April 2023 - Page 4 of 12

e-Marketing Basics: Pros and Cons of Hour Targeting

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.

Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

Hour targeting is especially useful when:

– we already know the online buying habits of our target;

– we want to create an association between our products and a certain time of the day when interest might be higher;

– we try to avoid a certain category of customers that are known to be more active at a certain hour interval;

– we know from previous researches that sites where we are advertising have different categories of visitors, with different interests and behaviour, active at certain hours.

Let us try imagining some examples of justified hour targeting:

– Premium IT products (such as laptops) could probably use a business hours targeting, on the premises that active, working professionals have more buying power. Similarly, off-hours and weekend targeting could be used when promoting basic desktop systems with a lower price to a more younger audience with less buying power and/or buying decision.

– FMCG products might benefit from targeting ads within hour intervals when these products are more likely to be utilized. We would probably want to place ads for coffee on news-delivering web sites during the morning hours; and advertising creams and gels for muscular pains later in the afternoon or evening, when such pains are more likely to occur.

– It is widely known that surfers using a dial-up connexion get online in the evening and at night. Therefore, if we are to promote products or services destined to dial-up users (modems, access cards, offers to switch to a superior connexion) it only makes more business sense to target late hours.

Interesting enough, such hour targeting is not always successful. A media planner might be blinded by the revelation of a cool method to raise efficiency of online campaigns like an adserver, only to realise at a later time that it can be more of a bother. For example, a banner for a banking product placed on a business portal would not need hour targeting, as professionals visiting such portals usually have permanent internet connection whether it is at office, at home, or is using a mobile solution. A regular reader of Financial Times online might opt to access the site in the evening, from the comfort of his home, long after the regular “business hours”, and would be a missed target if we employ hour targeting.

To conclude, hour targeting for online campaigns makes a very powerful and efficient tool, but needs to be performed after carefully assessing surfing and buying behaviours of the visitors on web sites where we advertise.

Enhance Your Business By Integrating WordPress With SugarCRM

Think of your enterprise powered by CRM technology, designed to perform and easy to use. Deep industry-specific functionality and an interactive interface, deliver new solutions that endue your business to innovate and stay competitive. Customer Relationship Management software applies to the system through which businesses market, sell, and deliver services to customers. CRM must provide customization which fulfill the needs of the business, whether it is a small, medium or large business organization.

“CustomerPortalPro” is such a platform that allows organizations to quickly and easily create a dedicated SugarCRM Customer Portal which they can access from their WordPress interface, a more secure and efficient way of consuming information and interacting with processes, applications and other users to meet the requirements of specific industry sectors.

This plug-in will help your customers to use several Sugar modules in their WP interface, which you can define from your admin front. It can integrate modules like Accounts, Contacts, Leads, Opportunities, Calls, Meetings, Notes, Cases, Documents, Tasks etc to your WP customer interface for their use.

It will simplify and reduce your task of communicating with your customers through any other means. Your customers would be able to update all the above modules on their own.

Core Benefits

You can decide access of which module should be provided to all customers from Sugar side.
Customers can access the plugin through username and password.
In the Edit and Details layout of Contacts you can set which fields your end customers can view and use
To avoid duplicate data entry the email ID, username and passwords are mandatory, also emails and passwords must be unique.
You can assign roles to a specific user
The assigned user must be configured in WP configuration.
The assigned modules to a specific role will be displayed in portal based on the roles.

Industry Specific Benefit

Enabling organizations of any size to capture client related information and analyze the data to achieve excellent quality and ultimate customer satisfaction. Solutions must be such that it can be precisely tailored to meet the exact needs and are highly scalable so they can be extended as your business expands. Successfully building brand loyalty and keeping long-lasting relationships with customers is important to attract and retain customers in the face of amplifying competition.

Self-service is the key to attract consumers today and CRM integrated sites have become an integral part of user interaction with enterprises they do business with. They might be employees, customers or partners who wish to interact with the organization from anywhere around the globe at anytime. A portal such as this provides a convenient way to post service issues and lets you stay open for business around the world. 24 x 7 service will let you deliver a high-quality experience for customers.

Small Business Management Consulting – The Importance of Consulting

In the recent years, the small business industry has seen a massive boom. Many individuals saw their stars rise while some of them saw their stars plummet. It is true that initiating and running a small business is easier but there are a number of essentials that need to be focused on. People who fail in the small business industry are the ones who try and overlook the most important factors. It can give them a sneak peek of the quintessence factors of not only running a business but also being successful in it.

What exactly is small business management consulting?

Due to the nature of business, organization of projects can become a daunting task. Often entrepreneurs face such situations in which their clients are left disappointed. It is extremely important for the business owner to opt for management consulting services in order to be aware of the managerial aspects that are important for running a successful business. A small business management consulting firm can provide the business owner with strategies, tactics and the best practices of the industry. Also, one of the most significant issues discussed by consulting firms is of adapting to a Change. A Change is terminology is any change in consumer demands, the environment or a change within the organization such as hiring and firing employees and so on.

There are three major aspects of every business that are taken into consideration by firms to design an overall strategy for the business. Trends, changes and consumer demands are the three factors. Working on all these three factors, a consulting firm designs an overall organizational and operational strategy for the business to follow.

Who should opt for a business management consulting service?

Generally, any business whether it is a mid-sized one or a small one must go through the consultation process in order to know the areas that need to be focused on and why. They might not look as important initially but in the longer run, these minor factors make it impossible for the business to succeed. Every entrepreneur wants their business to succeed so a little professional help can go a long ways.

Using a service to help you manage or grow your business is sometimes hard to do. In many cases people are protective of this companies and they let pride get in the way. Those who take the leap of faith and decide to get professional help are those who are ready to take the steps towards success.

What Is a Payment Gateway?

A payment gateway is the equivalent of a point of sale terminal found in retail stores. It can authorize payments for a myriad of businesses, including online stores and businesses and brick and mortar stores. It is a service that acts as an intermediary between the shopping cart, the merchant, and the financial institutions. This will include the buyer’s credit card issuer and the seller’s acquiring bank. The transfer of information takes place over a secure connection (SSL) and shopping carts are configured to send information in a certain format for a particular gateway.

How Does A Gateway Function?

The payment gateway will transfer information from the payment portal, which can be a website, a mobile phone, or interactive voice response service, to the bank or Front End Processor. Here is an overview of the process:

1. After entering his credit card number information, the customer will click the “Place Order” or similar button on a website.

2. The information will be securely transported from the website to the merchant’s webserver via SSL encryption.

3. The information is then sent securely to the payment gateway.

4. The payment gateway forwards the information to the payment processor that is used by the merchant’s acquiring bank (the bank where he has a merchant account).

5. The payment processor will send the information to the appropriate card company (Visa, Master Card, etc) and at that point will be routed again to the credit card’s issuing bank. The processor acts as the issuing bank for Discover Card and American Express.

6. A response is sent back to the payment gateway as to whether the transaction was declined or accepted.

7. The payment gateway forwards the response to the website. This whole process takes only 2 to 3 seconds.

8. Once all the funds are available, money may be transferred from the merchant account to a business account.

Other Services

Many of the gateway service providers will offer tools that can detect fraud which includes verifying the delivery address and geographic location of the buyer. They may also calculate the taxes before the request for authorization is sent. Most payment gateways offer an information screen for inputting data.

If you sell products or services online, this is one of the things you need to accept credit card payments. Most service providers include the capability of accepting echecks so the customer has the option of using their checking account.

B2B Portals Emerge As Holistic And Universal Trading Solution

Ever-since Information Technology came into existence, it endured to get out of its abstract self. By understanding the nuances of tangibles, which ultimately rules one’s life, the IT endured to make a cross over. It initiated the process by providing general information services, net messaging services, social networking, etc., to the global masses. But it was able to accomplish certain degree of acceptance towards this end is only through Business to Consumer (B2C) portals. It arrived with the punch line “one does not have to leave one’s shelter to survive”. Unfortunately, B2C online services were confined to end users of particular region and were not able to translate the services cost effectively to far away places due to various factors.

While B2C provided ease of getting things being in one’s home, Business to Business (B2B) websites provided services cost effectively by overcoming international trade barriers and through volume. World Trade Organization’s aim of offering multilateral trading system in the world, is best responded by B2B portals. The goal of B2B websites is to provide not just multilateral rather an universal trading system, that which will in turn allow each player, the freedom to showcase or source one’s product or service with utmost ease of doing business.

B2B websites have evolved over a period of time to address the comprehensive needs of the trading community around the globe. The innovative concept has enabled each and every business house to advertise one’s company with minimum expenditure. Most of the B2B’s provide free membership, and the premium membership comes with a price tag. But the free version is basically a trial service made available to the clients to accustom with the functions of the site in particular and to encourage them to become premium members in general. Further all the popular B2B portals empower every exporter and importer to establish a business relationship among one another by spending less time and money. Some companies use these portals even for their domestic trade.

If a trader is looking at an option of doing business through any B2B portal, it would be ideal for his or her company to register primarily as a free member and then get upgraded, once he or she is comfortable with the functions. The best recommended membership is the premium membership of any leading portals which comes with a host of ingenious features. The premium status can increase one’s company’s chances of getting genuine trade inquiries. To gain maximum exposure, one should register as a premium member of all the leading B2B portals.

The major feature of a B2B portal is that it helps one to search whatever products or services one is looking forward to sell or buy through “Trade leads”. A Trade lead is nothing but a description of the product or service which one extends to the market with an intention of selling or buying. A Trade lead further enables one to minimize the time spend on business exploration through its product or company specific search. Thus B2Bs literally help a trader to interact with businesses across the world by just sitting in one’s office chamber and keying in some words of communication.

Role of MIS in Business Management

Despite the vast improvements in information technology, computers (on which modern IT is based) cannot as yet take over business management. However, business information systems have transformed the effectiveness, power and efficiency of management.

In an earlier article on business management software, we looked at surface aspects of how modern management information systems help businesses. We saw how computers sped up and improved the quality of operations. We also mentioned the existence of broad categories of business software – office suites, functional software such as accounting and inventory, and industry software such as retail management software. In this article, we seek to look more analytically at the role of information management systems.

Decision Support, Problem Analysis and Overall Control

Business managers often need to make decisions that can affect the business’ fortunes one way or other. For example, a company with sales outlets or distributors spread over a wide geographic area might want to optimize the logistical operations of delivering merchandise to the outlets. The best solution might be affected by numerous factors such as demand patterns, availability of merchandise, distances involved and the option of using external carriers (who can find two way loads and might prove a lesser cost option over long distances) instead of own vehicles.

While it might be possible to use complex mathematical formulas by hand to compute the best solution, computers transform the whole process into a routine task of feeding certain information as input and obtaining suggestions for best solutions as output. The task can typically be done in a few minutes (instead of hours or even days) and it becomes possible to examine several alternatives before deciding upon one that seems most realistic.

Identifying problems and analyzing the factors that cause them also has been transformed by modern computer information systems. In a typical MIS environment, standard reports are generated in a routine manner comparing actual performance against original estimates. The software that generates the report can be instructed to highlight exceptions, i.e. significant variations between original estimates and actual performance. Managers will thus become aware of problem areas in the daily course of their work simply by looking at the reports they receive, without having to do detailed data collection and computations themselves.

Identifying the factors responsible for the problem can also be routinized to some extent by using such tools as variance analysis. Variance analysis is an element of standard costing system that splits deviations from estimates (or standards) into causative factors such as increase in price of materials used, excessive usage of materials, unexpected machine downtimes, etc. With such a detailed report, managers can delve deeper into the problem factor, such as why there was excessive usage of materials.

Control is also exercised through variance analysis. Budgets are prepared for all business operations by concerned managers working in a coordinated fashion. For example, estimated sales volumes will determine the levels of production; production levels will determine raw material purchases; and so on. With good information system management, it then becomes possible to generate timely reports comparing actual sales, production, raw material deliveries, etc against estimated levels.

The reports will help managers to keep a watch on things and take corrective action quickly. For example, the production manager will become aware of falling sales (or rising sales) of particular products and can prepare to make adjustments in production schedules, and purchasing and inventory managers will become quickly aware of any mounting inventories of unused materials. MIS thus enhances the quality of communication all around and can significantly improve the effectiveness of operations control.

Effective MIS Involves Humans and Computers Working together

The major aspect to note is that MIS provides only the information; it is the responsibility of concerned managers to act on the information. It is the synergy between efficient, accurate and speedy equipment and humans with commonsense, intelligence and judgment that really gives power to MIS.

GDI – Global Domains International Inc Review

If you have been on the internet for any length of time looking at business options you will eventually come across someone promoting GDI to you. So this article is to answer some of the basic questions about GDI. Is this Business opportunity a scam? Do they have a product or service that is worthwhile? What is the potential of this opportunity? I will seek to answer these questions as objectively as possible.

Scam!?

If you have come to this article you are probably already considering whether GDI is a serious business opportunity or a scam! To determine if GDI is a scam the first question one must ask is are they marketing a worthwhile product or service or are they just another MLM or pyramid designed to take your money without giving you anything other than promises of great rewards and riches? The answer yes they have a genuine product/ service. In this case web hosting.

The Service Outlined

They provide a web hosting service. It is true you can get free website hosting on the net, in fact this very article is an example of a free web host and you can get good results from them, but there are a number of things you sacrifice.

Firstly if you are using a free web host provider there is always some form of cost, normally they require you to carry free ads on your site. (web1000 is an exception but you can’t even put banners on it and its editor is painful to use).

While having ads on your website at first this may not seem to be a problem, consider this, if you want this site to be your main business portal and hub, you may end up advertising your biggest competitor, not a smart move. You don’t have ownership of your site. You may own the intellectual material but if the free web hoster changes their rules, goes out of business or just updates the way their system works there is not a thing you can do about it. Even with blogger you have to share your AdSense revenue with them 50-50. That’s why I recommend if you are serious about having an online business your main site be one that you own and that means paying for it. Also after I lost 48 blogs overnight because blogger felt they didn’t all fit with their terms of service you learn – you get what you pay for.

In the case of GDI this means $10 a month. That’s US Dollars, so if you are in Australia like me, thats not so good, if you operate in Euro’s or pounds, that’s great for you. For that you get a web site, 10 pages (plus a feedback and guest page 12 total), 10 e-mail addresses and a domain name, its also includes a domain/site builder, domain and e-mail forwarding, use your own web builder, parking service. However each page can have a huge amount of data. The 10 e-mail address means if you have 10 different businesses, affiliates programs or whatever you can devote an individual e-mail to each one and can with the forward even arrange to have them forwarded to a single box.

The other great advantage is the ability to choose a domain name. Most of the good .com names are long since gone. Further in the case of many of the other endings like .au, .us, .uk, etc many companies exist solely in buying up the best domain names to make a killing selling them to someone else at highly inflated prices. GDI with the .ws avoids this pitfall by ensuring the domain name is not sold as a separate entity, but only with the web hosting service. This stops domain name hording in its tracks. .ws is still new and now is the time to get the domain name you want. No additional $20 yearly fee for just the domain name registration.

The Business Opportunity

The fact is not everyone out there needs a web host. Let’s examine why one has a website. Normally one either has a website for one of two reasons – BUSINESS or PERSONAL.

In the case of personal websites many people want their own personal e-mail addresses and have a website for a number of reasons, stay in touch with family with an open letter, express their beliefs or opinions on a world stage, to satisfied their own ego and sense of importance, create photo albums, join a community, etc. Some people will pay the $10 a month to have a website. As time progresses I think this will increase as more and more people become web aware and want to have their own address/ place on the web. With the highly transitive nature of the human population with greater movement than ever before in the history of the world one of the best ways people will be able to stay in contact with friends will be via the net. Consider how many people from school do you know twenty years later. Have you moved city, state, country, if you have you probably have lost contact with them. If you wanted to track them down how would you? I know I would do it via the web. This will be increasingly easy as people have personal web pages.

In the case of a website for Businesses most companies have a website for further advertising their company, some do have direct sales as well over the net, and some are nothing but internet based businesses, e.g. Ebay. In the case of a website for a business, I would think that what GDI offers is not big enough to meet their needs. Save for a landing page, redirect page or just the Domain name, GDI is aimed at the small internet business user. Thats not necessarily a bad thing but it is fact that has a bearing on the business opportunity. If GDI wants to grow further they will need to look at offering reasonable upgrade packages for the bigger players.

In the case of a small first time business wanting their own website with six pages GDI is not a bad option as it also gives them a source of secondary income.

It has the potential to be a good source of income as each person you bring in gets you $1 a month. Not a huge amount really, you would need 10 people just to pay for you hosting fee, but the winner here its that you get a $1 for each person they introduce down to five levels, the power to leverage the work of those below you is what appeals here. That can result in some good returns. You won’t become a millionaire over night, but you can have a great income stream.

You might be thinking, I’m too late and missed the GDI wave. No I don’t think so, not at this time this article is written. GDI members now are in the tens of thousands, not until its reaches 100’s of millions will the wave subside. I don’t think new customers will ever complete dry up either, because each year more and more tech savvy students finish school, and they brought up to believe they each need their own modern gadgets, including mobile phones, e-mailing, and even their own personal website. For kids who are spending $50 plus a month on mobile phones alone, $10 a month for their own website is nothing. I’m waiting for the day you no longer send in a resume into a prospective employer but just give them your web address and they can look up your life themselves. Thus I think the potential of GDI is long term, yes after the initial wave there will be an eventual slowing – there is no such thing as an infinite possibility – there are 6 Billion people on the planet, once the majority of them is a customer you have reach the finite limit. Any company unless they have plans to further develop a service or introduce new products knows a market does reach a saturation point where growth slows. Not so good for an MLM company as their customers are also their business partners. Any MLM that wants to succeed must either sell a product the needs replacement over time – i.e. tupperware (where did I leave that lid, oh well time to another party and order another), or offer new services or products to the same downlines.

There are numerous ways to advertise GDI online. I myself am no great salesman. I hate cold calling, I hate door knocking, I hate feeling like I am invading someone personal space or coming across as pushy. That’s why I love internet advertising. The buyer is in total control, no pushy salesman, don’t like the sales pitch go to another site. There are several program set up to advertise GDI for you, programs like turbo GDI and Hits2U, both are cost effective.

In summary, if you need a web host, GDI is a option, particularly in relation to Domain names, if you don’t need a web host and don’t know someone else who does then its probably not for you.

B2C Portal Development: Exploring Its Merits and More

B2C (Business to Customer) portal development has experienced a steady trajectory over the years. Why are businesses willing to invest in B2C portal development? The reason isn’t that hard to find. The reason behind its steady growth can be attributed to the very reason why brands would want to have their websites – a well-optimized website has the power to bolster outreach in a way that hardly any other medium can do. However, if the holistic benefits of the B2C Portal Development are concerned – then let us tell you that they go way beyond just expanding your outreach.

B2C Portal Development: Why it’s absolutely important to know about it

At the heart of success of Business to Customer portals is their ability to bolster business efficiency across the board. Your B2C portal is your clients’ direct access to your brand. There is immense scope for you to improve the quality of your customer service by improving your collaboration with them. Here are a few merits explained in a few points:

It helps you adjust your strategies as per your customer demand
Aids you to handle customer problems in an easier fashion
Minimizes overhead and inventory costs of your business
Enables your customers to avail easy online transaction process
Reduces paper work
Easy payment
Easy billing systems
Paves the way for advanced business process
Makes way for stronger bonds with your customer

Be specific: Find out what it means

When it comes to making the most of the B2C platforms, it is extremely important on your end to realize that diverse businesses might as well need diverse development technologies. Notably, if you are a travel company then you might as well want to explore the functionalities befitting travel portals online. You, in this case, would definitely like to hire a web development company having prior knowledge of GDS and XML/APIs.

The company should ideally be able to club the various APIs, XMS and GDS for the different travel packages, air booking, transfers, cruises, sight-seeing, insurance modules, hotel booking facilities and so on. As a travel company, you need to realize that e-business is the current boom in the travel and tourism industry. Developers working on travel platforms should be sagacious enough to identify every avenue to simplify business transaction by connecting businesses and customers. And, how exactly can you make it easier for your customers to connect with you? A very easy way would be to introduce an e-market place.

Are you selecting the right developer for your needs?

Now that you know the kind of outreach B2C portals have, you should actually consider having it at the first place if you already don’t have it – and once you decide to invest in a portal to expand your outreach, then make sure you are actually keeping the aforementioned points in view before hiring a web developer. Make sure the developer you’re zeroing in on has sound knowledge of the all the aforementioned technologies.

Tapping Into Information – Downloading Free E-Books

Downloading free ebooks is easier than you may think. It is possible to look into almost any portal online and find the information that you want in an eBook format. Because modern technology provides several areas and facets of information, you have the ability to get information and free ebooks for any need you have. Knowing exactly how to do this is the beginning to enjoying the most of the information age.

An eBook is also known as an electronic book. This concept was developed to provide an individual with the ability read information from a computer or electronic device through a simple download. Ebooks became popular during the dot com craze with technology moving across the nation. The main focus during this time was to provide customers to an introduction to information and business websites. Typically, ebooks are available in specific formats and computer software programs for easier downloading. The standard for this is Adobe Acrobat, also known as a.pdf file, as this is available on almost every computer for free downloads.

Once you find an eBook store that provides a library of information, then all you will need to is download the information you want. Most of the eBook providers will carry lower publishing costs because the author’s are first time writers or are interested in a different publishing method. Because most eBook stores work with a variety of authors, there is the ability to get into a range of subjects, with a complete library of materials available for every interest.

Not only can you find free ebooks by authors that are working their way into the market, but can also look into niche publishers that provide different sets of information. There are a variety of publishers that focus on providing niche ebooks to those that are in business. This information is given away for free, with the exchange that the authors will be able to provide knowledge and incentives to move customers into their business portal. By giving away this information, businesses are then able to get an exchange with heightened interest by potential customers.

The several facets that are a part of the eBook industry are one that is continuing to expand and offer individuals more opportunities in marketing and expansion of their business. The ability to gain knowledge and show potential customers that you carry a level of expertise to your business, you will have the ability to attract more individuals to your site. Making sure that you don’t overlook this marketing key by downloading free ebooks is the beginning to reaching new levels of success for your business.

Ecommerce Software For Successful Online Business

The traditional concept of doing business has gone through a sea change with the World Wide Web taking over the business arena. The internet has become the new virtual space for doing business transactions for all kinds of products or services that sell online. Owners of marketing or business websites deploy ecommerce software to enable smooth business transactions as well as make optimum profit through the various advantages that these software offer. Ecommerce or electronic commerce have multiple benefits which enable the business portal to increase profits through secure payment transactions, enhanced user experience, scalability, advanced technological compatibility, stability, and more.

The multifold benefits of ecommerce software have led more and more people across the globe in choosing the internet as their business platform. With all its other benefits the customization feature has further popularized the use of ecommerce software, which supports unique business procedures and their varied business requirements and workflow to buy and/or sell online. Although each software has its own unique features to enhance the business profits, there are certain advantages which are associated to almost all such software and are considered to be the primary reasons behind their popularity.

One of the primary factors that have contributed to the huge popularity of ecommerce software is the safety that it offers to its customers. Be it making online payments through secure payment gateways, or securing confidential personal information of every customer, such software plays a key role to determine the success of the online business. Moreover, refund of damaged products and timely deliveries also offer a feeling of safety and assurance to the customers, which again is one of the major factors to gain customer trust and popularity. Irrespective of the size and nature of the business, the growing number of people intending to buy or sell online stands as a testimonial to this.

Ease and convenience of doing business is again one of the most dominant reasons for people choosing the internet as their business space. Both the buyer and seller can do business through simple mouse clicks from the convenience of their homes. Moreover, for people who are new to online business, ecommerce software offers a great way to gain confidence and establish their new ventures without running around here and there. While sellers can project and present their products or services to a greater number of audiences across the globe, the buyers can use the internet to browse through various websites and compare the features and prices of items they intend to buy. This saves a lot of time, money, and energy which they would otherwise need to invest if they choose to go by the traditional mode of buying or selling things.

Advanced technology is another aspect that has brought the internet to every household today. When convenience and security is combined with high end technology, it takes the experience of doing online business to a different level altogether. Ecommerce software provides this technological edge to your online business which enables you to handle your business from anywhere in the world and at any point of time. Unlike traditional businesses, you can be away from your home on a holiday and still continue earning money through your online business. As for customers, technology helps them to avoid time and space constraints in terms of placing their orders. Technology allows them to place orders from anywhere even at the middle of the night and get it delivered at their doorstep at the specified time.

Ecommerce software offer complete solutions to market your business campaign and increase traffic, improve search engine optimization rankings, and design websites. They also provide business specific as well as general features to enhance user experience to buy or sell online, make website more potent in converting customers to potential business leads, and can be customized as per individual business needs. All this provide online business an edge over traditional business procedures and ensure maximum profits to buyers and sellers alike.

With a continuous rise in the online shopping industry the use of ecommerce software is also increasing every day. Now, every other day a new software is launched with new features and cutting edge technological benefits. More people are investing on online businesses and reaping the benefits of these software packages. The constant development of new software packages and their advanced features has led to a healthy competition among the online business industry. This has proven to be extremely beneficial for the buyers as now they have several options to choose from and customize the software according to their unique business needs. Also, this growing competition offers cost effective solutions in terms of buying and deploying the software.