists of limited features. By this, you will get a real-time response related to the functionality and user-interface of your app. You can also Hire Android app developers who will test the app on your behalf.

Submit your app to the app stores: After testing and re-testing your app, it’s finally the time you submit yours to the respective app stores. Once you have submitted your app, it will be reviewed by the developers working for the app store. An average time taken to review an app is 13 days. If your app excels in the app store’s quality tests, then they will list your app on their store, and you will receive a welcome mail related to the acceptance of your app.

Marketing your app: To increase the number of downloads and active installs it is essential that you promote your app using different marketing channels. You can start from word of mouth promotion by asking your friends and family members to download and use the app. Beside this, you can also deploy social media advertising techniques and list your app on various pages that will help your app reach international audiences.

Conclusion

In this post, you will read few tips that will help you start your app development business. Before you start, it will be good that you gain a good knowledge of ongoing & upcoming market trends and also chalk out a solid work plan which will help you achieve the desired target.