Most businesses through the use of the internet have become global businesses. In a world where the distance from business to business has shrunk it is important to expand our thinking on marketing. Double-sided business cards are an inexpensive and effective marketing tool that allows you to offer pertinent business information in more than one language or to offer more information about a business by utilizing both sides of a standard business card.
You want your business cards to say something about you and to tell your prospect more than just a generic name. Make certain that your business has a descriptive and appealing business name that tells not only what you do but establishes a governing idea of who you are to whoever looks at your card.
When you think of the importance of double-sided business cards, imagine that they are small brochures that you will distribute to others. Make certain your business card includes your name, your business name, company logo, address, phone number and fax number, email address, site’s URL, and mission of your business in a single sentence. Make the most of the space you have by including as much copy (or descriptive writing) you can fit while maintaining an uncluttered design and appearance. Some inventive entrepreneurs hand out double-size double-sided business cards that are folded in half to be the same overall dimensions as a standard business card. On the outside of these custom business cards the information is fairly standard but the inside appears to be a promotional flyer clearly indicating products and services and the features of the same. These double-sided business cards may look like the standard business card, but they work like a high end advertising brochure.
If you are a global traveler or offer products and services in multiple parts of the world, you need a double-sided business card. While English is considered to be the preferred language of international business and scientific discussions, it is excellent business awareness to incorporate the language of foreign country that may not consider English its native tongue. If you do business in Japan, Russia, Taiwan, China, Mexico or other non-English native speaking countries, consider having bilingual double-sided business cards printed which give your contact details in English and the native language of the country with which you are doing business on the other.
Be sure to have the text reviewed by a foreign linguistics expert. You do not want to make the same faux pas, like the fictional Austin Powers, who confused “please eat some shitake mushrooms” for please eat some sheets! Finally, observe the formalities and protocols for business card exchanges from culture to culture. For example, in Japan, business cards are proffered using both hands, with a bow and should be accepted in similar form and manner. Please visit our site for more information on Double Sided Business Cards.