The 5 Killer Myths For Any Business

The era of Globalization is penetrating every nook and corner of the world. The warfront of today is the marketplace wherein people buy or sell products or services. Everybody wants to achieve the highest volume of customers and the largest market share. However, the same phenomenon is now making the ride rough for entrepreneurs across the world.

With my numerous interactions with entrepreneurs from South Asia, Europe and North Africa as an academic, researcher, trainer and consultant, I have been able to observe some deep rooted problems associated with failing businesses. Most times such failures are blamed on market, competition, and several other external characteristics. When I started researching about the same phenomenon in India in late 90s I found some interesting psychological barriers within entrepreneurs’ minds which I call ‘the 5 killer myths for any business’. Recently, in a similar study in the UK we found similar myths prevailing within the entrepreneurial community. Interesting enough, the Indian entrepreneurs were largely goods oriented manufacturing unit owners and the UK entrepreneurs were service oriented organizations. Here are those 5 myths as I have observed across the board:

1. The Product Growth Myth: The belief that as our product is doing well in the market regularly for some years, there will not be any problem for the coming years.

2. The No Alternative Myth: The substitute of our product has such features that the market will not accept.

3. The quality myth: The market accepts quality first and cheap products will not be accepted by the market.

4. The no change myth: The growth would continue even if we don’t change as the market has accepted the product.

5. The Friendly Environment Myth: The environmental factors will not affect us much.

Let’s look at them in little in-depth with some examples.

1. The Product Growth Myth: While working on an EU funded project I came across this industrial cluster called ‘Rajkot Diesel Engine Industry Cluster’. The cluster had observed phenomenal growth since 70s and it started losing out in early 90s due to Chinese and Korean competition in the market. However, it took the cluster 10 years to realise the same mistake and guess what, it is still struggling to catch up to earlier levels of growth. Will it ever get it back is the question and we all know the answer. When the entrepreneurs start getting complacent about innovation, we know the cycle of decay (or sure fire failure) is not far away.

2. The No Alternative Myth: In Egypt, in the period of Eid, children use Fanoos (lantern), made up of paper and it is attached with a stick. They go to the houses in neighbourhood and ask for sweets and stuff. This kind of celebration is also observed in other parts of world at different times such as Diwali times in India or for that matter the ‘trick or treat’ at Halloween. Well, till 2003-04 these Fanoos were made in Egypt only by local craftsman. However, as the Business with China grew a Chinese businessman saw the opportunity and did some changes to the concept of Fanoos. He used a small battery powered light instead of the candle and change the paper Fanoos to a plastic Fanoos. Result, as one can imagine, a durable, safe and easy to handle Fanoos which is far better than its earlier incarnation that was used for centuries. The local industry is nearly wiped out within 2 years time. If you think market will not accept your substitute, it is one of the best ways to fail.

3. The quality myth: This myth is so omnipresent that at times it is easy to overlook. Every entrepreneur I have met has talked to me about how their product is a great quality product and what great care they take in production processes. My only question to them is, does your customer really care about it? And every time the answer has been a big YES. Somehow I rarely get the same answer from their customers. If customers really cared for quality, why M&S in UK was struggling as a retailer while Tesco and ASDA were growing like never before. How come Primark (low end clothes retailer) is one of the most successful retailers in the UK? How come George (another low end clothes retailer) became the fastest selling apparel brand in the UK? Consumers don’t understand an entrepreneur’s obsession with quality. They want VALUE FOR MONEY. As Wal-Mart does that day-in and day-out it is now world’s largest company and bigger than all its competitors combined in the US. How could have one imagined this just 40 years ago when Sam Walton started in Bentonville, Arkansas. Remember, quality lies in customers’ minds and however good or bad you are is decided by them in their minds. In fact, discrepancies between company’s perceptions and customers would not be at all unusual. However, even if the company is working itself to the proverbial bone on the quality regime, if customers view it as cheap, then it is cheap – in their eyes and that matters the most.

4. The no change myth: This is another classic myth. I call it the bread-winner symbol. Once a product or service has become a bread-winner for more than two year, entrepreneurs become obsessed with it. Buddha said 2500 years ago ‘change is the only permanent constant’ and this statement is truer today than ever before. All the examples, I have quoted above fit in this area. Furthermore, while talking to some service firms in the Essex area of the UK, I asked the entrepreneurs when was the last time s/he or their employees had been to some kind of training to improve their skills. The answer was shocking. In 90% of the case it was never. In the other 10% of the cases it was more than a year. In today’s world, if we don’t update ourselves not even God can save us.

5. The Friendly Environment Myth: I have observed this myth mostly in developing countries like India, Egypt and such others where entrepreneurs are quite dependent on local, state and national government for subsidies and protection. As the waves of globalization has hit the shores across the world, there is very little the local, state or national governments can do to avoid the global competition and if entrepreneurs are not prepared for it, their fate is already known to us. This myth also is observed in other parts of the world very much through market phenomenon. It was in late 2005 or so I saw an interesting concept pet shop in Brighton, UK. All pink décor an it looked lovely from outside, however, the first questions which came in my mind after seeing that shop in the town centre that how long will it survive? The logic of the entrepreneur behind it was quite sound, as 7 out of 10 British pets get presents just in Christmas itself. However, within two years time the shop has been shifted for many environmental reasons as one would imagine. Another programme on BBC called Dragon’s Den really captures this phenomenon to the core.

Well, when considered these myths may seem a product of environment however the starting point may be different than what seems obvious. Most times when the environment is blamed for failure, it is actually the person behind the business who fails to observe such changes. My suggestion would be for every entrepreneur to take a ‘thinking vacation’ and observe as to is any of these myths is present in their minds or business? If so, the time to act is sooner rather than later.

Hire Programmers For Software Development Business Simplification

Nowadays every company looks forward to outsourcing software development. Essentially it is more cost effective than hiring professionals in your own organization. Outsourcing your IT needs can save a lot of your time and you can concentrate on your core business.

You just need to pay a set up fee and then a flat monthly fee which is based on the skills and experience of the programmer and developer. Organizations often look for Software development India because they get high skilled and dedicated programmers for there IT requirements.

Why to outsource IT needs from India?

When you hire a team from India, you can be assured of reliability and flexibility. Quality has always been their prime focus and that is the reason why Indian programmers are ruling the world. Programmers and developers make a conscious effort to deliver the work on time. Programmers are constantly in touch with their clients and deliver within the deadline.

That is the reason why software development India is always looked upon for all the IT needs in any part of the world especially United States. In the real world scenario, information technology needs change as the company grows. There are lots of benefits when you hire programmers or outsource the entire IT needs to a company off shore.

Hiring Programmers

You can take the advantage of full time equivalent employee services and hire software developers in India to exclusively work on your project. You can actually save up to 40% if you hire programmers in India. Other than cost benefits you can get access to highly skilled professionals. You can also follow any development life cycle.

You can hire any number of professionals starting from graphic designers to quality control and assurance professionals. You can also hire coding and programming professionals. It all depends on what kind of expertise the companies require.

These programmers are well versed in different languages which mainly include PHP, MS SQL Server, Visual Basic, ASP.NET, VB. NET etc. Before you hire any of these professionals it is important to understand how the development process works.

There are software development companies that have complete graphical presentations to show how they work. They mainly focus on business solutions and not just technical assistance. The client requirement is studied well and on basis of information provided they form documents and do the analysis.

Hiring Developers

You can hire developers who will work on your website and impressively create an identity in the market. You can get the job done by these developers without having to promise for salary, bonus and other benefits. These developers understand the simple formula of success and it is all based on “customer satisfaction”.

There are companies that have web development professionals with good experience in the field of web application development, Java development, mobile application, search engine optimization, PHP development and.NET development.

You don’t have to worry about your staff health and safety, personnel management, pensions and other unnecessary stuff when you hire developers. Instead you just need to contact off shore Development Company for all your IT requirements. These software development companies can become an extension to your office and start gaining full advantage.

Ancient Indian Education and Ethics – Its Relevance Today

We are here to critically understand the relevance of Ancient Indian education system in the modern time. Has the modern education ethos has helped to understand the Indian society. Do we want to become original thinkers again or remain in the present system which breeds mediocrity? India need to think carefully how much foreign system of education has helped her. Time has come to go back to high level of education which will produce thinkers.

Basis of Indian education has been learning and understanding. It became just memorizing after countless invasions. India was the most prosperous nation in the world in the ancient times. It believed in exploitation of the natural resources just that much which was needed. Excessive exploitation of natural resources was not done nor was it encouraged. In India people worship nature: plants, wind, fire, water, sun and so on. This proves the respect it gave to all the living plants and animals on the Earth. In Hindu religion it is said that over exploitation of the sea, should be avoided and that is known as “samudramanthan.” Giving education was considered as noble job, a solemn duty of the teacher and he should not expect remuneration from the students. A teacher used to be dedicated and did take teaching as a mission.

Academics also helped to reform the societies. We could recall the contribution made by the great economics teacher of Takshashila and Nalanda Universities; Chankaya who realized that for economic development in the region it was necessary to make an undivided nation: India. He helped Chandragupta to establish the Mauryan Empire which ruled the entire subcontinent and beyond. This empire in recent time gave the system that gave us the ethical standards which Indians value even now. The education standards were high and people came from far lands to study all streams of subjects here in India. Indians also worship goddess of education “Saraswati.” Even today it is celebrated with great fanfare.

Hindus do have a function where the child is introduced to learning and that is the culture of India. Indian society is based on education. People in education are given the highest position in society called Brahmins. In ancient times one had to work very hard to become a Brahmin. In those days it was not by birth. One had to take that profession then only he could become a Brahmin. The Brahmin could not take money to give education. Education in ancient India was free to all. The kingdom would fund education. India is a country which has low literacy but high education. People know about life, nature, plants, and its importance and so on.

Indian education system was based on the principle of total development; mind and emotions. Indian system paid great emphasis to development of ethical sole and therefore, introduced brahmacharya system. During this period a student is supposed to learn only. Indian system gave emphasis to learning through practice. It was indeed based on religious practices and religious acts. One must appreciate that religion in those days was just a way of life hence, no conflict with education. One had to follow a strict way of life which one has to still follow. Athavaveda an ancient book talks in detail the education part; the system and methods to be followed.

It however, had some defects. Education was restricted to those who deserve and was not available to all. Second it was Guru (teacher) centric i.e. for every thing one had to depend on the guru and his knowledge was considered perfect. Buddhism democratized the education by allowing all to study. This helped to spread education and institutionalise education by forming Universities. Buddhism did not deviate from Hindu system of imparting education but made it broad-based. Here again educators and students had to be religious people and had to follow a strict rules. Even here it was not fully devoid of old Guru System. Even Buddha said “Buddham saranam gachchami” (Come to Buddha to get enlightenment). Mind you, in ancient times the great saints did research on their own and developed body of knowledge which was in contrast to what Buddha said. However, he challenged the system of concentration of knowledge in few hand. This might have diluted the quality of knowledge but this improved the understanding of the people in general in India.

This also developed a bond among people of India which is keeping this country together. This is the secret of unity in diversity of India. A diverse country became one population having same principle of life that is achieving mokshya (eternal bliss).

Indians always paid great importance to education which would improve the ethical standard of the population. Resilience of ancient Indian education system was proved again and again. Since the early stages of foreign invasion India lost all its material wealth but not the Indian ethos and superiority of our (Arian) culture and believes. This was possible because of the foundation of Indian education system. Others talk about Ethics but Indians practice through education.

Aims of the Indian System as I think were:

1. The direct aim was to make all students fit to become useful members of the society so that they could follow the duties of all other Ashrams of life faithfully.

2. The aim was to make firm and good character through moral values.

3. The Indian education system made a distinction between mere scholarship and total education.

4. The aim of the system was development of total personality.

5. Next was inculcation of civic and social duties. India in ancient time was a society mainly governed by social laws which gave us our strength. It is the only society where the social system of conducting business was so strong and independent that we survived in spite of foreign invasion and rule.

6. Indian education promoted social efficiency and happiness. We all know in our ancient books there are examples of people helping the society.

7. Ancient education system taught preservation of national heritage and culture hence we still have a culture different from all other societies. This still remains our strength and some day we will be able to re-establish our national pride. This has given us the unbroken continuity since the ancient times. It is the strength of our ancient education that we survive as a nation.

Then the question is where did we go wrong? Our education system got encased in a shell for it had to be protected from foreign influence. This violent massacre of our culture by foreign invaders made us extremely introvert. The openness of our society was lost and formal education became the domain of few. This destroyed the ability of our academia to expand knowledge. The burning of our established centers of education made people scared. The mass lost the desire to learn because they did not value home-grown knowledge. People drifted from formal learning process and this gave way to all sorts of raw practices in our society. Indian society lost the basic ability to acquire and take advantage of knowledge. The body of knowledge became foreign which was a rare commodity only the rich could afford. The British rule took advantage of this void and introduced a system to suit needs of the Empire. The system did not encourage beyond copying. This practice is still prevalent in Indian education system. It discourages boys from having their own independent opinion on a subject.

We stopped learning and all our ancient texts were being considered as part of religion. We should re-design our education system incorporating the main ethos of our time- tested old system with new knowledge. We must reintroduce the concept of self-control which has been there in our society. This may make our people to appreciate need for ethical standards. Yes, let us go back to the relationship that existed between education and society defined by our age-old tested system. The quality of some of the books written 2500 years ago or beyond is so high that people of today can not write. That was the level of our original research why and when we lost that ability is a matter of concern even now. We must revive that and rebuild the education system in India as we want it; the total development. Copying of the west has not helped and it shall not help in future this has to be recognized once for all. We believe in the Ethical values of the society and that can not be compromised at any cost. Society has lost thousands of years and let us not loses further time in search of right education for India.

Dr Aloke Chakravartty

Dean

School of Management

Brainware

00919230527596

Negotiating Technology Contracts

Have you ever tried to negotiate a deal for software, computer equipment, or consulting services with a technology company? The task can be daunting. Unfortunately, the sales forces of most IT companies are armed to the hilt with techniques to get the best deal for them, and not necessarily the best deal for you. And even worse, most of us computer folk (like myself) have never been trained in the art of negotiation, so it can be difficult to spot a snake in the grass. Before you begin negotiating a technology deal, know what you’re getting in to.

Solicit, Don’t Be Solicited

I receive at least three calls each day from technology vendors interested in selling something: hardware equipment, software tools, consulting services, etc. Usually, these calls are “cold”. My name somehow landed on a telemarketing list in the hands of some vendor who is calling me out of the clear blue sky hoping that what they sell somehow matches what I need. You can waste hours on the phone letting some non-technical, script-reading, telemarketer or sales representative chew your ear off about their latest and greatest gizmo. Very rarely do these types of calls ever translate into a real business opportunity.

The most popular cold call opening is “Good morning. This is Joe from the XYZ software company. We offer break through whatever solutions to help you reduce your total cost of ownership for whatever. Let me ask you, are your responsible for managing your companies whatever investment?” I get so many of these calls that I can answer them in my sleep. Years ago, I used to engage in some level of discussion with these people and it always went nowhere. Unless you really think they’ve got something you might want to buy, cut them off immediately. And just like any telemarketer, they have a scripted response for anything. If you answer the above question with “No. I am not”. The immediate response will be “Could you direct me to someone in the company that is responsible for whatever”. If you hand out a name and number, you’re just passing the buck to some other poor soul in your organization. My favorite response is “No. We don’t respond to phone solicitations.” Nine times out of ten, they will give up.

Sometimes, the cold caller will make another run at it and re-state their purpose or as they close the call, sneak in another sales pitch. “Yes sir. I understand. We offer something really great for your company and would love to send you a free trial version at absolutely no cost. Its free to try.” You could be tempted to say “Free? Tell me more.” Again, this type of response will just open up the sales speech flood gates and you will be wasting your time trying to get a word in edge-wise. Stick to your guns: “As I said. We don’t respond to phone solicitations.” is the proper response. If they make yet one more run at it, the final blow would be “Not sure if you’re deaf, but I said we don’t respond to phone solicitations. Tell me your name and transfer me to your supervisor.” You will either hear apologies or a dial tone. Either way, you’ve just gotten yourself off of a call list and will never be bothered again.

If you’re interested in buying something, you do the calling, not the other way around.

Put The Horse Before The Cart

Never begin looking for technology solutions without knowing what you’re looking for. Know the business problem you’re trying to solve. If you know you need a software package that automates statistical analysis, flush out a more detailed set of statistics requirements (types of model, sample sizes, etc.) before you begin to shop around. Usually, software products have bells and whistles that, although look cool, are not absolutely needed. Before you begin comparison shopping, define your basic technology and business requirements. Knowing what you really need will give you confidence and leverage in a negotiation.

Always Comparison Shop

No matter what, always evaluate multiple options. If you’re looking for software, don’t get excited and latch on to the first package that looks good. And certainly don’t give a sales rep. the impression that you’re overly interested in their solution. They will be less likely to move during a negotiation. The IT market is over abundant with hardware, software and services solutions. Probably, you will have many options to choose from. Be picky!

Create Your Game Plan

Before you begin negotiating a deal with any technology vendor, plan your negotiation carefully. I have included some general planning questions that you should answer in preparation for a negotiation. The questions I have listed below may not make sense for your negotiation, so feel free to modify them for the occasion. The point here is to prepare in advance. You don’t want to figure out the answers to these types of questions in the middle of a negotiation as it may give an inch to the sales person. I would even recommend writing the questions and answers on a sheet of paper for reference.

(Price) How much do you think you should pay for this software or service? What is the market rate or street price? What are you prepared to spend? What is the highest price you would be willing to pay?

(Features) What key features and capabilities are you looking for? Force rank the features. What does the prioritized list look like? Of the features you need, categorize them into two categories: “must have” and “nice to have”.

(Service Levels) Do you expect some level of performance from the equipment, software, or service? Are there up-time requirements? Do you need 24×7 technical support? Do you expect the vendor to incur a penalty if they don’t perform up to your service levels?

(Trades) What is most important to you: price, features, or service level? Force rank these in order of importance. Would you be willing to trade items between categories? For example, would you be willing to give up a certain service level for a lower price?

(Suppliers) Which vendors offer something that you think could meet your needs? How long have these companies been in business? Are you doing business with them already? Do you have a good business relationship with them?

(Gravy) If you had your druthers, what extras would you like the vendor to throw in for free? Would you like training or extra manuals? Would you like special reporting?

You will probably have more questions in addition to the ones listed above. Take the time to write them down and create the answers. Once you have established your position, you will save a great deal of time evaluating your potential vendors and negotiations will be less painful.

Lead The Dance

When you are ready to face off with a vendor, do your best to drive the discussion. Get as much information about the vendor and their product and service before price enters into the discussion. Just like car buying, pick out your car (or choice of cars) before you negotiate a price. If you find that the discussion is prematurely heading toward pricing, bring the conversation back to understanding the product or service itself. If you’re not ready to talk price, say something like “Right now, I am just evaluating your product (or service). Unless I think there’s a real opportunity, I’m not prepared to negotiate price right now.”

Pricing for hardware, software, and services follow very different models. Hardware prices are fairly standard unless the product is new. Usually, the mark-up on hardware is very small (1-15%). On the flip- side, the mark-up for software is huge (100%+). Software is priced based on value, not the cost to the vendor so you can usually negotiate software prices down substantially. Services are usually based on labor rates and are marked up based on the demand for those skills (15-50%).

When you are ready to discuss pricing, take the lead in the dance. Here are the steps to follow (in this order):

  1. Make the vendor throw out the first offer. Never be the first one to suggest a price. Although rare, you could hear the question “how much would you be willing to pay for our product?” A good response would be “As little as possible. What’s your offer?” This response puts the ball firmly in the vendor’s court. Remember, if you’ve done your planning, you really do have the answer to this question, but your job is get a price far below your maximum, so don’t tell the vendor up front!
  2. Express concern. Never get excited about the first offer no matter what. If you’re considering other alternatives, you may be able to get a better price. My favorite tactic is to say nothing and simply make a non-verbal expression of concern. Usually, the vendor will come back with either “but I’m sure we could sharpen our pencil”, or “we could probably come down lower if that price is too high”, or the ever popular “but we’re willing to work with you”. You may also be prodded with “You don’t seem to like that price. I seem to be out of the ball park. What price would you be comfortable with?” Here’s where the dance gets interesting.
  3. Make the vendor throw out the second offer. This can be difficult, but by making the vendor throw out more prices, you are lowering the ceiling of the negotiation going forward. If, in step 2, the vendor says “we could probably come down lower if that price is too high.”, immediately respond with “How much could you come down?” or “It seems you didn’t give me your best price to begin with. What’s your best price?”. Latch on to what a vendor is saying and keep asking questions. Stay on this step as long as possible and try and keep the vendor to continue to provide better pricing.
  4. Counter offer. Propose a different price than what’s on the table. Be reasonable. If you’ve done your homework and checked the going price for the product or service, you know what the range is. If you throw out a price that you know is ridiculous, it will look like you don’t know what you’re doing. However, if you counter with a price that demonstrates that you’ve done your homework, the vendor will know you are serious. Justify for your counter offer. For example, you may want to reveal that you’ve done some market analysis by saying “I’ve researched the market a little and think my offer is more in line with market prices.” Obviously, the vendor may disagree, but at least you’re backing up your counter price.
  5. Trade. Unless you can land on a price outright, there will likely be gives and takes on both sides. Go back to your to plan and begin proposing trades. Always make trades that bring you little to no value but may be perceived as valuable by the vendor. This can be very difficult, but can pay huge dividends. Here is a perfect example. Let’s say you want a service contract to outsource your help desk (technical support phone service). Let’s say you really want the help desk to answer your calls within 1 minute (you’ve already figured out this requirement in your plan) but the vendor’s first offer is to answer your calls within 30 seconds. Let’s also assume that price is more important to you than having your calls answered 30 seconds faster (remember- the vendor doesn’t know this). And let’s say the offer on the table is $5 per call. A great trade proposal would be “Your price is too high for me. I can recognize that you need enough people to answer those calls within 30 seconds and that has value. I would be willing to sacrifice an extra 30 seconds on each call if you could bring your price down.” If the vendor responds with a counter-offer, circle back to steps 4 and 5. Try and keep the counter offer / trade cycle going as long as possible.
  6. Nibble. Just as you and the vendor are about to agree to terms and everyone starts smiling and shaking hands, start asking for the gravy. Let’s say you’ve just negotiated a software deal and you would really like some training. Just when you think the vendor believes the negotiation is at its very end, you could say “I am really glad we could work this out. I’m looking forward to using your software. One more thing- would you mind spending a couple days showing me how to use your product. A little training could be useful. Is that OK with you?” You run the risk of opening up the negotiation, but you stand a better chance of getting a few extras free of charge.
  7. Walk The Talk. If you’ve set your maximum price and you can’t seem to negotiate what you want even with trades, walk away. Be firm and truly be prepared to walk away. Be blunt. “It seems we’re not getting anywhere. I think I’ll take my business elsewhere. Thanks for your time.” Shutting the discussion down can sometimes break the log jam. If a vendor really thinks they’re going to loose the business, they may suddenly move.
  8. Patience is a Virtue. Negotiations take time. Before you begin, know what your timeframe to make a decision is. Never act hurried or anxious. Come across to the vendor as relaxed and confident (but not cocky). The message you want to send to the vendor is “I’ve got all the time in the world.”
  9. Never Lie. Although this happens in many negotiations, telling lies will hurt your reputation and could poison vendor relationships. I am not a proponent of outright fibbing. Be honest but don’t give away your hand.

Follow these steps, and you will strike better deals and build confidence in your ability to negotiate. What I have left out in the steps above are standard questions that vendors love to ask. Let me leave you with these questions, their underlying motive, and what you should say. The trick is to always put the ball back in the vendor’s court to better your position:

  • Question: “What’s your budget for this project?”

    Motive: Setting the price floor

    Answer: “That’s confidential. Why do you need to know that?”

  • Question: “What’s most important to you? Price or service levels?”

    Motive : Prioritizing your trades

    Answer : “They’re both important to me. I’m looking for the best package”

  • Question: “How soon do you need to make a decision?”

    Motive: Setting the timeframe

    Answer : “I will make a decision when I can get the overall best deal”

  • Question: “Can you make decision quickly. I’ve got to make my sales quota and our quarter is ending soon. I can’t guarantee I give you the same discount”

    Motive : Apply pressure

    Answer : “I’m not going to rush my decision because of your company’s business calendar. We may need to re-think things…”

There are others, but always maintain your control, patience and poise and always take the lead in the negotiating dance!

India’s Influential News Media

Indian press has such a deep influence over the lives of people that the Indians trust their media more than their government in terms of news authenticity. A survey shows that the most preferred medium of news in India is television (about 37 per cent), followed closely by newspapers (at 36 per cent). Then comes radio at 7 per cent and news magazines at 4 per cent. Thus, media training is a must to handle the Indian limelight.

Surprisingly, Indians trust local newspapers, television, and radio more than news websites and blogs. So the pressure is on for Indian reporters to produce engaging news stories every hour.

The Most Prominent Newspapers Of India

In most of the Indian households, the day starts with a morning cup of tea, along with a newspaper. They are an integral part of the lives of Indians.

In a survey of Indian newspapers, the Hindustan Times (www.hindustantimes.com), published from Delhi, came up as the largest circulated single edition daily with 1,175,339 copies followed by the Ananda Bazar Patrika, published from Kolkata with 1,130,167 copies. The Times of India, published from New Delhi and printed at New Delhi and Sahibabad came third with 1,102,772 copies. The Times of India, the most read English daily in India (www.timesofindia.com), having eight editions with a combined circulation of 2,771,669 copies, came first among multi-edition dailies.

The Dainik Jagran (www.jagran.com) in Hindi having 15 editions, claiming a combined circulation of 2,483,432 copies stood second. Dainik Bhaskar http://www.bhaskar.com (Hindi) with 16 editions and a combined circulation of 1,901,384 copies, occupied the third position. The Economic Times, Financial Daily (www.economictimes.com) sells 400,000 copies. The Economic Times is the most preferred daily reaches by the business population.

India’s Most Influential Magazines

Business Standard (www.business-standard.com), Business World (www.businessworld.in), and India Today (www.indiatoday.com) have a strong grip over the Indian audience. They touch the lives of the Indian public with their accurate reporting and leave room for the reader’s views on current issues.

The Most Popular TV Shows Of India

Aaj Tak (www.aajtak.com) currently dominates the Indian media. It is the most preferred and trusted news channel among the Indian audience. Then comes DD TV, followed by Sun TV, Star news, NDTV, AIR, Zee news, and BBC.

The Indian media has captured the interest of Indian audiences by its various TV shows featuring famous personalities from diversified fields, shows on lifestyle, and other entertainment topics, including serious shows airing people’s views, problems, and controversies. Shows like the Big Fight, Seedhi Baat, Special Correspondent, National Reporter, and others have rocked the newsrooms of India. The latest rage is crime shows and those discussing the law and order problems of cities.

A majority of the Indian people trusts the media seeing them as credible news providers, believing that the media brings them closer to the freedom of speech and their own culture. They feel that they can voice their opinions through the media. However, many viewers find a substantial amount of western influence in Indian media.

Indian media has reached the pinnacle of performance and will continue to reach new heights. Hence, it becomes all the more important for you to take media training and develop a healthy relation with the Indian media.

Is the Chipko Movement Towards Forest Appraisal

“Let us protect and plant the trees

Go awaken the villages

And drive away the axemen.”

– Ghanshyam Sailani

The forests of India are the unique resources for the survival of the rural people of India which were exploited greatly for commerce and industry. The Chipko Movement of India taken birth in Himalayan foothills gained great significance throughout the world’s environmentalist circles for its successful efforts against deforestation. Chipko, which means literally “to embrace” has spread to many other parts of India and has drawn worldwide attention for its resourceful efforts to fight against deforestation and thereby protecting ecology and society. Women played a unique role in making success of the Chipko Movement because they being the dependents on the fuel, wood and fodder for survival found it difficult to procure them for over the last several decades.

In an Indian Civil Society, the workday of the women starts early in the morning. Particulary in the hilly areas, they should fetch water, grind wheat for bread, fulfil the needs of the husband and children, and finally sets out to forest for fuelwood, grass and leaf fodder for animals, etc. Bearing bundles on the head for hours they come home before noon and prepare mid-day meal. Durning the dry season, when upto 80% of the livestock feed is supplied by the forests, their afternoons are also taken up to search for the leaf fodder. This is the need of the forests for the women and her family’s survival.

The forests in the Himalayas play the same role today – two harvests in a year, i.e, rice and millets in the monsoon season and wheat in winter, observing a heavy toll on nutrients in the soil. To make for the shortage of the nutrients it is necessary to collect organic matter in the form of leaf fodder and leaf litter over extensive areas of the forest which may be as large as thirty times the size of a typical cultivated field. If the distance between the village and the forest becomes too far, or if there are no more trees, then it is impossible for the women to bring enough organic matter to keep the nutrient supply in balance. To compensate this shortage, it becomes necessary to burn dried dung in place of fuelwood which further results into fertiliser deficit resulting into poorer harvests and even lower yields of buffalo milk. Further towards compensation of this food shortages, women are many a times forced to sell their gold jewellery and other costly important items which are originally intended to keep as a dowry for their daughters.

In the 19th century, British colonial administrators in India took control of vast areas of forestland and subsequently exploited them through Imperial Forest Service where a reasonable portion of this land was originally been managed communally in accordance with the local rules and regulations. With the advent of British Raj (Colonial Rule) conflicts broke out between rural population and the Forest Service because the village systems of resource use broke down and forest degradation accelerated rapidly. The Chipko Movement, founded in 1973 was the outcome of this conflict, started with an objective to conserve forest in the Himalayas.

Deforestation on the hills is at peak during British rule being they did it greatly to fulfil their commercial ends because of which the hill stations rapidly became black holes as wood is needed to fire limestone and large quantities of timber for the construction of government offices, official residences and for infrastructures to make their rule convenient, effective and commercial, which were architecturally of very high standard and costly to both economy and ecology. In 1844 an English contractor named Wilson obtained a concession from the Feudal Lord of Tehri-Garhwal permitting him to harvest Himalayan cedars which grew at altitudes above 1,800m and had to be rafted for months down the Ganges to reach the plains. Wilson’s contract permitted him to fell as many trees as per his requirement for a fee of 400 rupees per year for twenty years which resulted into disappearance of the magnificent cedars within a span of a decade.

The arrogance or exploitation of power was apparent at a Forest Service Conference in 1875 where it openly declared that the “victor” is entitled to enjoy the “rights of conquest” which gives a clear admission of the rationale behind the setting aside of reserved forests in accordance with the provisions contained in the Forest Act of 1878. Reserved Forests which ordinarily covered the half of the total area of the village had been foreseen wherever timber was produced profitably or where the forest had a protective function. It became the property of the colonial government immediately after the available rights like right to obtain leaf fodder or to graze goats had been rescinded and after informing the local population through a public notice.

In 1920 Mohandas Gandhi, who lead India to Independence in 1947, began his first nation-wide campaign of civil disobedience to protest unjust laws. Gandhiji characterized the newly established forest reserves as a symbol of oppression. However, in the following year, the local population as a regular practice just before commencement of monsoons set fire to forests of Chir, a newly established reserved forests by the British Government owing to the World War I, so that the coming rains would generate the growth of hardy fodder in soil fertilized by ashes. But this year the fire broke out wildly consuming hundreds of thousands of pines known as Chir which resulted into the regional protest by people in the Himalayan Foothills forcing the British Government to abandon the newly established reserved forests.

>From 1920 onwards the population growth increased steadily, particularly in the lowlands. Timber was transported from the hills to the lowlands where it was a great demand for energy and construction. Very often it was auctioned even before it is felled. The forest officials closed their eyes towards this slipshod (Slipshod means without any authorisation and recklessly) felling and the inclination of the contractors to fell the timber even where it has not been marked. Infact they even exercised strict police powers in dealing with the local people like destroying sickles which women used to cut branches and meted out with severe punishment even for petty offences. Further, successful contractors appointed the workforce for a low wage from outside places in place of the resident population. This phenomenon resulted into very costly for the ecology, economy and residents especially.

The significance of forests on environment and society is first recognized primarily by the women in India when the deforestation was taking place in the Himalayan Mountains of India where the forests are logged excessively. The Chipko Movement was a revolutionary step adopted to save Himalayan ecology and society from deforestation. Women, the badly effected class due to deforestation, were simply the strongest, dedicated and the active participants in this movement. Infact, besides environmental movement it was a women’s movement where a women played a vital role within the Chipko Movement against the State for more promising logging and forestry policies so that both the Himalayan environment and society are protected.

Devoid of good forests in England, the British realized the commercial value of Indian Forests and attempted to hold rigid control over them. Accordingly, the Governor General, Lord Dalhousie issued a memorandum on forest conservation called the charter of Indian Forests through which he suggested that the teak, timber, etc be as State Property and its trade be strictly regulated. This paved the beginning for a systematic forest policy of 1855.

During 1856, the Forest Department was established and the first Forest Act was legislated under the guidance of Dietrich Brandis, a German Botanist, the first Inspector General of Forests. He made a record of trees in India and classified them. In 1865, the first Act for the regulation of forests was passed. It gave the power to the government to declare all lands covered with trees and or brushwood as government forest and to make rules to manage them. This Act is applicable only to all the forests which are under the government control which made no provision for the rights of the users.

The Act of 1865 was replaced by a more comprehensive Indian Forest Act of 1878 which divided forests into protected forests, reserved forests and village forests. Several restrictions were imposed upon the people’s rights over the forest land and produce in the protected and reserved forests. Further, the Act empowered the local government to impose duty on timber produced in British India or brought from any other place whereby encouraging them to earn revenue from forests. Infact, this Act radically changed the common property into State property. It then resulted into protests which fuelled a wide ranging debate on the reform of forest policy, to make it more democratic and accountable and into argument that State-citizen relations in the realm of forestry have gone through four overlapping stages: conflict, conversation, negotiation, and abrogation.

The government declared its forest policy by a resolution on 19th October, 1894 which stressed on State control over forests and the need to exploit forests for augmenting state revenue. This resulted into the enactment of Indian Forest Act of 1927 replacing the earlier Act of 1878 which includes all the major provisions of the earlier Act, extending it to include those relating to the duty of timber, which is still in force together with several amendments made by State Governments with the enactment of the Government of India Act, 1935, giving a clear emphasis on the revenue yielding aspect of forests.

Historically, the Indian Himalayan region which was under the control of foreigners, especially Britishers and Germans, since 1855, used to produce lumber for railroads. Further, the then government nationalized one-fifth of the total forest area and enacted legislation in this regard. To make things still worse, the Indian Forests Act of 1878 restricted the peasant access to those forest areas not deemed commercially economical and sanctions were levied on those who violated such restrictions. As a step forward, the Forest department passed an order to excavate the complete forest land area, mainly by cutting down the ash trees, to utilise the same for commercial purposes. This approach developed the revolutionary attitude among the Himalayan residents, mainly one person called Shri Chandi Prasad Bhatt, leader of Dasholi Gram Swarajya Sangh, who had been converted to the idea of Sarvodaya by Sunderlal Bahuguna some years earlier suggested to hug the trees when the fellers came to cut down of trees. Particulary women and their children hugged the trees to prevent them from felling thereby giving birth to Chipko Movement in 1973.

The Chipko Movement – a green venture started by Shri Sunderlal Bahuguna, Leader of Sarvodaya Movement, in the first half of 1973 in the area of Uttarkhand in Uttarpradesh comprising of eight Himalayan districts which is rich in natural resources exploited by the outsiders paving way to deforestation. Infact, the state managed Forest Department used the most of the forests for timber showing no attention towards the employment and welfare of the local people and towards serious ecological damage arising out of such deforestation. This seriously had a negative impact on economic and social conditions in the Himalayan region. The most affected are the local people, mainly the women. In this movement especially the women hugged the trees by interposing their bodies between the trees and the contractor’s axes.

The advent of independence and the dawn of the princely states unfortunately accelerated the deforestation in the Himalayan region. The formulation of new guiding principles towards economic growth and development made the government to extract natural resources on an unreasonable scale which even exceeded to that of the colonial era which badly effected the conditions for forest ecosystems and destabilized the hill communities. Further, end of the border war between China and India in 1962 resulted in the construction of roads by logging many trees in the forests though initially accepted by the local people for the employment, these infrastructure projects are created but had a considerable adverse impact on the hill society that remains in effect even today. These negative impacts on the Himalayan ecology and society resulted in further growth and success of the Chipko Movement against deforestation.

Inspired from Chipko Movement, many popular movements developed with an objective to protect and manage natural resources for the benefit of the rural population in many parts in India. In Bihar and Gujarat, these movements arose to revolt against conversion of natural forests to teak plantations, a move which deprived the indigenous forest-dwelling Adivasi people of their only resource base. Further, in Karnataka, the Appiko Movement arose when the forest service did nothing to stop the activities of the contractors who were felling 35 trees per hectare instead of the stipulated 2 per hectare.

After independence, the Constitution of India adopted a number of provisions from the Government of India Act of 1935 and retained forest as a state subject in the 7th schedule. The National Forest Policy Resolution adopted by the government in 1952 stressed that the forest policy shall be on national needs but not on commerce, industry and revenue. For the first time, the resolution highlighted on the ecological and social aspects of forest management. But this remained as a pious declaration without any execution.

The Ministry of Forest was initially a part of the Ministry of Agriculture which the National Commission on Agriculture treated it as such. The National Commission supported the commercialization of forests giving no importance to the survival of adivasi and other forest dwelling communities because it is on the strong belief that they have not contributed much towards the maintenance or development of forests and so they don’t have the right to expect that somebody else provide them with the forest produce with free of charge. Further, the commission recommended that the revised National Forest Policy be formulated basing on the important needs of the country, the forest lands be bifurcated into protection forests, production forests and social forests giving high priority to production forests and least to social forests, with the object that the forest management be that each hectare of forest land shall be in a position to yield a net income of many more times than is being obtained at present. For this purpose it further recommended to the revision of all India Forest Acts.

In 1985, the Forest Department was shifted from the Ministry of Agriculture to the Ministry of Environment and Forests thereby changing the emphasis from revenue to environmental concerns. In December, 1988, the Parliament passed a new forest policy resolution called the National Forest Policy, 1988 rejecting the recommendations of the National Commission and emphasizing on the welfare of the adivasis and other forest dwelling communities. As per this policy, the survival of adivasis and other forest dwelling communities revolves within and near the forests which is to be fully protected. But in spite of this resolution which was a pro-tribal policy, the old Act of 1927 with all the subsequent amendments remained unchanged.

In 1994, the Ministry of Environment and Forests prepared a draft of the new bill called the Conservation of Forests and Natural Eco-Systems Bill, 1994 to replace the Indian Forests Act, 1927 which generated a lot of debate on it. Infact, a number of voluntary organizations presented an alternate draft and submitted it to the Ministry of Environment and Forest. The bill was not presented to the Parliament and the old Forest Act, 1927 with all its subsequent amendments is still in operation.

Some salient features of the draft bill prepared by Voluntary Organizations are as follows:

  1. Preamble has been expanded to include the objectives of meeting the basic needs of the people, especially fuel-wood, fodder and small timber for rural and tribal people and maintaining the intrinsic relationship between forests and the tribal and other poor people living in and around forests by protecting their customary rights and concessions on forests as laid down in the National Forest Policy Resolutions 1998.
  2. Definition of Gramsabha, Resident, Community and monoculture have been added.
  3. In place of Forest Settlement Officer, Forest Settlement Board has been suggested with its composition and thereafter Forest Settlement Board has replaced the Forest Settlement Officer.
  4. References to practice of Shifting Cultivation in Chapter 11 on Reserved Forests, Chapter -III on Protected Forest and Chapter V on the Conservation of Forest and Lands, not being the Property of Government has been deleted and a separate Chapter 4A on Shifting Cultivation has been added.
  5. Rules for the publication of notice to constitute a Reserved Forest or a protected Forest have been explained in detail.
  6. The Provisions of penalize the entire community by taking away its right to pasturage or to forest produce in case of willfully caused fire etc. have been deleted.
  7. Procedure of formation of Village Forests, and in particular constitution of Village Forests committees has been elaborated in detail and their powers expanded.
  8. The powers of management have been given to the State Forest Committee instead of the Forest Officer.
  9. The constitution of Urban Tree Authority has been changed and the formation of Urban Forest Committees has been suggested.
  10. The constitution of Central Forest Policy and Law Monitoring Committee has been amended. A new committee called State Forest Policy and Law Monitoring Committee (in brief Central Forest committee) has been suggested and the powers Forest Officers have been made subject the control of State Forest Committee.
  11. New Committees called District Forest Committee have been suggested at the District level and the major decisions relating to the forest in the District have been made subject to their sanction.
  12. It has been specifically mentioned that the Act will be extended to the States in the North East India and the scheduled areas only after necessary amendments have been made.

All these and other amendments have been suggested to encourage the preservation and development of the forest more participatory and effective and to achieve the main objective of Forest Policy Resolution 1988 of creating a massive people’s movement with the involvement of women, for achieving these objectives and to minimize pressure on existing forest.

Source : forestlegislation.pdf

Environmental deterioration and the fall of the great forests increased the natural disasters. Commercial contractors from the plains carried out on large scale the extraction of natural resources like timber, limestone, magnesium, and potassium by unreasonable means like blasting mountainsides, clear cut forests, excavated quarries, etc. and consumed the resources for their own corporate needs. This resulted in massive disruptions of the fragile Himalayan ecology, flooding and landslides claimed more victims and caused extensive damage. This massive destruction of Himalayan ecology, flooding and landslides claimed more victims and caused extensive damage like in 1970 the Alaknanda river flooded destroying many homes and killing hundreds, in 1978 the yamuna river floods had their origins in the erosin and in 1977 the landslides in Pithoragarh district resulted in falling rocks killing 44 people and ruined 150 acres of land. These unbearable conditions and loss of life resulted in revolution among Himalayan residents, particularly women, who holded Chipko Movement as a weapon in their hands to protect and safeguard the Himalayan Ecology from further deterioration.

The areas of conflict between the forest departments and tribals and other forest dwelling communities living within and near forests are many. Some of the important ones’ are discussed here. Encroachments on forest lands where a number of lands under the jurisdiction of the Forest Department are in actual possession of the people whose occupancy was being regularized from time to time in different states. But in some areas the orders of regularization are not properly implemented by the forest departments because they were reluctant to part with the forest lands under their jurisdiction. Infact, though there is no bar to the extent of issue of regularization orders till the promulgation of the Forest (Conservation) Ordinance passed in 1980 which made impossible to issue any orders in the future. Attempts to evict tribal households from forests and the removal of encroachments resulted into severe and violent clashes between the people, police and forest officials. Further, the projects, pertaining to construction of dams, defence, industrial complexes in both public and private sectors for habitation and cultivation, also resulted into the eviction of tribal households from forests lands. Being the rehabilitation plans for the evicted tribal people are poorly implemented they refused to vacate the forest lands due to lack of other source of livelihood inspite of severe oppression from and the law which is on the side of the officials.

Infact, the earlier accomplishments through adopting the strategy of ‘Chipko’ encouraged the villagers to demand for consultative and democratic management of shared resources, greater accountability and environmental sensitive development. Through this approach, villagers also learned the value of their own forests and the need to protect and preserve them. Thus, the scope of the movement widened dealing with different issues that came to existence towards environment and society. Dasholi Gram Swarajya Mandal (DGSM) is one such voluntary organization led by Shri Chandi Prasad Bhatt which combine local participation with developmental activities. It was an organization worked against logging of forests and the state decision to allocate forest resources to a sporting good factory at the expense of the local enterprise. It is an active participant in the development programs such as social forestry and in the Chipko Movement which has become replica for grass-roots environmental actions. These movements infact have shaken the Apex Court resulting in the amendment of the law of land to prevent, protect and safeguard the environment from hazardous environmental degradation.

In the words of Shri Chandi Prasad Bhatt, the movement strives for ‘Judicious use of the trees’ and not the ‘Saving trees’. People in the plains are alone eligible for the products of our forests. Their struggle for survival gave them the management of their forests. He was a strong believer that the people be well off in their existence if the forests are managed by those who dwell in them.

The Chipko Movement played a vital role for growing environmental activism which had an impact on moulding Village Cultures towards environment protection. This is illustrated by the tree planting ceremony of the Maiti. As per this ceremony when a Maiti girl gets married, the other girls get saplings from the nursery to plant near the bride’s house. Further, the bride gives a sapling to the groom to plant it while the Brahmin chants the sacred verses. The Maiti tree has a special meaning to the bride and her family. This new tradition which expanded to 500 villages, blended with the culture without any large investment where the women of Uttarkhand played a key role in making this cultural movement a great success to preserve diversity and to protect the natural heritage of the Himalayas.

Chipko was quite successful in influencing government policy at both centre and state level. After multiple bans had been ordered on green felling in various regional forests, in 1980’s this movement targeted a great victory when Smt. Indira Gandhi, the then Prime Minister of India, ordered a complete fifteen year ban on cutting down of trees above 1000 meters in the Himalayan forests which was further extended to the forests of Western Ghats and Vindhyas. This created a pressure for a Natural Resources Policy to meet the people’s and ecological requirements. The movement took its foot steps to Himachal Pradesh in the North, Karnataka in the South, Rajasthan in the West, Bihar in the East and to the Vindhyas in Central India.

The active participants in this movement were primarily village women who fought for their livelihood and communities. Men were also involved too where some of them rouse as great leaders of this movement like Shri Sunderlal Bahuguna, Shri Chandi Prasad Bhatt, Shri Dhoom Singh Negi, Shri Ghanasyam Raturi and Shri Indu Tikeker. Shri Sunderlal Bahuguna, a Gandhian activist and philosopher, is a prominent man whose appeal to Smt. Indira Gandhi, the then Prime Minister of India, resulted in the green felling ban and whose trans Himalayan footmarch upto 5000 kilometres in 1982-83 helped in spreading the Chipko Movement. He is the person who coined the Chipko Slogan “Ecology is permanent economy”, Shri Chand Prasad Bhatt, one of the earliest Chipko activists, who nurtured locally based industries for conservation and sustainable use of forest wealth for local benefit, Shri Dhoom Singh Negi alongwith Bachni Devi and many village women first protected the trees from logging by hugging them and coined the slogan -‘what do the forests bear? Soil, water and pure air.’, Shri Ghanasyam Raturi, the Chipko poet, whose songs echo throughtout the Himalaya of Uttar Pradesh and Shri Indu Tikekar, a doctor of philosophy, whose spiritual discourses throughout India on the ancient Sanskrit scriptures and on comparative religion have stressed the unity and oneness of life and placed the Chipko Movement in this context. The prominent women leaders were Ms.Gauri Devi and Ms.Ganga Devi who formed vigilance parties to act as a watchdog on the axemen to protect the Reni forest from deforestation. Infact, the women of this movement were very strong willed, very creative and extremely empowered to protect the forests from deforestation even at the cost of their husbands and their lives. The women participation in the Chipko Movement not only protected the ecology and environment but also developed the world’s consciousness on environmental aspects.

Infact, the Chipko Movement inspired Ms.Vandana Shiva for the development of a new theory called as ‘Ecofeminism’ which specifically explains the link between the women and the ecology. It inspired for development of literatures and discussions on ‘Women and Ecology’ which were in great demand in the market. To be more clear, Vandana Shiva’s Ecofeminist Movement brought imperialism inscribed in the colonial practices, into the center of the Environmentalist debate.

Gaining moral support from the Chipko Movement, another environmentalist movement called Narmada Bachao Andolan led by Medha Patkar gathered popularity globally. It is the Narmada campaign which is to protect Narmada river against the construction of various dams on it in the state of Gujarat. However, it’s main objective is to protect the rights of the people whose villages and livelihood will be submerged in the process of construction of dams on the Narmada river. The people strongly believe the proposal to construct such dams is unjust, iniquitous and the cost-benefit analysis is grossly inflated in favor of building the dams on Narmada River. Further they also believe that they are many other suitable alternative(s) to provide water and energy to the residents of the Narmada Valley, Gujarat and other regions which are expected to be socially just and, economically and environmentally sustainable.

In India, the collective movements connected with indigenous rights predate the Global Non-Governmental Organizations. Environmental activism in India is in the forefront of organizing movements for alternative ways of life because it became vital for the Britishers to make progress. It has been critical of the colonial imperative of progress, manifested in the commercialization of natural resources and the use of seemingly retrogressive modes of organization of land and collection of revenues that broke the backbone of the peasantry.

Non-governmental organizations (NGOs) which are strong supporters of Chipko Movements are increasing their influence on global and national forest policy. The functions of the NGOs are from promotion of wilderness protection and land purchase, through campaigning on issues such as old-growth forest logging and pesticides use, to the development of the coherent vision of forest stewardship. They are linked to the environmental existence being many ecosystems are undergoing an apparently inexorable degradation that Post-World War II worsened this situation and further the centralized governments rarely have the long term proposals to cater the needs of the local people. Forest NGOs are actively participating in the role of ‘environmental conscience’ helping in identification and publicizing threats to both the ecology and society. It’s work received appreciation from both the Government and by those people who had a negative approach towards the work of NGOs in the past. Concerted action of the NGOs on the particular issue is capable to drag towards global attention. The growth of the modern environmental movements, following Stockholm Conference in 1973 observed many NGOs involving in high spirits against logging in natural forests, large scale dam construction, the use of pesticides and intensive forest management.

During 1990 NGOs nature of activity has been changed in different aspects like recognition has been increased that temperate and boreal forests are facing the serious environmental problems though the concentration is on the quality of the forests as the area under the trees. Further the participation is also more in restricting the logging for roads and occupation for offices. The entry of Greenpeace into the international forest debate through a series of high profile operations in British Columbia, Kare has drawn global attention to issues that were previously of only local concern and has increased direct action. More recently, some international networks are formed to work as liaison bodies between different NGOs, large and small, including Taiga Rescue Network in Boreal region and the Native Forests Network throughout the temperate countries. Infact, The 1992 Earth Summit and the subsequent spate of forest initiatives like Intergovernmental panel of Forests, World Commission on Forests and Sustainable Development regional criteria and indicator initiatives all provided fora for NGOs to engage with governments and intergovernmental bodies.

The movement of Chipko Movement was carried on and became successful mainly through Public Interest Litigations. It resorted to demonstrations, pickets and letter-writing campaigns to draw public attention for the objective it was striving for and on the state of affairs it felt unjust and felt the need to reform for the benefit both in terms of environment and society. Tehri Bandh Virodhi Sangharsh Samiti campaigned against environmental degradation and loss of habitat for nearly 10 million people. Sastra Sahitya Parishad in the Kerala State was instrumental in the final giving up of a proposed hydo-electric project which would have drowned a rare rain forests known as Silent Valley.

Infact, Human rights is the basis for much of the work in which the Public Interest Litigation (PIL) or Social Action Litigation groups are involved in. Thus, Public Interest Litigation groups are litigated around rights where much of the research was done around rights and the law reform is based on the superior recognition of rights. Infact, the alternative tribunals tried to adjudicate on principles of rights. PIL was proved to be successful being it became a boom to the civil society for active participation in questioning public decision making, including decisions on political structure and democratic space. It became a weapon in the hands of the civilians to challenge and bring a change in the major public policy decisions and campaign for social, economic and political reform.

Chipko movement has an active reforestation programs stressing on ecological dependency of the local people upon the forests and the need to sustain the forest environment. During 1970s, the government of Uttarpradesh started reciprocating to the growing popular pressure, which was the result of the various fasts undertaken by Shri Sunderlal Bahuguna. Timber felling was temporarily prohibited in certain areas, the contractor system was suspended and organized felling was delegated to a newly formed government forestry corporation. Further, in 1975, the DGSS began a reforestation campaign. Foresters offered members of the sangh guidance on how to establish a nursery. Close collaboration rapidly became the order of the day and the Sangh became successful in bridging the considerable gap which still existed between the population and the forest service. The afforestation projects it regularly organizes achieved a high rate of successful growth, in contrast to government projects. Today, the Voluntary Afforestation Program conducting by DGSM is the largest one in India.

One of the significant approach of Chipko Movement is against the state policy of social forestry. During February, 1988 in the district of Chamba, thousands of eucalyptus saplings were digged up in a forest department nursery as a protest for the failure of the forest department to plant suitable trees for fuel and fodder, as the eucalyptus tree is not an ecologically sensible tree being it does not protect the soil or the villages from landslides. This is an accomplishment of the women of the Chipko Movement which are in great number and which maintained to continue till today.

In one of the earliest re-evaluations of India’s forest policy, the Government of India initiated a massive, nationwide Social Forestry Program (SFO) in 1976 in an attempt to reconcile industrial forestry and the basic, forest-related needs of the rural communities. The State recognized 175 million acres wastelands, deforested or overgrazed private and communal lands to be made available for this program. The Program comprises of creation of strip plantations along roadsides and embankments, community based woodlots, using communal lands for mixed species planting and farm forestry or agroforestry related planting on private farm land. The various State Forest Departments are authorized to execute and supervise such various individual social forestry programs duly guided by a particular afforestation objective. Infact, social forestry was a path to introduce a community-extension orientation into State Forest Departments that adopted this program because States own their respective forest lands exercising considerable jurisdiction in terms of forest management approach though the nature of execution and supervision varied considerably from State to State. The State Forest Departments, in its attempt to involve local communities in such social forestry programs, worked with the local government units (LGUs) or more particularly with the gram panchayats because it is necessary for the possible coordination of local needs with the state forest management.

The year 1970 is the beginning for the national government and various states towards experimenting with community-oriented approaches from which the Joint Forest Management evolved as a policy-based program to establish management partnerships among local forest dependent communities and the State for the sustainable management and joint benefit sharing of public forest lands. Realising the importance of Joint Forestry in response to a growing enlightenment among the public for effective protection of forests in the country, the Ministry of Environment and Forests, Government of India, decided to adopt the policy of Joint Forest Management through establishment of Joint Forest Management Monitoring Cell. Further, on 1st June, 1999 the secretary of Ministry of Environment and Forests issued a circular to all the States and Union Territories Forest Secretaries stressing the need of participation of village communities and voluntary agencies towards reforestation of degraded forest lands and also laid guidelines to provide usufructuary benefit to the village communities towards such participation in the afforestation programmes. In this context, Usufructuary benefit means that the beneficiaries or NGO’s shall be given usufructs like grasses, lops and tops branches, minor forest produce and a portion of proceeds from the sale of trees on maturing basing on the terms and conditions as decided by the State/UT Governments.

These developments were successful experiments and a departure from the commercial objectives of the old policy. With this inspiration, thousands of forest protection committees existed in different states and the joint ventures continue to exist. However, the success of these committees or ventures mainly depended on the attitude and behavior of forest officials at all levels.

In September, 2001 Villagers who participated in Chipko Movement of the seventies from Advani Village in Tehri district protested against the felling of trees and stalled work on the power transmission lines from Tehri Dam. This is because the Power Grid Corp., decided to cut out two corridors, each of 95 meters wide, for the construction of the high tension lines for which thousands of pine and sal trees from a forest more than a 100 years old be logged.

Each confrontation of Chipko Movement was non-violent and successful. This resulted in gradual development from a protective movement to prevent the Commerical clear-cutting to the broad movement for ecological and human rights of the hill people and for adherence to a conservation ethnic. Infact, its expansion developed two sections within Chipko – one towards protection of existing forests from deforestation and the other for promoting afforestation and development of sustainable village production systems based on forests and agroforestry. The latter section is led by Shri Chand Prasad Bhatt, one of the original organizers which has joined subsequently in the Ministry of Environment and others to organize “eco-development” camps for massive tree-planting campaigns, which achieved 85-90% survival rates.

CHIPKO MOVEMENT DEMANDS AND ACHIEVEMENTS :

  1. All tree felling in the sensitive watersheds must be banned and there should be large scale plantation. The trees must not be cut for construction purposes unless it is ascertained that this does not affect the eco-system adversely. In such areas, the forest conservation system ought to aim at protecting the forest land and the water resources, as well as in balancing the climatic features.
  2. The contract system should be immediately stopped and rural organizations and labor co-operatives should be established to replace them. The local hill people must be actively involved and consulted in any work related with the forests. Such organization and individuals should be provided with relevant training and guidelines.
  3. The daily needs of the forest dwellers in the region should be duly evaluated and they should accordingly be given reasonable rights over the forest resources, Forests must be surveyed properly in order to know their exact condition as well as to evaluate the rights of the natives.
  4. Rural industrial ventures, based on the forest resources of the region should be executed by involving the local available work force. Towards this assistance must be provided to enable them to obtain the sufficient raw material, finance and technical know how.
  5. The denuded hills must be regreened through afforestation drive on a war footing. Again, the local must be involved and encouraged to take up forest-farming (agro-forestry). Efforts should be made to foster love and affection among the local people towards the trees and plants.
  6. A detailed geological, ecological and botanical survey of the hills should be carried out before any heavy construction or execution of forest department working plan.
  7. These demands are not hollow; they have achieved results like the following:
    1. Commercial forest felling is completely banned not only in the Alaknanda basin from where the Chipko movement was started but in the whole Central Himalaya. This ban is continue till today.
    2. A recent satellite remote sensing study conducted by the Space Applications Center, Ahmedabad show that the forest cover which was lost due to commercial felling between 1959-1969 has nearly been regained in the sensitive catchment of the Upper Alaknanda river. This could have been achieved due to the motivation and participation of the local people.
    3. In February 1980, the Uttar Pradesh forest department sent directives to revise its working plans with a view to harmonizes them with the notion of the “sensitivity” of these areas. Though their definition of sensitivity is at variance with ours, but atleast they have started realizing this vary crucial fact concerning the Himalaya.
    4. In 1975, the Alaknanda Soil Conservation Division of the U.P. forest department came into existence in Chamoli in order to undertake the Himalayan task of rejuvenating the barren slopes. The next five years witnessed functioning the Civil Soyam Forest Division in the entire Central Himalaya. In order to intensify such steps in Chamoli, the Upper Ganga catchment has been established with the objective of evolving planning for the security and safety of the small rivers and rivulets against soil erosion and landslides as also in afforestation drive.

Source :nvsecase.htm

The main indication of empowerment as a result of Chipko has been the increasing and the effect of village level women’s organizations called Mahiula Mangal Dals (MMDs). Irrespective of the intentions of the Chipko workers, the women who participated in the Chipko meetings, protests and other programs became aware of their strengths and began demanding a share in the decision making process at the community level. All this resulted into emergence of several forest management initiatives in India where some are initiated at the State level while some are at Panchayat level. By 1998, around 10,000 of these types of initiatives are in existence covering about two million hectares of degraded forest land. Chhaya Kunwar of the Himalayan Action Research Center of the village of Bacchair which constitutes all-women forest members, though it is not legalized to manage their natural resources being the center is at village level institutions, sets a suitable example for the successful forest management. Further, at the Conference on Women in Beijing, one of the five commitments made by the Indian Government recognized the contribution of grassroots women’s groups in natural resource management and ensured women’s participation in the conservation of the environment and control of environmental degradation, which is still to be executed. Likewise, women’s organizations in the process of enriching their immediate environment are a step forward to influence the International Environmental Movement to increase the environmental awareness at the world-wide.

A historical chapter opened in the last quarter of the century on June 01, 1972, when a U.N. Conference was held in ‘Stockholm’ on human environment and subsequently followed by more and more summits for the nature conservation to posterity. The historical ‘Earth Summit’ on environment and development in ‘Rio de Janerio’ Brazil from 3rd to 14th June, 1992 which was a biggest stride having broad based ramification in the environment from further deterioration. All associated nations of the globe assembled under one roof to bring under deliberation the most challenging threat to which ‘Mother Earth’ is confronted with. This being the call of the hour to protect and faithfully defend the natural resources whatsoever left to the posterity and to add to it more forest campaign for tree culture and afforestation if human life at all has to survive on this only bio-cushioning planet ‘The Mother Earth’.

However, the world’s forests continue to deteriorate despite international efforts because the deforestation rates in tropical countries are increasing, sustained management is rare, matured forests are being replaced by even-aged simplified stands and international standards are of limited use. However, some of the most important promising avenues are being stimulated, nurtured and implemented by non-government institutions including private business interests.

Nevertheless, normally in such peoples’ program there are always some setbacks mainly from vested interest groups within the village and outside. Such setbacks may be dealt with though it is difficult to solve by open debate on the merit of any new program. For example, when decisions are made about a direct action, DGSM takes people into confidence along with their consent as to how one should proceed with. It is a collective approach and becomes feasible due to the informal structure of the Chipko Movement. Though the initiators are the collective workforces of DGSM, however, finally the decision is finalized in open assembly during the village level meeting and off late in the Eco-development camps.

The demonstrations, state level achievements and the popularity gained through Chipko Movements, resulted some change in the social consciousness among the people. In a broader perspective, India is already in the stage of change in consciousness among the people in the opposite direction, towards the neoliberal (i.e, traditional liberal concerns for social justice with an emphasis on economic growth) model of development where Chipko activists caused people to stop and reconsider their directions in some areas like agroforestry (i.e., use of land in which harvestable trees or shrubs are grown among or around crops or on pastureland as a means of preserving or enhancing the productivity of the land). Thus, these movements are exhibiting how the resource-intensive demands of development based on short-term criteria of exploitation have built-in ecological destruction and economic deprivation.

While addressing the Chipko Movement, the following are to be taken for understanding:

1. Is Chipko a movement rooted in economic conflicts over mountain forests or guided by ideas of deep ecology?

Documented evidences from the movement sources do not indicate any influences of the brand of thinking known as ‘deep ecology’. Dependable historical account of this widely written about movement is, surprisingly, scanty. Among the early writers on the history of the movement, Bandyopadhyay (1992) as well as Guha (1989) have not indicated any link with ‘deep ecology’.

2. Is Chipko a social movement based on gender collaboration or a ‘feminist movement’ based on gender conflicts?

In the early literature on the Chipko Movement no serious questions were raised about the movement being based on gender conflict. There was no lack of recognition of then fact the issue of forests in the Garhwal and Kumaon Himalaya touches the women much more intensely than the men. It was not a question of planned organization of the women for the movement, rather it happened spontaneously and the men were out of the village so the women had to come forward and protect the trees. The presence of large number of women in the forest action at Reni, and the large scale participation of the village women have led to some analysts claiming Chipko to be a ‘women’s movement’. However, inspite of that, Shiva (1992) identified Chipko as a ‘women movement’ though no activist woman from the movement has made any such claim.

3. Has anyone in the Chipko movement actually hugged trees at the risk of her/his life and not for waiting photographers?

All the photographs of ‘Chipko Actions’ represent enactments. When the only reported incidence of embracing trees to protect them from felling occurred in Salet forests in the Garhwal Himalaya, and human life was at risk, there was no photographer around in the remote mountain forests.

Source : bandj99a.htm

The initial start of the Chipko Movement was with the conflicts over mountain forests between the economic interests of the mountain communities and the ecology of the plains. This fundamental basis gradually resulted from contract system of felling being stopped to the establishment of public sector Forest Department Corporation. The fellings were then onwards undertaken with the help of local village cooperatives.

Chipko though not in original form still continues in the form of the traditional custom of tree hugging besides taking part in more project oriented work including large-scale educational work with local governments. Women are still the active participants of the Chipko Movement because they are the ones’ who are mostly involved in agriculture and connect deforestation with environmental and society problems. Infact, they are the first to identify the environmental problems with deforestation and fought against commercial logging and development. They are the tough fighters in the protection of forests. As a women’s movement, Chipko Movement is still continuing to fight for proper forestry policies.

Environmental Harm, i.e.,harm to forests, wild life, etc, effects not only the private individual but the society as a whole. A conflict pertaining to environment goes beyond the individual and acquires the dominion of public law. There exists five legal remedies for individual citizens of India towards environmental harm such as constitutional remedies, civil litigation, criminal prosecution, citizen suit under environmental statutes and judicial review of administration.

Constitutional Remedies : The subject of forests was included in the State List in the seventh schedule of the Constitution. But during the emergency, the subject was transferred from the state list to the concurrent list through the 42nd amendment to the Constitution. After the transfer of forests from State list to Concurrent list, the Government of India promulgated the Forest (Conservation) Ordinance on 25th October, 1980 prohibiting the State Governments from allowing the use of forest lands for any other purpose without the approval of the Central Government. Such ordinance was later on passed as The Forest (Conservation) Act, 1980 duly amended in 1988 in which the state governments were prohibited to allocate in the form of lease or otherwise any forest lands or any portion thereof, to any private person or authority not owned, managed or controlled by government without the previous sanction of the Central Government.

India is the only country with constitutional provisions for environmental protection. These are incorporated vide Article 48A and Article 51(A)(g) in the Constitution of India by the Constitution (forty-second Amendment) Act, 1976. Article 48A is a directive principle of the State which states that the “State shall endeavor to protect and improve the environment and to safeguard the forests and wildlife of the country”. Article 51(A)(g) is a fundamental duty of a citizen where the citizen of India has a duty to “protect and improve the natural environment including forests, lakes, rivers and wild life and to have compassion for living creatures”. Infact, as per the Article 21 of the Constitution of India, right to clean the environment is a part of the right to life as examined by the Supreme Court in the Subhash Kumar vs. State of Bihar case. Accordingly, Right to life is a fundamental right under Article 21 which includes right to enjoyment of pollution free water and air for full enjoyment of life”. It further ruled that “if anything endangers or impairs that quality of life, in derogation of laws, a citizen has a right to have recourse to Article 32 of the Constitution for removing the pollution of water or air which may be detrimental to the quality of life. The courts rely on these articles for adjudicating many cases pertaining to environmental matters.

The 73rd amendment to the Constitution of India and the recommendations of the Bhuria Committee appointed by the Government and the Panchayat Raj (extension to the scheduled areas) Act of 1996, several states have made provisions for panchayat raj institutions in the scheduled areas giving them wide powers of control over the natural resources including land and forest produce though some states tried to curtail the rights of these panchayats like Maharashra Act omitted the apta, tendu leaf and bamboo from the list of minor forest produce.

Civil Remedies: Civil Remedies for environmental harm in the common law system are based on the principles of the Law of Torts. Civil remedies available are similar to the citizens of United Kingdom, United States of America and India. The different kinds of torts connected to environmental pollution are negligence, trespass, nuisance and the rule in Rylands vs. Fletcher case. The civil remedies may be either in the form of damages, injunctions or declarations.

Criminal Remedies: The deliberate acts of pollution are crimes as per Common Law. In ancient days only the pollution of rivers, streams, ponds and wells are visualized under the Criminal system. However, when specific statutes were enacted for the regulation of environmental deterioration, certain activities were alone said to be the criminal offences. The criminal remedies in India are, in addition to the state machinery for prosecution, an individual can institute proceedings against an offender who violates the penal provisions. But prosecutions for certain offences can be instituted only as per certain Statutes like in the Air (Prevention and Control of Pollution) Act, 1981, the Water (Prevention and Control of Pollution) Act, 1974 and the Environment (Protection) Act, 1986 the court can take the cognizance of the offences on a complaint by the Pollution Control Boards or its Authorized Officers.

Remedies under Environmental Statutes: In India almost all major environmental laws have citizen suit provisions for instituting criminal prosecution for the offences specified therein. The citizen suit is a recent innovation in the legislative field which enable a private citizen to initiate proceedings for violation of legal provisions and for compelling the authorities to enforce the statutory provisions properly.

Judicial Remedies for Administrative Action: Regulation of the environment is accomplished through the administrative agencies established by law where such agencies deeds and misdeeds are to be controlled. Judicial Remedies in the United Kingdom, United States of America and in India are aimed at judicial control of administrative actions. The courts intervene in the administrative actions of the executive if such actions are ultra vires, unreasonable, malafide, inconsistent with the rules of natural justice and suffering from procedural irregularities. The judicial control of administrative decisions becomes necessary to protect the citizens from usurpation or unbridled exercise of power. Judicial control is achieved through the mechanism of issuing writs such as certiorari, mandamus, prohibition and quo warranto as specified under Article 32 of the Constitution of India.

Class actions and representative actions are the special procedures which enables the class having the same interest to sue or to be sued. In the case of environmental harms, being the effected class have the same identical interests and since their grievances are common, class action or representative action is the most suitable form of litigation for redressing their grievances. In the Bhopal tragedy case, the Government of India filed a class action suit on behalf of all the victims as per the provisions of Bhopal Gas Leak Disaster (Processing of Claims) Act, 1985 by which the government assumed parens patriae jurisdiction.

Admittedly and beyond any shadow of doubt, the forests of India rich in the past which lost most of its richness due to inefficient and mismanagement. With the advent of Independence and being well versed with the importance of forests on ecology and society due to various environmental protection movements like Chipko Movement ‘The Indian National Forests Policy’ was formulated which highlighted that minimum of 33.3% of the total land should come under forests. Even prior to this policy, many Forest Acts, Policies, Amendments, Repealings during British rule came into existence in the years 1878, 1890, 1891, 1901, 1991, 1914, 1918 and 1920. However, the Indian National Policies so formulated from time to time after independence laid down a unique formation having uniform enactments like The Environment Protection Act, 1956, The Forest Conservation Act, 1980, The Wildlife Protection Act, 1972, etc, at all levels except at few stages where the people formulated their own Forest Acts and laws made thereunder, or related Acts thereto. The Wildlife Protection Act, 1972 was enacted being nearly 4.5% of the total land in the country is covered under protected areas which is classified into national parks, wildlife sanctuaries and protected areas. The Act administers these areas placing several restrictions on the residents of villages in these areas and attempts are made to relocate these villages outside the areas which are met with strong opposition from the residents and by facing violent conflicts in many areas. Further, the government placed severe restrictions on the hunting of animals included in the list of wildlife species, as also a number of economic activities, due to pressure from the World Bank and the environmental protection fund agencies, which resulted into shelving of development projects in these areas. Currently, the Wildlife Protection Act, 1972 undergone several amendments and became The Wildlife Protection Act, 2002. The Environment inclusive of forests, its wildlife, biosphere, eco-system, air, water and soil, through legislations and enactments has been fortified and made more stringent. Yet it is not upto its expected mark being there is brutal application of forests under the influential shadows like mushrooming of forest mafias, hunters, poachers, green fellers, etc.

The Environment been heartlessly disturbed from “Mountainous Himalayas” down below Gangetic Valley and Southern-tip (North-South), and Assam to Rajasthan (East-West) being the fresh and green mountainous regions are under rapid deforestation replacing them towards commercialization or money making. Also, the air pollution coupled with noise and river pollution are the man-made hazards which in one way or the other also became the growing peril to the environment. This scenario is ‘World-Wide’ with no exceptions. Though in present scenario, every country is enlightened with the importance of forests on environment and society and been put in constant pressure to formulate and implement various afforestation schemes on the fast track, yet the result is yet to be seen being the ecological imbalance is still a burning issue in the society.

“Environmental Protection’ is the call of hour not only in India but world-wide being each and every nation should rise from nap and give utmost importance and efforts to the possible afforestation and to prevent complete deforestation so that the impact of unforeseen serious negative climatic changes on the survival of living creatures can utmost be avoided.

The Conservation and regeneration of forests is primarily a social problem rather than a biological problem. In India as elsewhere, Visheswar Dutt Saklani’s afforestation project, in which oak trees were planted at suitable sites, was impressive evidence of this. The great work performed by Chipko activists was to call attention and to expose the long-running conflicts between local population and foresters. Today, the Chipko Movement no longer exists in its original, influential form but increasingly appears to be assuming an almost mythical status, perhaps destined to take its place among the many myths found in Himalayan culture. Yet it will undoubtedly remain as a symbol of non-violent action in the forest. As such, it has already had a further incarnation in the Amazonian region of Brazil.

However, the history of forest legislation in India and the difficulties faced by the tribal and other forest dwelling communities due to these legislations stresses the need for immediate and effective remedy to overcome such difficulties. It may be noted that the Environmentalism in India emerged from the failed promises of the nation state.

Six Deadly Pool Purchasing Mistakes and How to Avoid Them

The six deadly pool purchasing mistakes are frequently made as a result of simply not being informed and knowing what questions to ask. Avoiding these mistakes could save you thousands of dollars and hours of heartache and frustration.

So you want to buy a pool but don’t know where to start? Perhaps knowing the common mistakes people make when purchasing a pool will help you start off on the right foot. Everyday, people get “duped” into buying the wrong pool, the wrong way, with no recourse or protection. These same people wind up being dissatisfied and even angry because their expectations weren’t met.

Throughout my long career in the pool industry, I have met many people who have made serious mistakes when they purchased their pool. Every year it seems as though I hear the same stories over and over. As a result of talking with scores of pool owners and through my own years of experience in the industry, I have concluded that there are six common mistakes that people make when purchasing a pool.

The Solution to Avoiding the

Six Deadly Pool Purchasing Mistakes is. . .

Ask the right questions! It’s simple. If you ask the right questions, you’ll uncover 90 percent of the potential problems that most pool purchasers commonly face. There’s always that 10 percent chance that something will happen that you couldn’t have foreseen; but, for the most part, you’ll be able to avoid almost any surprise.

However, if you’re like most other pool purchasers, you know so little about pools or pool construction that you don’t even know what questions to ask. That is why I wrote this special report just for you. After reading this report, you will be one of those few pool purchasers who “know what they’re talking about.”

The first questions you need to ask yourself when thinking about buying a pool are:

1. Why do I want a pool?

2. What will my family and I use the pool for?

3. Who is going to maintain the pool?

Why are these questions so important? Before you can decide “what” type of pool you want, you need to understand “why” you want a pool. Is it for family recreation, entertaining guests, physical therapy, exercise, personal recreation or just to “keep up with the Jones’?”

Knowing the answer to these questions will help you avoid the first deadly pool purchasing mistake, which is. . .

Mistake #1:

Not Designing Your Pool for its Intended Purpose

You might have heard the phrase, “Form follows function.” To know what type of pool you want, you need to know what you’ll be using it for. The type of pool you’ll select should depend on what you’ll be using it for.

More often than not, people considering the purchase of a pool have a specific purpose in mind. It is important to write this down and have it ready when you start to talk to pool builders.

For instance, if you are going to use your pool mostly for family entertainment, then you will want to include safety features such as gating or fencing that will control access to the pool. If your primary use is for entertainment, then you may consider mood lighting features with special landscaping features, such as waterfall features in and around the pool. If you want to build a pool for physical therapy or exercise, you might include a longer shallow area for swimming or perhaps built in spa jets in the seat, pull up bars, or even a smaller pool with swim jets.

The Myth of the Large Pool

An interesting phenomenon frequently happens when the majority of first-time pool buyers desire a large pool with a deep end and a diving board. After about a year of pool use, new owners discover that the deep end rarely gets used and the diving board becomes more of a safety hazard. Most of the games that are pla

yed by the kids are done in the shallow end and that’s where the adults spend 95 percent of their time. Because they decided to build a large pool with a deep end, only 35 percent of the pool gets utilized, resulting in unnecessary expense and low usage. It’s also important to consult with your insurance agent regarding increased premiums with diving boards.

Fencing is always an important element of your pool, not only for child safety but to provide a certain level of privacy. You may consider a retaining wall if your yard is on a slope so that you can step down to the pool, providing you more privacy. Many pool builders will try to talk you into elevating the level of your pool if your yard has a slope. Simply because there’s less dirt to remove, builders can cut trucking expenses. This can leave you with an inground pool that has an above ground look.

You should also have an understanding or vision of what you want your entire backyard to look like, not just your pool. Your pool should compliment your existing backyard and integrate with your intended landscaping goals, both now and in the future.

Here are some other points to consider when designing your pool:

1. Access – Ensure there is easy access to your pool from your house, restroom or entertainment area. You might want to consider how patios, decks or walkways are positioned to provide a safe and simple entrance and exit between your home and your pool.

2. Lines and Cables – Before settling on a location, you need to ensure that there are no electrical or telephone wires, sewer or septic lines or buried pipes.

3. Drainage – Water needs to drain away from the pool to avoid standing water or dirt and mud getting into the pool. This is especially important if you’re in a location that has a history of flooding.

4. Add-Ons – If you plan to install a diving board, spa, slide or waterfall, make sure that you plan for adequate deck space for each add-on.

5. Sheds – A common method of protecting equipment is to build an equipment shed close to the pool.

6. Sun vs Shade – The sun can help to keep your pool water warm; however, placing your pool under trees can result in a lot of extra maintenance.

7. Covenants – Find out if there are any subdivision covenants regarding the construction of pools.

To obtain a building permit, it is generally required to get a survey or plot plan of your entire property. In fact, you should already have one from when you bought your home. The survey will help you to decide where to locate your pool and any other accessories.

Make sure you schedule an initial on-site consultation so that your pools primary functions and activities are reflected in the design. Furthermore, an on-site consultation should urge you to consider the overall vision of what you want your backyard.

Mistake #2

Choosing the Wrong Pool “Container”

There are three basic types of in-ground pools: concrete/gunite, fiberglass, and vinyl liner.

No matter what type of pool you choose, you will be required to perform a certain amount of maintenance. However, each type of pool provides its own maintenance challenges. It’s important to understand these challenges by pool type before you make your selection.

Concrete/Gunite Pools

Concrete and gunite (a type of reinforced concrete) are the most common in-ground pool types because they have been on the market longer than the new, more efficient types of pools.

Concrete and gunite are sprayed over a framework of steel rods and wire mesh, then coated with plaster to give the pool a smooth, printable surface. Today, concrete and gunite pools are most commonly used for commercial and public swimming pools.

The nice thing about concrete and gunite pools is that you can virtually build them in any shape or form that you wish. Unfortunately, it is the most expensive of the three types of pools and it takes a long time to build.

Furthermore, concrete and gunite is porous, therefore providing small areas for algae and bacteria to grow. In addition, it can easily crack and chip with the change of the temperature and weather conditions, providing even more areas for algae and bacteria to grow. This is why concrete and gunite pools require the most maintenance of the three types of pools, costing $100 or more a month to maintain. It is also rough on the kids feet, and because kids will stay in the pool for extended length’s of time makes this extremely damaging to the skin.

Concrete and gunite pools require periodic annual or semi annual pool draining for cleaning purposes. When the pool is drained, the cracks in the concrete and gunite need to be repaired and the pool siding acid-washed and perhaps re plastered, if necessary. Acid washing is necessary every one to three years, depending on water condition. Acid washing does remove a layer of plaster or mar cite. Usually, after the second acid wash you can expect to re plaster the pool.

Vinyl Liner Pools

Vinyl liner pools use a high-density vinyl lining, offering a cosmetic textured pool surface. The lining is “seamed” together throughout the sides of the pool. Polymer or steel walls are bolted and fastened together on concrete flooring. The vinyl liner is spread over the floor and paneled walls and connected to the top of the walls by a vinyl rib at the outside edge of the liner.

The upfront cost of vinyl lined pools can be inexpensive when compared with concrete and gunite pools and take much less time to install. However, the maintenance on vinyl lined pools is high because the liner can be easily scratched or cut, especially if there will be toys or hard objects in the pool (even mechanical pool cleaners!). To repair a vinyl lined pool, you’ll need to replace the entire lining, which can cost from $1,500 to $3,900 or more depending on the time of the season for replacement.

Also, algae and bacteria tend to nest in the porous texture of the fabric and seams of the vinyl, requiring high amounts of chlorine to keep the pool clean. It’s kind of like a shower curtain that is exposed to moisture and heat on a consistent basis.

Severe problems can arise when algae starts to grow under a vinyl liner because it can start to eat the liner from the underside and is very difficult to treat. You can expect to pay up to $100 or more a month to maintain a vinyl liner pool.

In addition, heating costs will generally be higher, especially on steel wall construction. The only thing between the ground temperature of 57 degrees and the pool water is steel and vinyl. A polymer or plastic wall does reduce the cost of heating somewhat; but, it also adds considerable cost to the construction of the pool ($1,500 to $2,500 in some cases).

Fiberglass Pools

Fiberglass pools are made out of a seamless one-piece, pre-formed fiberglass container that is set in the ground and can be installed in less than five days. The fiberglass itself has a smooth, non-porous gel coat surface.

Although fiberglass pools have a wide range of sizes and shapes, and can be moved if you choose, you are restricted to those sizes and shapes that are offered, unlike a concrete or gunite pool. You’ll rarely find a fiberglass pool over sixteen feet in width because the come from the factory ready to install in one piece.

Fiberglass pools are appealing because they require much less maintenance than either of the other pool types. Fiberglass will not rip, tear, crack, chip or leak, providing a longer-lasting surface. Therefore, monthly maintenance costs are minimal. The durability of fiberglass is especially important if you live in a cold weather climate, or unstable soil, in which surface materials contract and expand. This is why concrete and gunite pools crack and chip.

Because a fiberglass is non-porous, algae and bacteria cannot stick to the surface. This reduces the amount of chlorine necessary to keep the pool clean to about one-fourth of the amount that other pools use, which can add up to large cost savings over time.

Fiberglass pools never require draining for cleaning, which is a huge chore. In addition, to clean the fiberglass surface, all you need to do is vacuum the bottom of the pool, which takes only 10-15 minutes a week. At first you might think that concrete/gunite pools are the most stable; however, fiberglass pools can flex about two feet without sustaining any damage and can safely withstand more external pressure than concrete/gunite pools.

However, there are huge distinctions between different fiberglass pools. (They are not all created equal.) Vinyl Ester resin is a must! This material is a bonding agent that helps hold the pool together. Vinyl Ester also prevents cobalting, which is a black or purple stain that forms from the outside in. It is a chemical reaction within the fiberglass itself. The stain can usually be removed but will continue to resurface. Make sure you see it in writing that the pool has Vinyl Ester. If it’s not advertised in print, chances are it doesn’t have it.

It’s also important to have some sort of vapor barrier in the fiberglass. Even though the gel coat or finish is smooth and non-porous, the back of the pool is without a vapor barrier. Fiberglass is a cloth that will absorb moisture from the ground. Moisture or even ground water will leach through the fiberglass causing blistering on the gel coat that is not usually covered by warranty.

You also want to make certain the pool is constructed with hand laid fiberglass as opposed to chopped glass. Hand laid fiberglass is much stronger and is built with full sheets of fiberglass cloth. Chopped glass fiberglass is a pudding-like substance with shreds of fiberglass usually sprayed or rolled on. Fortunately, because fiberglass pools are pre-built, you can see the pool prior to installation. Check out the finish beforehand. If it doesn’t look good out of the ground it won’t look good in the ground. Remember, water magnifies any flaws.

The technology in this industry is changing and evolving almost monthly, with recent introductions like the infusion of Carbon Fiber which adds extreme strength, and some pretty nice looking colors, this makes this worth a closer look than in the past.

Mistake #3

Choosing the Wrong Developer

The worst mistake that a person buying a pool can do is choose the wrong developer to build the pool. There are many “fly-by-night” pool developers that use temporary workers to install pools,. Other developers employ installers (or subcontractors) that have virtually no experience with pool installation.

Pool developers consistently experience a high turnover with their staff so it’s a constant struggle to keep good, experienced people who have installed a lot of pools. There are also a lot of developers who will sell you a pool with no regard for how it will be integrated with your landscape and lifestyle.

Make sure the developer has a firm brick and mortar location and is not working out of his garage. Also, do not purchase a pool from the Internet. Take time to visit the location.

After narrowing it down to the top two or three builders, invest in the time to visit their location to look at their products and services. See how their staff treats you. (Remember, people who feel good about themselves produce good results).

This is the biggest investment of your life next to your home. Invest your time. Take the family on a fun day out to look at pools and builders. Stop for lunch. Slow down, take your time. Feel comfortable and investigate.

The following are several questions you can ask potential pool developers when you request a proposal or bid to build your pool.

1. Do you offer the type of pool container that I want (fiberglass, concrete/gunite, vinyl liner) and how much experience do you have with installing that type of pool?

Most pool builders specialize in one of the three types of pools. A builder that is an expert in installing concrete pools may not necessarily be an expert in installing fiberglass pools. Find out how many of the same type of pools the builder has installed. If you are having accessories such as a deck, spa or landscaping done with the same builder, make sure that they have done that type of work in the past with other clients.

2. What is the average experience of your installation staff or do you subcontract out the construction? Do you hire only licensed and bonded sub-contractors?

It isn’t uncommon to find a pool builder that uses subcontractors for the entire installation process. In this case, you need to consider the experience level of the subcontractors. A pool builder is only as good as the people doing the installation work. Preferably the builder will have his own staff, resulting in better quality control. However, if a subcontractor is used, make sure that they are licensed and bonded to protect you if things go wrong.

3. Are you certified by the National Spa and Pool Institute? What other trade organizations do you belong to?

The National Spa and Pool Institute (NSPI) is the association that supports the spa and pool industry. The NSPI has a “Certified Builder”course that teaches builders how to build high-quality pools using the latest techniques that meet specifications. Having the certification means that the builder has at least met some standard education requirements to do the job right and it shows the builder’s commitment to quality. This one question can weed out a fly-by-night builder from a reputable builder. If the builder belongs to the Better Business Bureau, a Chamber of Commerce, or even a Rotary Club, it demonstrates that the builder intends to be around for a long while.

4. Do you provide financing for the pool construction project?

Even if you have the money sitting in the bank or you plan to get it from a commercial lender, asking this question may result in some revealing information. If a builder provides financing, it means that they have been around long enough to build credit and a good reputation with the banks. It is advantageous to have options for financing the construction of your pool. Another benefit of financing your pool is that in-ground pool construction is considered a home improvement and the interest payment on your loan is tax deductible.

5. Can I speak with several of your past customers?

This is the killer question. The proof is in the pudding and if you can’t speak to a previous customer, it probably means that they don’t have one or that they are disgruntled. Run from a builder that can’t provide you with testimonials from prior satisfied customers.

The real test is talking to those customers yourself. Ask the builder if you can pick one or two from a list of 10 previous customers. This will ensure that you’ll be choosing a non-biased customer. Ask the customer, “I know that the builder does great work but all jobs have at least one or two things that didn’t go as planned. Can you tell me what were some things that didn’t meet your expectations?” This question will get the customer off the fence.

6. To what extent is the owner involved in the daily operations of the business?

If the owner of the business isn’t 100 percent involved in the business, it doesn’t mean that you write them off but you should find out how the business is being managed. Quality usually has a direct correlation to the level of involvement by the owner of the business.

7. Can the builder present a certificate of insurance to prove that they are fully insured?

Ask the builder about any liability and compensation insurance he may carry to protect you in the event of an accident during the construction of the pool. There’s nothing worse than getting into a situation in which things didn’t go as planned and not having recourse for receiving compensation because of damages. Every reputable builder should be fully insured. Period.

If you ask and don’t receive a copy of worker’s compensation and liability insurance, don’t use the builder. You may even go as far as to call the agent listed to verify that their insurance is in force. Finally, remember worker’s compensation protects people. Liability protects property. You need to have both.

Other things you might consider are the builder’s credit rating and you may want to check county records for lawsuits.

8. Does the builder offer in-home design services?

Many good builders will offer in-home design services that will not only save you money but also demonstrate the builder’s experience and expertise.

9. If there is damage to my yard or landscaping, will you repair it?

It is imperative that you set your expectations up front during the interview process with the builder, especially when it comes to damage. Many pool buyers are surprised when they see the amount of damage to their yard that takes place during a pool installation.

However, there is such a thing as excess damage due to negligence on the part of the builder. Make sure you address this right up front and that it gets into your contract. Some pool builders aren’t willing to take on the risk of paying for yard damage.

10. What are the electrical and plumbing requirements and who will perform them?

Your pool builder should know about existing electrical, plumbing, zoning, building and grading requirements. It’s important to test the knowledge of your builder. Even if you don’t know the answers yourself, you’ll have an idea whether they have a good grasp on the requirements.

By the way, never allow a pool builder to force you to take a permit out in your name. It should always be in the builder’s…

11. What type of maintenance training will I receive upon completion of the pool?

Upon completion of pool installation, your pool builder should provide you with training, including: equipment maintenance training; chemical and cleaning training; winterizing training; and safety training. These topics will be crucial to the longevity of your pool.

12. How long will the construction take and when can you start?

Even if a pool builder is good and you feel comfortable with their skills and ability, their schedule needs to sync with your schedule. A good pool builder will most likely be booked, so you may want to start the search process early in the season or reset your expectations as to when the pool can be installed.

Never choose a pool or a builder based strictly on schedule. Make your choice on the quality of both the product and the builder. A high-quality builder will never sacrifice quality for speed. Remember, if you are a first time pool buyer, another couple of months won’t hurt you. Stay focused on quality.

13. What is the cost and how much do you require as a deposit?

Ultimately, your pool needs to fit your budget. You should ask for a proposal only from builders that you feel comfortable with and meet your minimum requirements. Although it varies from builder to builder, 2 percent to 5 percent down is an acceptable amount to ask as a deposit. If a builder asks for an amount greater than 10 percent down, it’s time to end the interview. Also, make sure you examine the down payment schedule and make sure the builder explains it to you.

Good References are Important

Overall, asking this series of questions will help you get a feel for who may be the best choice to build your pool. Remember, good references are important because they are based on past experience rather than a right answer to an interview question. Call local building departments, call the state, and call the Better Business Bureau. A good builder’s reputation will precede them.

Mistake #4

Not Getting a Full Understanding of Your Pool Contract and Warranty

It is certainly a deadly mistake not getting a full understanding of your pool contract and warranty. As Ross Perot once said, “The devil is in the details.” Pool contracts and warranties can be deceptive if they are not read carefully and if you don’t ask enough questions.

Parts of a pool usually included in the warranty are:

1. Structural – Structural integrity of walls, reinforcements and concrete.

2. Equipment – Equipment such as filters, skimmers, pumps and heaters.

3. Plumbing – Materials and workmanship on electrical, gas, piping and pool plumbing.

Generally speaking, most pool buyers get surprised when something goes wrong because they didn’t take the time to understand the details of what is included in the warranty and more importantly, what is NOT included in the warranty. Try to make sure your pump, filter and heater are from the same manufacturer. That way you have one warranty that covers your main equipment. Plus, most pool companies will not stock repair parts from multiple manufacturers. Things like discoloration in fiberglass and vinyl liner pools are usually not covered because the color of the walls have a lot to do with how you’ve maintained the pool and the chemical balance of the pool water. Chipped concrete or gunite are not usually warranted because that’s the nature of concrete when exposed to the elements.

When purchasing a vinyl liner pool, you need to be cautious about what’s included in the warranty for the liner. Is it just the seams or is it the entire liner? Most vinyl liner pool builders stress the warranty on the seam, but the seam never goes bad. What frequently goes bad is the vinyl lining, not the structural walls or the seam.

Who’s Warranting What?

Understand who warranties what. For instance, who warranties the pump and filter? The manufacturer or the dealer? Who do you contact to report problems? Do they have a toll-free number? Who comes out to fix the problem? In some cases, each individual manufacturer will warranty each separate piece of equipment and will have different service providers fixing the problem. There’s rarely a one-stop solution for pool warranties and service.

Read the warranty carefully with the builder and ask questions. Ask what is not warranted and why. After you’ve seen a couple of warranties side by side, the questions will become much easier.

Mistake #5

Focusing on Upfront Cost Rather than Cost of Ownership

Because in-ground pools can cost up to $40,000 and more, most pool buyers are concerned about the upfront price and pay little attention to daily operational costs. Purchasing a pool that requires little maintenance will usually be the cheapest deal in the long run. Pools that don’t require a lot of chemicals, cleaning, resurfacing or replacement parts will cost less over the life of the pool.

Additional Costs

Additional costs of required basic equipment can surprise some pool buyers. Equipment such as filter systems, steps or ladders, and skimmers for surface cleaning are considered essential.

Many pool owners install heating equipment and pool-side decking of concrete or wood. Pool covers are often used to keep water clean and retain heat when the pool is not in use. If used properly, these covers can be a wise energy-saving investment.

Mistake #6

Falling for Slimy Sales Gimmicks

Once you have decided to build a swimming pool, there is a natural excitement and eagerness to have it installed as soon as possible. This is often the point at which unwary buyers can get into hot water because dishonest salespeople and builders will be quick to take advantage of the situation.

Keep in mind that the late spring and early summer months can bring these unscrupulous people into communities where home swimming pools are popular. Attractive advertisements can turn up, offering deals that seem too good to turn down. Here are some warning signs that signal “Buyer Beware!”

1. Salespeople who tell you an advertised pool they offer “on sale” is not worth having and then try to switch you to a more expensive model. This is called “Bait and Switch” and is a tactic that is often used in the retail world.

2. Salespeople who use the ploy of offering a reduced price on the basis your pool will be used as a model.

3. Salespeople who pressure you into signing a contract. Remember: no reputable builder and no authorized representative of a reputable builder will rush you into signing any agreement or contract at any time.

4. Never get talked into taking out the “Building Permit” yourself or in your own name. The contractor should do this. Always make sure that the contract clearly states that the pool builder is required to hire only licensed and bonded “subcontractors.”

5. If the pool builder will not do an on-site initial visit, be alerted to the possibility of a hard sale. Chances are, the builder does not understand or care to understand your requirements.

Conclusion

Purchasing a pool can be a scary experience, especially for those first timers who haven’t been through the process. There are a myriad of items to consider… pool type, maintenance, warranties, contracts, liability, plumbing, landscaping, electricity, drainage, restrictions, accessories, and so on. It’s no wonder many pool buyers make mistakes that end up costing them hundreds, even thousands, of dollars.

With the information in this special report, you will be able to avoid many of the most common mistakes people make when purchasing a pool. It will equip you with the ability and know-how to ask smart questions that will result in helping you find the right pool for you and your family.

20 Rainy Season Businesses You Can Start Now

Let’s take advantage of these seasonal needs and offer the appropriate business services. You will find below a list of 20 profitable rainy season business ideas.

  • Cold Weather Apparels and Accessories: Starting a cold-weather apparel store can be a great option for those looking for a seasonal business. You can buy products in large quantities and start selling to retail fashion shops and corporate offices. You can even hire sales canvassers and pay them on a commission basis.
  • Lawn care business: Contrary to popular beliefs, the rainy season is a great time to start a lawn care business. Lots of individuals and large companies seek for services of lawn care maintainers to help them take care and beautify their environment. You will need to advertise your services in local newspapers, or write an introductory letter to the ministry of environment either at local or state level. You can also write to property managers. Who says you can’t go out and knock on doors of commercial businesses and property managements? They have a long list of clients that will need the services of lawn care service providers. You can start with two or three staff.
  • Roadside snacks: In this rainy season, snacks like roasted corn, cooked corn and cooked groundnuts are in demand. Passersby, pedestrians and drivers alike would always want to buy hot snacks to heat up their body and quell their hunger. Your target market should be in densely populated areas of streets with big pot holes that could delay traffic. As drivers slow down, they notice you and buy your snacks. Herbs and Flower Farming/Gardening: Flowers survive better during the rainy season. Plants are the basis for all landscapes, homes, gardens and even for brightening offices. You will pay small amounts for packets of seeds and make way more when selling starter plants. The more space you have, the better you will be at it. If you have the space in your landscape and outdoor garden, you can create gardens where you will grow the plants and dry them out after. This will add much to your inventory and you can make lots of money selling dried flowers to retailers, wholesalers, and even flower shops.
  • Make Mosquito Nets: Mosquito nets are simple to make and easy to use. They eliminate the need for repeated use of dangerous chemicals. Mosquito nets can be institutional and attractive. By using pretty flowing fabric and a few household objects, it is possible to make a beautiful yet functional mosquito net. Things you will for construction of a mosquito net are; stud finger, 4-inch metal “O” ring, cup hook, 2-feet diameter embroidery hoop, 20 yards of tight weave chiffon fabric, 4 feet of stain cord or ribbon, hot melt glue and clear hot melt glue sticks.
  • Tea Café: This market is not likely to be saturated if you decide to start this business. What innovations do you need to do this business? Simply make your tea joint look neat and attractive. Guys will park their cars, jeeps; roll up their sleeves and squat for a cup of steaming tea. You can entertain them with music. Your major target will include bachelors and spinsters, and also from the married groups and workers in general. Most of these people leave their homes early enough for work without having breakfast. Make sure your shop is situated where there is high concentration of people. Also make sure your customers have varieties of beverages to choose from e.g. beverages like bournvita, Milo, ovaltine, top tea etc. Other add-on for your tea café can include bread, canned fish, sardine, noodles, soft drinks and water. As a starter you require fire heating gadgets, tables and chairs, cups, plates, spoons, knives, forks and so on. You may require a small accommodation or a table space in a busy area, which wont be difficult to get if you meet the right authorities. You just need to part with a few cash to get this space. As you start operation, set aside some specified amount that the government may require as levies. Never mind the levies because you can record over 40 clients per day especially when you start very early in the morning and evenings. If you are innovative, entrepreneurial and exceptional, you will discover that there is no limit to what you can earn.
  • Catch and Sell Snail Meat: Snail meat has been severally affirmed as a safe and nutritious delicacy. If you place a blanched piece of romaine lettuce, zucchini or cucumber into a small tank, in no time snails will gather around it. You have to be patient though, because it will take a while to catch a whole bunch of them. The best period to commence snail farming is the raining season. You can start with about 50 – 60 snails to have a good knowledge of how snail breeding works. Snails are sold in bunches of 20 pieces each and the price depends on the size. The bigger sizes are sold between N2, 500 and N3, 000 per bunch. It is better to buy the big ones so you can expect to produce more after about 35 days on location. As a starter, you can start with as low as N10, 000 in this business. You can sell your products to hotels, restaurants, individuals and market women. You can even export them if you have large quantities in stock.
  • Umbrella Stocks and Sales: Since there is no notable umbrella manufacturer in Nigeria, prospective investors are advised to buy in wholesale and start selling branded umbrellas to corporate organizations. Don’t forget companies will like choose the colors that match their company. Modern rain umbrellas are made with fabrics (commonly nylon) that can withstand a drenching rain and one that can dry quickly and fold easily. They are available in varieties of colors and designs. You can get it in large quantities for retail at Idumota in Lagos and the prices ranges from N150 to N250 depending on the size.
  • Tarpaulin Hire Business: Many people organizing outdoor parties are most likely to hire tarpaulin to shield them from the rain. You can make money by engaging in the tarpaulin hire business. If you don’t have enough money to buy a brand new one, you can lease it from sellers and hire out to those who need it, taking the commission as your gain.
  • Pest Control: A pest control home based business can provide you an healthy income. There are various types of pest controls such as insect or rodent control, or the business can specialize in providing all pest control services. There are also various methods now being used to control pests, such as chemical-based sprays and organic-based sprays. This will also have to be a consideration in terms of the types of methods your business will utilize. Overall, a pest control service can be very profitable business venture during the rainy season and can generate profits of N5million per year. You can write a proposal to big corporate organizations stressing the advantage of pest control and healthy living can have for them.
  • Yam planting and Sales: Turning yam into an exportable product is considered a remarkable achievement in Nigeria. Although the country is rated as the largest producer of yams in the world, it didn’t find the means to take advantage of this huge potential for export until the formal launch of the Nigerian Yam Export to U.K in July 2009. You can take advantage of the rainy season, which is best for yam planting and sales. You can buy yam in large quantities and sell to exporters, and you can also sell to local manufacturers who process yam to pounded yam and flour.
  • Maize Cultivation and Processing: Investors have the opportunity to capitalize on the current high demand for staple foods by investing in the cultivation and processing of maize and corn. Maize is commonly grown in the middle and southern part of the country where heavier rainfall permits two corn crop seasons per year. A well drained loamy soil can be used for maize plantation.
  • Gutter Cleaning: A lot of gutters are blocked during the rainy season preventing the free flow of water. You can start making money by offering the service of Cleaning Gutters. Don’t shy away from this business because it’s a money earner in the rainy season. You can employ two to three people to leverage on. You will need to assemble items such as large wooden spoon, a simple garden trowel, and a sturdy pair of garden gloves. You can find work with landlords or landlords associations. Some will prefer you clear it for them weekly while some will want their gutters to be cleared once or twice in a month. You can charge between N5, 000 to N20, 000 depending on the clients and the intensity of the work to be done.
  • Hire Water Pumping Machines: A lot of houses will get flooded during the rainy season. This will create a business opportunity for you to own a water pumping machine and hire out to these houses to clear the flooded area and pour the water to the gutters. Some water pumping machine owners charge as much as N5, 000 per day. During emergencies when there is no entrance to a whole street a water pumping machine owner can charge more. All you need to do is to identify such flooded areas, move in with your pumping machines and charge appropriately.
  • Sell Rain Coats: Modern raincoats are often constructed of breathable, waterproof fabrics such as gore-tex and coated nylons. These fabrics allow some air to pass through, thereby allowing the garment to “breathe” so that sweat vapor can escape. You can commission a tailor to sew in different sizes and designs to meet the demand of different customers; you can also buy in some retail stores and sell directly to individual and corporate organizations. Or you can recruit sales canvassers who can help you get it to the markets, especially when it rains.
  • Start a Car Wash Business: A lot of cars will get dirty in the rainy season because of splashes by mud. You are going to make cool money in the rainy season with this business. There is some equipment you need to start this business. Most importantly you need a pressure washer, if you want a proper washing to make your customer appreciate your service and always come back. The pressure washer brings out the water with pressure. It removes all the dirt and makes the cars to glitter. The pressure washer is also used to wash the car radiators, no matter the amount of dirt that blocks the vent of your radiator, the pressure washer removes all and opens up the vent again. The pressure washer consumes less water. The amount you can charge to wash cars and trucks will vary with location and to how dirty the car or truck is. Normal car wash costs N300, but for interior wash, it can cost up to N800. Washing of engines cost up to N1, 000 which is also the cost for normal washing of Jeep. The cost for washing a truck can be around N3, 000 and a very dirty trucked can be charged N5, 000. If the engine is extremely dirty, you will have to apply chemicals which are a mixture of diesel, detergent, kerosene, petrol and acid, which should be mixed very well. Sprinkle on the engine and leave for about five minutes. Now when you use a pressure washer to rinse, the engine would look as clean as new. You can get to major car parks, negotiate with car owners and get their cars washed before they get back to the car park
  • Repair Pot-holes: You can start a mini-road-construction business repairing pot holes. A lot of pot holes will continue to increase in size during the rainy season. Some products make potholes repair easier than others. Asphalt makes the process significantly easier. No special equipment is needed with asphalt. You can start making money with the local government area in your locality. You can even negotiate with the unit or National Union of Road Transport Workers (NURTW) in your area or discuss with the landlords association or the local government chairman. You can charge as much as N20, 000 to N100, 000 or more, depending on the intensity of the project.
  • Own a Warehouse: A lot of retailers have been keeping goods in shops before now but during the rainy season, most of them will be forced to take their goods to warehouses to protect their goods from unexpected rainfall. Prior to opening a warehouse business in your area, it is paramount to find out how many competitors you have. Gain knowledge of how existing firms have positioned themselves in the market place and then design your business in a way that sets you apart from others. You can charge daily, weekly or monthly. However, make sure you inform your retailers in your areas that don’t have a shop before now that you can provide them a secured place for their goods in your warehouse. They would be ready to pay for your services
  • Produce Shower Caps for Women: This business can be started with very low capital. Purchase some yards of plastic materials which are clear, opaque or semi-transparent or can have pretty designs on them. Measure the distance around the head where the shower cap is expected to end. Add one inch to this figure for overlapping purposes. This will be the shower cap circumference. Purchase elastic, less than one inch wide, and cut to the shower cap circumference. The elastic can be sewn on the outside or inside of the shower cap edge, or the elastic can be pinned down, sewn, and then one or two folds (or rolls) made, then sewn again to “case in” the elastic inside the edge of the plastic cap. You can sell for N50 or more depending on the quality of the nylon you are using.
  • Set Up an NGO for Climate Change Disaster and Relief Services: This type of NGO is going to be busy in the rainy season, providing supportive services for Nigerians who live in flood prone areas. The NGOs in this sector will be responsible for educating Nigerians in these areas on how to avoid flood disasters and also provide weather report and analysis so that they will prevent flood occurrences in their regions. Such an NGO will receive regular funds from foreign donors. You can make money from this by affiliating with already existing NGOs abroad. They have regular source of funding and they will be happy to have an affiliate agency here in Nigeria or Africa.
  • Make Mosquito Repellant Lotions: Earlier on we talked about Making Mosquito nets for sale. But you can also produce mosquito repellant lotions so repell mosquitoes which are in abundance in the rainy season. There a couple of different formulations you can make for your natural mosquito repellant. In general, what you are doing is diluting an essential oil that the mosquitoes find distasteful or which confuses them so they can’t bite you. The oil doesn’t mix with water, so you need to add them to other oils or to alcohol. It is important to use an oil or alcohol that is safe for your skin. You can sell in a small bottle after production for N100 to N300 depending on the size.
  • Produce Agro Products for Local and Foreign Consumption: Local products like cocoa, kola nut, banana, chili pepper, shea nut, okro, melon are products that you can start selling during this rainy season. All you need to do is to locate the exporters and start earning finders fee. If you have a small farmland, you can sell to retailers and start making money that exceeds your imagination.

The rainy season is an all year round event, so if you have the time and some money to invest in a business idea then check above the one that best describes your dream business or starting point. Discover the money making possibilities of each one and use them as your keys to success.

Spartacus Vengeance: Episode 4 – Empty Hands – Recap *Spoiler*

Spartacus: Vengeance forges ahead with an orgy of blood, sex and raw passion. Episode 4, Empty Hands, begins with Spartacus, and survivors from their raid on the mines, attempting to evade capture. They hide adjacent to the path a patrol of Roman soldiers are traveling on; their bodies hidden under leaves; Predator style. Just when it looks like their camouflage is going to do the trick, Naevia freaks out and takes off running. Right, because that’s a sound strategy that’ll surely deliver her to safety. A Roman solider readies himself to toss a spear through Naevia’s back, moving Spartacus to action. Spartacus tears the Roman solider a new one for his troubles. Another Roman soldier has given chase to Naevia and quickly catches up to her. He’s pissed at her for making him run. I’m sure he must have expected her to happily jump onto his sword. That being said, it makes a quite a bit more sense now why these soldiers are so easily hacked to pieces considering that they have the same level of fitness as a corpse. Mira literally leaps to Naevia’s aid; wrapping her legs around the waist of the Roman solider and stabbing him to death. Now I see why she’s become Spartacus’ main squeeze. Although they’re able to defeat the Roman soldiers, they don’t do so without suffering a loss of their own. A gladiator, whose name I forgot, is slain and I guess we’re supposed to feel bad.

Glaber’s father-in-law gives him yet another tongue lashing for not having his soldiers at the games and embarrassing his fellow Praetor, Varinius, to boot. I’m sure embarrassing Varinius was just icing on the cake for ole Glaber, icing that I’m most certain he thoroughly enjoyed. Rather than be a whipping post this time, Glaber stands up for himself and defends his actions; he argues that it was by the will of the Gods that he was able to locate Spartacus while Seppius has continued to come up completely empty handed. Albinius is somewhat placated and that’s about as good as it’s going to get for ole Glaber.

Ilithyia stumbles upon Seppia and Lucretia chit chatting about Seppia’s desire to marry Varinius. Ilithyia, of course, gets mad jelly. She doesn’t even have to say anything because her feelings are written all over her face. She can’t help but open her mouth though and she berates Seppia for having the audacity to think that she’s worthy of such a man as Varinius. After Seppia runs off crying or whatever, Ilithyia turns her aggression to Lucretia. She chides Lucretia, doubting her godly divinity and referring to her as Glaber’s favorite pet. I had thought that honor went to the goat from the previous episode but I stand corrected. Regardless, Lucretia couldn’t look less bothered instead, she embraces Ilithyia and proclaims that she only wishes to regain her trust. D’aww. And who wouldn’t trust Lucretia? Oh that’s right. Anyone who wishes to avoid certain death.

A handful of Glaber’s soldiers return from the mines and they’ve brought some goodies for Glaber. Glaber looks damn excited but his hopes are crushed when he learns that Spartacus is not among their captives; only Crixus and two other gladiators named… C’est la vie to Glaber’s Super Sweet Sixteen with honored guest Spartacus. Watching from the balcony are Ilythia and Lucretia who witness the captured gladiators be brought in. Ilythia continues to berate Lucretia, now mocking her about Crixus’s capture; Crixus got Lucretia preggo since her hubby, Baitius, could not. Ilythia then gives Lucretia the ultimate kick in the ovaries when she lets her know that her act is not fooling her and she suspects that it was Ashur who nursed her back to health. Not only that but she knows that it wasn’t divine powers which revealed that Naevia was in the mines, Lucretia knew because she was the one who sent her there. Ilythia then reminds Lucretia that they have unfinished business. I smell cat fight.

Having evaded the first of the Roman’s patrols and knowing that it would not be their last, Spartacus stands guard while the rest of the survivors sleep, not wanting to lose another life. Funny enough, just as Spartacus is explaining to Mira that he won’t sleep because he needs to be alert in case the Romans find them, they’re surprise attacked by the Romans. Way to go Spartacus. Might as well have enjoyed a nice cat nap. Naevia cries out as a Roman kills another of Spartacus’ men. Nasir catches a sword in the chest as he attempts to help Neavia, who had attempted to help him, I think?

Absent the late Quintus, The House of Batiatus is back in business. The celebration which Ilythia alluded to, honoring Varinius, is not unlike a cocktail party. That is, if you were attending a cocktail party where there was a raging orgy in the center of the room, serving as a piece of living art. Ilythia gives Varinius her come hither eyes as does Seppia towards Varinius to the jealous of her brother Seppius. Ew. Well, what can you say? When in Rome, right?

Glaber parades out Crixus, Onomenous and two other guys, whatever their names are. Glaber offers them to Varinius to say, “my bad” for not having his soldiers at his games. Glaber hands Varinius a sword so Varinius can do the dirty deed. Varinius is like, “Thanks, but no thanks, blood is notoriously difficult to get out of white robes.” Instead he suggests that it’d be much more entertaining to have them fight in his games; meeting their deaths upon the sands. Varinius one up’s Glaber yet again and all he can do is… absolutely. nothing. Quite honestly, I was going to be pretty pissed off if Onomenous and Crixus were simply going to be killed while bound and on their knees. If they’re to die at the very least they deserve a fighting chance.

It looks like being stabbed in the chest isn’t so fatal after all as Nasir has somehow survived. It doesn’t look like he’ll last much longer though because he’s bleeding out. One of the gladiators suggests that they leave him behind because his trail of blood will lead the Romans to them. And here I always believed that your own blood couldn’t kill you but, I stand corrected. One of the other gladiators, or maybe it was same one, I really don’t care to remember, they’re both “red shirts” anyway, suggests that they put Nasir out of his mystery. They don’t need Nasir’s blood drawing a map for the Romans. Spartacus shoots that idea down so the nameless gladiator takes things a step further and opens old wounds when he suggests that Spartacus kill Nasir just like he killed his bff, Varro. Not the smartest to say as Spartacus looks like he’s more than ready to add to his already swelling body count. But before he can add that guy’s head to his trophy case, Naevia chimes in and explains that Crixus has survived worse injuries and all they need to do is cauterize the wound. Spartacus sends the two naysayers off to rendezvous with Argon while he stays and plays doctor with Nasir. After those two skidaddle, Spartacus gives Nasir his frat brand which he happily accepts.

Seppius eyes Seppia flirting with Varinius and doesn’t take kindly to it at all. He enters the pissing match between Glaber and Varinius and makes it a three-way-dance. Seppius argues that it would be more fitting for the gladiators to die in the very house where their cousin, his and Seppia’s, Sextus did. Glaber, seeing an opening, chimes in, like, “Yeah! That’s right, let’s totally do that!” Ilythia goes to bat for Varinius, making it a fatal-four-way match, she reasons that it’d be a waste for them to die there instead, why not allow all Capua to see instead.

Varinius flexes his political prowess and suggests a compromise; he suggests that because Seppius lost his beloved cousin Sextus he should get to choose which one of the gladiators will die that day. Glaber, counters that Lucretia has suffered the most, having lost her home, nearly her life, and worst of all her husband and unborn child. So she wins on the tragedy scale and gets the number one draft pick. Varinius accepts Glaber’s suggestion and Glaber announces to all in attendance that Lucretia will pick who among them will be sacrificed for their vengeance and amusement. The obvious choice is Crixus, since he stabbed Lucretia and left her for dead. Lucretia instead chooses one of the nameless gladiators. She remarks to Crixus that she did not let him live as a show of mercy but because she wants to savor his death. Ironically, death in the arena would have been a lot more humane that what happens to the gladiator that Lucretia selected.

When Glaber presented Varinius with the opportunity to kill the captured Gladiators, I naively assumed they’d be pitted against an overwhelming amount of Roman soldiers to be slaughtered or simply be executed. But luck was not on the side of the gladiator who was chosen to die in the House of Batiatus. Instead, he was brutally tortured; literally being cut to pieces for the amusement of those watching; Seppius cut out his tongue and Cossutius slices off his left pec.

While the gladiator is being sliced like deli meat, Illithyia’s father Albinius, exclaims that Varinius has only been in town for a handful of days and has already outshone Glaber. Illithyia decides that this is the perfect opportunity to let him to know that she intends to dissolve her marriage and elope with Varinius instead. Albinius shoots her down, explaining that she’s Glaber’s baby mama so divorce is a no-go.

Varinius hands Seppia a sword tells her that it’s her turn to take a stab at him. Seppius watches with jealously glowing in his eyes; no one touches his sister like that but him! Seppia coyly explains that she’s never held a sword before because her brother would not allow it. Glaber, ever the opportunist, decides to rub salt in Seppius’ wounds. He taunts Seppius for siding with Varinius against him and tells him to sleep easy knowing that Varinius wants to do all the dirty things to his sister Seppia that Seppius could only dream about. Seppia wilts under the pressure and is unable to do any harm to the gladiator. Illythia gladly takes the sword from Seppia’s hands and shows to Varinius that she’s not afraid to get her hands dirty, just ask Licinia. She quite literally puts the gladiator out of his misery, driving the sword through his stomach, and then hands the bloody sword back to Seppia like, “what now!?”. Seppia is washed with embarrassment while Varinius grins ear-to-ear; dully impressed with Illythia.

Having gotten his attention and successfully shoving Seppia from her path, Illythia makes her move on Varinius. She makes her proposal, arguing that their union would bring them tremendous wealth and power. He entertains her proposal while utilizing a tried and true negotiation tactic; let’s just say he lends her a hand. Varinius explains that he’s down for making her his bride but it’s up to her to get the wedding dissolved first. Until then she might want to clean up the mess that they made.

Illythia looks like she’s walking on sunshine (woh-oh) as she searches for her father, hoping that her second attempt to convince him to dissolve her marriage will be successful. Instead she finds a most unexpected sight; Lucretia in bed with her father. I’m sure it must have been horrific enough to walk in on her dad, but insult is only added to injury seeing him lie with Lucretia. I’m honestly surprised that Illythia didn’t throw herself off a cliff. A hard slap instead suffices once Illythia catches up to Lucretia afterwards. Illythia cradles Lucretia’s head and prepares to bash her brains in. Lucretia is able to stall her long enough to give her an explanation; she explains that she only did what she did so her father would agree to dissolve Illythia’s marriage. Lucretia is like, “For real? You’d do that for me? Let’s be bffs again!” Illythia accepts blame for ruining their friendship and they make amends with a nice soft kiss on the lips.

Back to Spartacus. As if morale weren’t low enough Spartacus and crew stumbleupon their fallen comrade, now hanging from the trees. They don’t even have to time to cut him down or do much of anything as the Romans ambush them. What’s his face is killed from behind by none other than the gift that keeps on giving, Ashur. At this point only Spartacus, Mira, Naevia, and a wounded Nasir remain. Spartacus makes me question why he even bothered to bring anyone else along as he absolutely destroys every Roman soldier in the area, all by himself. Ashur picks up the wounded Marcus and retreats to safety. Easily the smartest thing to do in the situation. 10 Roman soldiers against one Spartacus is hardly good odds for the Romans.

Ashur warns Marcus that they need to retreat and they’re no match for Spartacus. Marcus decides instead to call out to the remaining squads. Ashur tells him to shush. Marcus in turn tells Ashur that they’ll continue to fight until every drop of Roman blood is spilled. Ashur is like “Naw, I have a better idea” and he finishes Marcus off with a blade to the stomach, silencing him for good. What’s his name, who just got stabbed in the back, tells Spartacus to go on without him and then dies a few seconds later making the decision to leave him that much easier.

Empty Hands ends with Spartacus and Mira looking out at their destination as it appears hopeless out of reach; they’re still half a day away from reaching it. Spartacus tells Neavia to take care of Nasir and he’ll hold off the Romans for as long as he can. Mira tells Spartacus that she’s not leaving his side so the two of them square off awaiting what they expect to be certain death. They hear people coming, the Romans? No, they’re greeted by a welcome site, Argon and many of the rest of the gladiators.

"It’s Like Rubbing Honey Into Keira Knightley!" – How to Use Irresistible Metaphors to Sell More

Imagine if you could slip into bed with your customer, late at night when she’s in her pajamas, and whisper love-poems about your brand, without all those messy arrests and ensuing court cases… Imagine if your stories were so psychologically compelling that customers would use them to sell your proposal to themselves… And then brag about their purchase to others, using the words that you supplied.

Sometimes the tactile approach works, and getting them to hold the product can get the job done. But more often than we credit, it’s actually more persuasive to leave verbal grappling hooks in the memory. We need to speak in irresistible metaphors.

Irresistible metaphors are like little soldiers of the imagination, fighting to plant your flag in their brain-space, going to war with barriers-to-purchase by parachuting past objections and landing covertly behind enemy lines.

Chances are, at some point you’ve had a salesperson completely disarm you with nothing more than words. Be it a product pitch in a store, or a multi-million Rand bid for business that relied more upon language than PowerPoint slides; his metaphor was so juicy; her story so completely irresistible; that you simply had to make the purchase, just so that you could own that pithy little catch-phrase and repeat as your own.

How does it work?

Metaphors work their magic by:

Taking the prospect out of analytical thinking and into romance mode

Giving human meaning to a transaction, which might otherwise have been decided purely on mathematics

Causing your customers to enjoy your creativity, and hence, your company

Creating a dynamic in which your customers start replicating your words and selling you to others

Providing stories that are so entrancing that giving up the purchase would feel like missing out on something special. The alternative becomes un-storied and therefore empty of value.

Sometimes, a good metaphor can single-handedly clinch the deal. If it is compelling enough, the customer simply has to have it. So what makes this little device so persuasive?

The humble metaphor is often described as the highest form of communication. It cuts through the clutter of facts and figures and punches straight for the emotional gut by making a simple idea truly come alive. It also tends to stick in the memory because of its visual nature.

The undisputed master of the modern metaphor is Top Gear’s Jeremy Clarkson. Who else would think to describe the smooth ride of a supercar as being ‘… like rubbing honey into Kiera Knightley’? Or, in a more cynical moment, a Porsche as having ‘all the sex appeal of a camel with gingivitis’?

In a similar vein, Harley Davidson won awards for their tag line: ‘It’s like a juicy steak for your ears.’ Great metaphors can even become commercial empires. Think of the bestselling series of books, ‘Chicken Soup for the Soul.’

Do it yourself:

Let’s get down to the mechanics. How can you use metaphors in your pitches?

For starters, a metaphor is very simply the art of using one thing to symbolically represent another. That’s all. The comparison then imbues the original thing with a dramatic quality. For instance: This brand is like the Rolls Royce of pens, or The American economy is a punch-drunk boxer, willing to fight but reeling to stay on its feet.

For that reason, we need to start with the quality that you want to imbue upon your offering. What do you want your offering to be like? The stealth fighter of your industry? The James Bond of your client’s options? Thereafter, it’s a simple matter of painting the picture for your prospect, telling the story and allowing them to ‘own the dream.’

Let’s pretend we’re in real estate. An average pitch might simply list benefits:

The house gets sunshine in the morning

The kitchen tiles are imported from Italy and the oven is new

The office library has an intercom system

A spiral staircase connects the two floors

Re-stated using metaphors, these simple items become a treasure trove of compelling and picturesque language:

It’s like waking up in a beach-house every morning

It’s like having Nigella Lawson’s kitchen all to yourself

This isn’t an office. It’s the command center on the Star Ship Enterprise.

This section looks like an episode of Top Billing. You could just imagine Jeanie D swanning down the staircase as she introduces the next guest.

Well crafted metaphors are powerful sales tools. They are also tragically underutilized. We rarely think about adding them to our repertoire. And why not; they’re free after all? They require only the slightest effort of imagination. And if your competitors aren’t using them, their incorporation into your toolkit will give you a natural advantage. Why? Because all features and benefits being equal, the ‘romantic’ ‘meaningful’ option will generally win out. Metaphors give meaning to otherwise inanimate objects. They lend story to otherwise lifeless offerings.

Tell a quality story, and your customers will use it to convince themselves. They will repeat the compelling metaphors to their friends and family to justify the purchase and brag about its worth.

Become the only one in your industry using metaphors, and your pitch will be like a meteorite strike in the grey landscape of your customer’s’ imaginations. You will be like the only welcoming light in a deserted town, and hence, the only logical choice.

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