Killer Archives - GUJRAT INDIA

5 Trends to Get Killer Logo Design in 2018

In this increasingly noisy world, where every day a new brand or product launches every second of a day, what would it take to make people remember you as a business or as a brand? A stunning, creative and memorable logo design with impeccable marketing tactics. Logo Designs is all known for such hefty job when it comes to do it all. Therefore, keeping your branding strong, modern and based over latest trends will not only give your business a competitive edge but will also perform exceptionally to attract more customers to your door and help them to recognize you with to experience similar ambiance.

Keeping your logo design contemporary helps businesses in many ways. It projects impressions that help people to identify you as a well-run and relatable brand and not like the dated trademark that does not communicate effectively. To draw attention to brands, business or even towards an advertisement, graphics, creativity, skills and all above concepts together creates a buzz and help your business to achieve goals of marketing and branding. However, when it comes to opting for professional logo Design Company, customers usually forget about the trends and demanding pattern in the design market.

Remember, a quality logo design is not always about a high-quality graphics or hues. A creative concept for the logo is barely born easily, so the cost you pay to professionals is not only about acquiring a symbol that is unique or different than the previous ones. It should comprise all the element, however, opt for companies that offer affordable packages and provide optimal quality services to design a perfect logo that defines your company, utterly.

Therefore, this article is here to educate both designers and customers to stay updated with trends that are going to sneak peek throughout 2018.

Creative Typography

In design, concepts either can make your first impression amazing or just the opposite of it. Therefore, creative typography allows today’s ventures to begin with something that has never done or seen before. In typographic logos, a designers’ skill matters most, however, giving the soul to design is all that one must strive for. In typography, regardless of which mood you choose to play with, either serious or silly, it is one of the top adaptive styles drive to create engaging visuals to get attention. A quick example would FedEx without which we cannot complete the list of our examples. Mailchimp, Cutting Room, and NME logos are considered to speak how these giants indeed choose typographic logos to define their business identity.

Apart from all the benefits that come along with this popular medium for logo designing, creative typography gives large room to play around with concept to provide a personality to the logo. It helps designers to speak-up their creative minds and builds a unique logo that is futuristic and versatile. If you believe in artistic values, then considering typography for your business to get it done in with the latest design.

Colorful & Vivid Logos

Grabbing most attention with monotone can be difficult unless a brand is not proceeding with resilient marketing strategy namely Dior and, Nike. However, recent logo design news we received regarding Apple Inc. logo speak about how soon we are going to multi-color logos in this year. Moreover, many popular platforms such as Instagram and YouTube shifted to new designing while sticking to the same frame of work with color, i.e., using vivid and vibrant hues. These examples lead us to comprehend the scope of bright and colorful logo design in the upcoming trends in logo designs.

Geometric Shapes

Typography is not the only characteristic of logo design getting popularization simplification these days. The definite shapes used in logos have recently seen with an increased focus on minimal geometry shapes, or geometry fashioned with a less-is-more approach. When you look at some of the gains of this style like versatile branding, you obtain visibility and modern concepts and ideas-it certainly clarifies that we should be expecting more in 2018.

Metaphoric Logo Concepts

Metaphors amaze minds instantly; with the design, it turns the concept into more creative characters. However, since it has been in trends for last few year, we know metaphors are probably not something new to logo designs. Subsequently, these metaphors are now expected to illustrate greater depth with impactful creativity in designs. These extremely out-of-the-box concepts have leverage metaphoric logo trends back in 2018 to amuse minds with curiosity, thoughtful ideas and unique perspective of design for any name it is expected to mold.

Subtle Animations

Years back when animated came into being; its adaptability amused people. However, back in time lack of animation logo display centers companies preferred to scale with static ones. In this era, from Facebook to website, it is easier, more attention-grabbing and animated-friendly space we have to display some of the creative concepts. Thus, keeping subtle animation to logo design seems to amuse and inspire if the concepts and design collaborate with subtle animate bring more significant meaning to logo design.

The New GRE – GMAT Killer?

At one point in time, the Graduate Management Admissions Test (GMAT) was the de facto exam that students took to get into business school. But in 2006, the creators of the GMAT, the Graduate Management Admissions Council (GMAC), decided to sever ties with the Educational Testing Service (ETS), who up until that point had administered the exam. This move, which ended the non-compete clause that the GMAC held over the ETS, allowed the ETS to challenge the stranglehold that the GMAC had on business school testing.

Since 2006, the ETS has been campaigning schools to accept the GRE as an alternative to the GMAT. According to a press release by the ETS, “About 450 MBA programs worldwide now accept the GRE test, including 45 percent of the U.S. News & World Report’s top 100 U.S. programs and seven of the top 10 global MBA programs according to The Financial Times.” These schools include some of the top-ranked business schools in the world, such as Harvard, Stanford, Wharton at UPenn, Stern at NYU, and Sloan at MIT.

Additionally, the revised GRE, coming in August of this year, is in part meant to make the exam more attractive to business schools. The ETS website states, “ETS has revised the test to better reflect the kind of thinking you’ll do in graduate or business school and improve your test-taking experience. New types of questions now more closely align with the skills you need to succeed in today’s demanding graduate and business school programs.” Removing analogies and antonyms, for instance, shifts the focus away from memorization and towards analysis and understanding.

It’s no surprise that more and more schools are starting to accept the GRE. The ETS estimates that there are approximately 700 GRE testing centers in 160 countries around the world; contrast this with a 2010 GMAC press release, which estimates that there are 500 testing centers in 110 countries. Schools that decide to accept the GRE can expand their applicant pools by making it more convenient for international applicants applying to US business schools in this era of globalization. Additionally, the move to accept the GRE is beneficial to students as well. Those who are trying to decide between going to graduate school and going to business school don’t have to choose one over the other or worry about taking two tests (and paying two registration fees) — they can simply take the GRE and apply to both. Testmasters recommends that prospective students take both tests and submit the higher score.

With the upcoming release of the new GRE and the momentum that the ETS has built up over the past several years, we can expect to see more and more business schools accepting the GRE for admissions. Of course, the GMAC is not simply twiddling its thumbs as the ETS courts its primary market — the GMAT is scheduled for a major facelift in 2013 to give the exam more business-specific content.

But who knows? By then, it may be too late.

The 5 Killer Myths For Any Business

The era of Globalization is penetrating every nook and corner of the world. The warfront of today is the marketplace wherein people buy or sell products or services. Everybody wants to achieve the highest volume of customers and the largest market share. However, the same phenomenon is now making the ride rough for entrepreneurs across the world.

With my numerous interactions with entrepreneurs from South Asia, Europe and North Africa as an academic, researcher, trainer and consultant, I have been able to observe some deep rooted problems associated with failing businesses. Most times such failures are blamed on market, competition, and several other external characteristics. When I started researching about the same phenomenon in India in late 90s I found some interesting psychological barriers within entrepreneurs’ minds which I call ‘the 5 killer myths for any business’. Recently, in a similar study in the UK we found similar myths prevailing within the entrepreneurial community. Interesting enough, the Indian entrepreneurs were largely goods oriented manufacturing unit owners and the UK entrepreneurs were service oriented organizations. Here are those 5 myths as I have observed across the board:

1. The Product Growth Myth: The belief that as our product is doing well in the market regularly for some years, there will not be any problem for the coming years.

2. The No Alternative Myth: The substitute of our product has such features that the market will not accept.

3. The quality myth: The market accepts quality first and cheap products will not be accepted by the market.

4. The no change myth: The growth would continue even if we don’t change as the market has accepted the product.

5. The Friendly Environment Myth: The environmental factors will not affect us much.

Let’s look at them in little in-depth with some examples.

1. The Product Growth Myth: While working on an EU funded project I came across this industrial cluster called ‘Rajkot Diesel Engine Industry Cluster’. The cluster had observed phenomenal growth since 70s and it started losing out in early 90s due to Chinese and Korean competition in the market. However, it took the cluster 10 years to realise the same mistake and guess what, it is still struggling to catch up to earlier levels of growth. Will it ever get it back is the question and we all know the answer. When the entrepreneurs start getting complacent about innovation, we know the cycle of decay (or sure fire failure) is not far away.

2. The No Alternative Myth: In Egypt, in the period of Eid, children use Fanoos (lantern), made up of paper and it is attached with a stick. They go to the houses in neighbourhood and ask for sweets and stuff. This kind of celebration is also observed in other parts of world at different times such as Diwali times in India or for that matter the ‘trick or treat’ at Halloween. Well, till 2003-04 these Fanoos were made in Egypt only by local craftsman. However, as the Business with China grew a Chinese businessman saw the opportunity and did some changes to the concept of Fanoos. He used a small battery powered light instead of the candle and change the paper Fanoos to a plastic Fanoos. Result, as one can imagine, a durable, safe and easy to handle Fanoos which is far better than its earlier incarnation that was used for centuries. The local industry is nearly wiped out within 2 years time. If you think market will not accept your substitute, it is one of the best ways to fail.

3. The quality myth: This myth is so omnipresent that at times it is easy to overlook. Every entrepreneur I have met has talked to me about how their product is a great quality product and what great care they take in production processes. My only question to them is, does your customer really care about it? And every time the answer has been a big YES. Somehow I rarely get the same answer from their customers. If customers really cared for quality, why M&S in UK was struggling as a retailer while Tesco and ASDA were growing like never before. How come Primark (low end clothes retailer) is one of the most successful retailers in the UK? How come George (another low end clothes retailer) became the fastest selling apparel brand in the UK? Consumers don’t understand an entrepreneur’s obsession with quality. They want VALUE FOR MONEY. As Wal-Mart does that day-in and day-out it is now world’s largest company and bigger than all its competitors combined in the US. How could have one imagined this just 40 years ago when Sam Walton started in Bentonville, Arkansas. Remember, quality lies in customers’ minds and however good or bad you are is decided by them in their minds. In fact, discrepancies between company’s perceptions and customers would not be at all unusual. However, even if the company is working itself to the proverbial bone on the quality regime, if customers view it as cheap, then it is cheap – in their eyes and that matters the most.

4. The no change myth: This is another classic myth. I call it the bread-winner symbol. Once a product or service has become a bread-winner for more than two year, entrepreneurs become obsessed with it. Buddha said 2500 years ago ‘change is the only permanent constant’ and this statement is truer today than ever before. All the examples, I have quoted above fit in this area. Furthermore, while talking to some service firms in the Essex area of the UK, I asked the entrepreneurs when was the last time s/he or their employees had been to some kind of training to improve their skills. The answer was shocking. In 90% of the case it was never. In the other 10% of the cases it was more than a year. In today’s world, if we don’t update ourselves not even God can save us.

5. The Friendly Environment Myth: I have observed this myth mostly in developing countries like India, Egypt and such others where entrepreneurs are quite dependent on local, state and national government for subsidies and protection. As the waves of globalization has hit the shores across the world, there is very little the local, state or national governments can do to avoid the global competition and if entrepreneurs are not prepared for it, their fate is already known to us. This myth also is observed in other parts of the world very much through market phenomenon. It was in late 2005 or so I saw an interesting concept pet shop in Brighton, UK. All pink décor an it looked lovely from outside, however, the first questions which came in my mind after seeing that shop in the town centre that how long will it survive? The logic of the entrepreneur behind it was quite sound, as 7 out of 10 British pets get presents just in Christmas itself. However, within two years time the shop has been shifted for many environmental reasons as one would imagine. Another programme on BBC called Dragon’s Den really captures this phenomenon to the core.

Well, when considered these myths may seem a product of environment however the starting point may be different than what seems obvious. Most times when the environment is blamed for failure, it is actually the person behind the business who fails to observe such changes. My suggestion would be for every entrepreneur to take a ‘thinking vacation’ and observe as to is any of these myths is present in their minds or business? If so, the time to act is sooner rather than later.