How Globalization Affects Countries’ Foreign Policy

In this short article I will discuss the multi-facet topic of globalization. I will touch on how the increase in trade, investment in foreign entities, and immigration has all lead to sturdier globalization. This increase in globalization leads to a lower tendency for political entities to throw their countries into war. This creates a more stable global economy, where countries are interdependent on each other for their goods and money.

The definition of Globalization, as defined by the Merriam-Webster Dictionary is; the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets. So basically, the three main entities that contribute to Globalization are the free flow of goods, money, and labor. This definition does a good job of identifying what Globalization is, but not of how it affects our global society.

Nowadays our global society is so used to the benefits of Globalization, so much so, that countries are now dependent on these benefits. Countries are dependent on their trade with other countries, they’re dependent on the labor they use from other countries, and they’re dependent on the ability to have cash inflows/outflows from/to foreign countries. Now ask yourself – how might this affect a countries foreign affairs policy? This interdependency will cause countries to steer away from conflict. Why is this? Because of countries that were interdependent on each other were to declare war on each other, what would happen to these aforementioned benefits? They would lose out on the free flow of goods, labor, and capital that they have become so used to – which in turn would hurt both participating countries. The only way for a modern country to achieve maximum growth is through these aspects of globalization.

Another aspect to look at is multinational intergovernmental organizations such as the World Bank, the United Nations, International Monetary Fund, and World Trade Organization. These organizations provide great benefit to almost every country that covers our planet. It provides sturdier economies, in terms of stable currency, and provides seamless flow of goods and capital. Countries don’t want to start wars because conflict would cause these organizations to struggle, not only for them but for all countries involved – especially if the warring countries are economic powerhouses such as the United States and Russia.

This brings me to my next point – when powerhouse countries involve themselves in trade with third world countries that have a smaller economy, these powerhouse countries affectively act as a “roof” for their partner country. This roof shelters trade, immigration, and investments, and offers protection in their partnering country. When the U.S. has its hands in the trade of goods with another company, they are going to do their best to make sure their partner country’s factories are free from threats such mafias, and any other illegal activity that could hinder the production of goods that the U.S. wishes to acquire. The U.S. acting as this roof, also protects their 3rd world partners from invasion as well, because if a country was to invade the U.S.’s trade partner, this would affect not only their economy negatively, but the U.S.’s as well. It also promotes immigration, because with the free flow of capital and goods, people will come too. The capital and goods will increase the opportunities available for immigrants to move and make it easier for them as well.

Another bonus to increased globalization is the increase of social awareness and the wellness of workers. Countries, when they have their hands in other countries due to trade, are pressured to have equal levels of work safety and regulations. This happens because the fairness of trade relies on the reliance that all involved parties have the same level of regulations, safety requirements, and environmental safety precautions in place. This will ensure that no country is at a disadvantage because of a lack of environmental consciousness or safety precautions for their workers. An example of this is the trade war the U.S. implemented on China for their lack of acceptable working conditions for their people.

As we can see from the above paragraphs, there are almost limitless reasons to be pro globalization and increase globalization in countries. Globalization affects the global stage by shifting individual countries’ mindset from a nationalistic territorial, towards a unilateral interdependent global society. This allows for a weaker focus on individual economies and rights a greater consciousness for world events and global development.

How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

Exit mobile version