Rich Archives - GUJRAT INDIA

Who Can Become the Rich?

I have a habit of not loving to read the book that is highly recommended and appreciated with comments such as “this book has a good content” or “many people have liked it”, especially the book of teaching life skills or getting rich. I simply think that millions of people have read it. However, among those who have read the book and become wealthy, no one acknowledges that this book itself has just taught him how to be a billionaire.

When I was 16-years-old, I wondered “Do the rich also come from the same circumstances as mine?”. Therefore, I often paid much attention to the biographies of famous names such as Andrew Carnegie – The King of Steel, Henry Ford – The King of Cars, John Davison Rockefeller – King of Standard Oil or President Theodore Roosevelt,… to compare the similarities between me and them.

My family has been living in a peaceful countryside. My parents did not have any reserve assets. At the age of 22, after graduating from a university, I applied for a job in a private company. Although I had much spare time, I had difficulty in money at that time. I used to wander and buy the books that made me feel curious. By chance, I read Think and Grow Rich by Napoleon Hill. Amazingly, this book itself created the most admirable turning point in my life.

Firstly, I was so amazed to know that my previous concept of “riches” was wrong. If I continued to keep this concept, it could decrease my motivation and spirit of striving. Certainly, I would never get close to success and toward “riches” because “Both poverty and riches are the offspring of thought” and “Success requires no explanations, failure permits no alibis”.

The second value is that I found out a true answer to the question “Is it possible or impossible to get rich from a low starting point?”. I realized that the difference between me and the rich was in thought.

Obviously, family condition is not a factor to make you wealthy. Anyone can become rich whoever you are, and wherever you are starting from. The only difference is, if there is a better family condition in combination with your own effort, you will be rich quicker.

Thanks to its motivation and detailed instructions, I began to change myself. Up to now, I have reached the goal to get a monthly income of 30 million dong before I’m 30; meanwhile, my friends have just earned 5 – 10 million dong per month.

That is also the reasons why I do not like to read the books that other people recommend, but I have decided to share with you about Think and Grow Rich. Instead of searching keywords “How to get rich quick”, let’s perform steps toward riches by formula of self-confidence and success: Think and Grow Rich

Rich and Varied Heritage

India is always remembered as a land of diverse cultures. The geographic position, climate and the extent of exposure to foreign cultures have totally influenced the traditions and culture of the different regions at different periods. The greatness of Indian culture has been in adopting the best from all the invaders and intermingling their customs and styles with the existing and this is visible in all aspects of culture.

Indian culture have always been attached to the great river systems, the watersheds of the Indus and Ganges, the Deccan plateau and South India.

Secular India is home to Hinduism, Islam, Christianity, Buddhism, Jainism, Sikhism and other innumerable religious traditions. Hinduism is the dominant religious faith followed by the majority of the population. Colorful traditional festivals are almost 400 that have been happening for centuries. Not a single day passes by without a festival in one region or the other. It is an occasion for men to put on a new traditional costumes and jewelery.

Traditional wears like the silk saris, cholis have fascinated many a traveler over the centuries. Men in villages are still more comfortable in traditional attire like kurtas, lungis, dhotis and pyjamas.

Indian literature, Indian poetry, Indian epic poetry Ramayana and Mahabharata, Painting, Sculpture, Architecture- everything is depicted and interpreted through religion and philosophy.

Well known classical styles of dancing on the Indian stage are Bharatanatyam, Kathakali, Odissi, Kathak, and Manipuri. Folk dances also contribute to the plethora of Indian dances. The common root of all classical dance forms can be traced to Natyasastra, ascribed to Sage Bharata who is believed to have lived between the 1st and 2nd Century AD

18 Indian languages with 1600 regional dialects are spoken and the linguistic lines are drawn by State boundaries Besides Hindi and English, the other popular languages are Assamese, Bengali, Gujarati, Kannada, Kashmiri, Konkani, Sanskrit, Sindhi, Tamil, Malayalam, Marathi, Punjabi, Oriya, Telugu and Urdu

Indian Cuisine skill lies in the subtle blending of a variety of spices to make various delicious recipes. These spices are used as home medicines too.

A typical North-Indian meal would consist of wheat. Rice is the staple diet in South Indian food. Coconut and oil are essential ingredients in all the meal. A meal is rounded off with betel leaf which holds an assortment of digestive part.

Women are the mirrors of culture of a society. Indian women are becoming increasingly visible and successful in the professional and public sphere. Whether it is Barkha Dutt, Arundhati Roy, Kiran Mazumdar Shaw, they have all heralded the arrival of Indian women professionals.

Latest outsourcing of technological agility, quality, flexibility, cost control, time-to-market and competitive advantage have made India well known in the business world.

India exports software to 95 countries around the world, outsource high quality brain-power 82% of the US companies ranked India as their first choice for software outsourcing.

The Only Way Left for the Little Guy to get Rich in the Restaurant Business

To make money in the restaurant business, restaurant owners have to have a competitive advantage. If hard work alone would do it, most restaurant owners would already be rich.

There are only two real and sustainable competitive advantages anyone can have in the restaurant business.

Restaurant owners can’t have the best chef or the best location or the best menu or the cheapest prices — at least, not for very long. Chef’s can get a better offer, road construction, building projects and population shifts turn great locations into so-so locations. Great recipes can be swiped and even improved upon. And of course, trying to have the lowest prices is not the way to go.

The only two real and lasting competitive advantages any restaurant owner can have are — Innovation and Marketing.

Ray Kroc knew the importance of innovation when he said, “McDonald’s can innovate faster than the competition can copy.

Peter Drucker (the greatest management author and guru of all times) said, “Innovation is the only lasting competitive advantage anyone can ever have in any business.”

e’s right — “Marketing” is just a sub-part of “Innovation.”

Applying unique marketing techniques is a major part of innovation because —

Marketing is the only thing that generates profit for a restaurant. Everything else is an expense.

Marketing (when done right) is the best investment any restaurant owner can ever make. In the stock market or in real estate someone may hope for a 5% or maybe even a 20% return on their investment. But in marketing, a $100 investment in promotion (ads, direct mail, press releases, etc.) could bring in $1,000 in profit and sometimes much more.

For example, changing only a few words in a headline can bring in two to 10 times more profit from the same ad. And the only cost to make the change would be the time it took the restaurant owner to learn how to write headlines. What kind of return on investment is that?

The average restaurant owner thinks his job is to “run his restaurant.” He doesn’t have time to market his restaurant — or even to learn how to market a restaurant. Maybe that’s why he’s average.

A restaurant owner can’t make $100,000 a year doing $10 and hour work. A restaurant owner’s job should be to market, innovate and promote his/her restaurant.

The restaurant marketing plan for many restaurants is based on whatever the latest ad salesperson was promoting. When it comes to marketing, many restaurant owners just copy what the big boys are doing. That could spell disaster for almost any independent restaurant.

Most restaurant owners work long hours, but it doesn’t take long hours to market, innovate and promote a restaurant.

Look at it this way. A restaurant owner who masters innovation and marketing could swap restaurants with any restaurant owner in town. Let him have the location, the menu, the chef and staff and a year from now the restaurant owner who knows how to market and innovate would have the most profitable restaurant.

Learn to stop chasing the so-called competitive advantages that are short-lived and non-sustainable. Concentrate on Innovation and Marketing and watch your restaurant profits skyrocket.

Jerry Minchey, editor

http://www.MarketingYourRestaurant.com

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