When most people think of marketing, they think of traditional forms of marketing, such as radio and television commercials, newspaper and magazine advertising, and of course, the Internet, which is becoming one of the best ways to reach customers globally. But, it is still important to market locally too, and make sure that you are reaching out to both your clients and your employees. When you are keeping these people happy, you can be sure that your business is going to continue to be successful. Now, what you have to do is find fun ways to market your business so you can keep your customers and employees happy.
Forget the Key Chains… Use Custom Golf Balls Instead
For years, businesses have been giving away small items that have the company logos on them in hopes that they are going to help promote their businesses. Sure, people use key chains and pens, but both get lost, and pens eventually run out of ink and get thrown away, so really, even though they have promoted your business in the short term, they are not going to be remembered as great promotional items. What you need is to have something that people are going to like, use, and most importantly, remember. How about giving away promotional, custom golf balls? Better yet, why not use them as part of fun promotional events for your company?
Host a Golf Tournament
Golf is an extremely popular sport, and these days, it is no longer a sport that is reserved for the wealthy people who belong to country clubs. People from all walks of life, all over the world, enjoy playing golf. So, the next time you are planning any type of corporate event or a marketing event, why not have it in the form of a fun golf tournament? Make sure that everyone knows that the tournament is open to anyone who wants to play, and it is not a serious tournament, but something that is meant to be fun for everyone attending, young and old. This type of event is a great way to get employees and clients together on a social basis, and bring their families along, too. Of course, everyone is going to need golf balls, and what better way to continue with your marketing campaign than to provide them all with golf balls that have your company logo printed on them?
You may think that putting together an event such as this will take a lot of planning and work, but really, it can be done very easily, and you can have one company create all of the promotional items you need for the event, including golf balls and even apparel, such as tee shirts and hats for participants to wear during the tournament. If you work with the golf club, you can usually have them do a lot of the actual planning for you, and all you will have to worry about is inviting your employees and other guests, and paying for the greens and other services you will be using for the day. Usually, when you are hosting a large event such as this, you can get special rates for the day or even the weekend.
Other Ways to Promote With Golf Balls
You don’t have to host a golf tournament to use golf balls to promote your business. If you have employees or clients who play golf, promotional golf balls make excellent gifts or rewards. Another way to use golf balls for business promotion is to have them used at other events. For example, if there is going to be a major golf tournament in your area, you can work this into your marketing by supplying golf balls to the players that have your company logo imprinted on them. By having your company sponsor the event, you can have your golf balls used by the players, and your logo will be prominently displayed during the tournament.
Get Involved Yourself
It is so true that all work and no play make people very boring. If you are usually stuck behind a desk making business decisions all day long, it is time that you get out into the sunlight and enjoy a few rounds of golf yourself. Make sure that whenever you are playing that you are using your corporate golf balls. Others will see them, and of course, others will eventually pick up the balls you lose while playing, and see the corporate logo. This is a really excellent way to get noticed, and you really don’t even have to do any work. Just go out and have some fun on the links.
Promoting your business doesn’t have to be boring. In fact, there are all kinds of ways that you can make marketing fun, including using custom golf balls. Play yourself, become a corporate sponsor, give them to other golfers, and have fun getting the word out about your business.