Tag: Mens

Maxim Magazine – Number One Selling Men’s Lifestyle Magazine

History of Maxim

Maxim magazine started its circulation barely two decades ago in 1995. An international monthly men’s magazine, MAXIM has its origins in the United Kingdom. Today considered the first and last word in men’s magazines, MAXIM is exalted in its ranks owing to the distinct, bare-all approach it takes while showcasing the biggest names in fashion, cinemas, music, sports and more. The MAXIM editions are available in Argentina, Canada, India, Indonesia, Israel, Belgium, Romania, Czech Republic, France, Germany, Bulgaria, Brazil, Greece, Italy, Korea, Mexico, Netherlands, Poland, Russia, Serbia, Philippines, Singapore, Spain, Thailand, Ukraine, and Portugal.

Felix Dennis was the brain behind the MAXIM in 1995; as he went on to introduce the publication to audiences in the US. By1997, the popularity of the magazine was soaring, as Dennis cleverly inserted appealing tags such as: sex, sports, beer, gadgets, clothes and fitness.

MAXIM magazine was then sold to Quadrangle Capital Partners LP in 2007 and is currently in the hands of a publishing giant called Alpha Media Group Inc., controlled by creditor Cerberus Capital Management LP.

The MAXIM Purpose

MAXIM has poised itself as the home of everything sexy, amusing, racy and fantabulous. It really is all you’ll ever need including super-sexy cover shoots of world-famous gorgeous models or celebrities together with their behind-the-scene videos. You’ll never turn down the hottest ladies on the planet!

MAXIM is the bridge between cutting edge and adventurous; racy and rollicking; smoldering and stupendous. It also lets you in on the other things you need to be aware of including news that matters, sports, TV, movies, music, video games, food, alcohol, crazy stunts, celebrities, gadgets, gear, sex, cars and so much more. You can always count on MAXIM for that teasing amount of danger and stupidity. From the finest drinks on the planet to the buzz in the entertainment industry MAXIM has it all mapped out.

Fun is serious business at MAXIM

They take their fun seriously at MAXIM, with the homepage bearing testimony to the craziness that makes the publication.

MAXIM boasts of an amazing archive of all of the best celebrity interviews with Hollywood A-listers, sporting superstars, legendary comedians, sexy starlets, and the strange yet wonderful people that give you advice on everything useful and surprisingly weird. A subscription to MAXIM gives you access to what most men want – humor, wit, sports, entertainment, gadgets, rides, and beautiful women.

Impact of MAXIM

The rising popularity of MAXIM saw several similarly themed titles springing up. Many men’s publications in the U.S. attempted to create their editorials to keep up with the growing trend.

MAXIM on digital

In 2005, MAXIM was launched across cellular carriers in twenty European and Asian countries. This was the start of the digital publishing era; MAXIM realized that, in UK, there was a future for the brand in the digital market. So, as the print magazine was losing its sheen, publishers launched the digitized version and gained a huge consumer base; extending this to every part of the world.

The shift in trend from print to digital is evident in the current market scenario. Many of the publishers are making the transition cautiously enabling them to benefit from increased revenue streams. A digital magazines offers storage of thousands of magazines in the cloud; instant access and easy reading on your mobile devices whenever and wherever you want.

You can gain access to your digital magazines on practically any mobile device of your choice: iPad, iPhone, Android, Windows 8 devices, other tablets, or on the web. Switch to the digital version of your favorite Maxim magazine and be an active part of the green revolution!H

Some Facts About Men’s Magazines

A men’s magazine can span a variety of different subjects and be really quite different from women’s magazines. Men’s magazines represent and talk about all things masculine. They are definitely very popular and widely read all over the world for their specialized subjects, varying information or subjects, interesting and captivating articles and pictures and ease of reading.

Magazines are a great way to get new reading material on a regular basis. The articles may be highly specialized and informative just like they may be entertaining and wacky. Articles that are just a few pages long are easy to read in one sitting and satisfying at the same time. This type of publication is usually also loaded with great imagery, unlike most books or novels and newspapers.

There are usually more images than in newspapers which make things much more interesting too look at. This provides the perfect place for articles that need to be illustrated or accompanied by photographs. Pictorials are right at home in these pages and the images look great.

With the advent of the internet, paper publications are hurting in their popularity numbers. The face of media today is in full state of transition and with information technology reaching us more and more, the relevance of dailies is getting questioned. On the other hand, monthly publications have a different type of offer and have to capitalize on that in order to survive. There is nothing quite like fine glossy paper, nice pictures and interesting reads.

The subjects when relating to men’s reading can be quite varied. Anything from sports, travel, health, exercise or hobbies can apply and are declined into varying degrees of specialization. Sports for example is a popular subject but could get more specific to which sport, which players or teams, where, what league. This type of publication is known to cater to very specific and precise interests and does a great job at it.

Magazines can target certain audiences according to interests but also according to geography. There exists a full scale of publications that address different sizes of communities and areas. These can be destined to schools, cities, territories or countries and finally, the entire world.

Another way for a magazine to identify its readership and its vocation is through trades and occupations. Often times, a magazine treats of specific subjects and brings news that isn’t necessarily urgent or pressing. For example, the medical professionals associations all have their own publications relevant to their industry and subjects regarding their work.

A magazine is usually financed by advertising on its pages. Depending on the issue or the publication, the proportion of advertising to text or relevant content can be quite high. The second source of financing is the price of the magazine itself; they are rarely free and there is a cover charge. In order to ensure its future, subscriptions are very important. Readers can subscribe to get issues delivered for a set period of time, hence guaranteeing a certain income for the future.

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