With mobile users increasing day by day, it is true that the enterprise mobile app market is expected to grow over $65 billion in the coming few years. It is no more news that there is an app for your business. An app helps you to support your business goals, drive engagement, support your e-store and also extend your services. Being a small or mid-sized company, you might often think that only large brands can have an app. But today, more and more SMEs are also leveraging the mobile app development platform simply because it helps to remain well connected with their customers and also create a successful brand. Introducing an app is vital for your business success and there are multiple reasons why your business now needs to build a mobile app.
Here we will discuss some top reasons why you need to develop a mobile app now:
It’s time to be visible to your customer at all time:
On an average, people spend more than two hours on his or her mobile device and making your business visible before your audience at the right time is what you need in a competitive market. Though only a handful of apps make up to the top among thousands of apps, it doesn’t change the fact that the user always has to scroll their device to look for the app they need. A well designed app icon will have an impact on your mind and since your mobile always remains in your pocket, users will carry your app all the time and can view it whenever needed.
You need to create the stickiness:
There is nothing better to increase the stickiness of your business with the customers than embedding your brand in their pocket. Since apps are always visible on the home screen of the user’s phone, customers are also more likely to interact with your business when they find an app at their fingertips. Building an app will also help you increase your customer loyalty and bring in repeat business.
Embrace the IoT age:
IoT is one of the primary drivers of digital transformation and mobile apps are creating news with IoT as well. Today, mobile apps for smart watches, glares and belts and etc. are taking the networking to a new level. With IoT, the virtual and the real world are merging and this technology is operated and used to its ultimate by smartphone users. IoT role in healthcare is also immense as it helps to transmit all the data into the app and thus in a smartphone.
Strengthening the brand image:
Without a mobile app, you might appear to be outdated from the latest trends. This will obviously have a great impact on the performance and also the future prospects of your business. For many users, having an app is an expectation since it helps to remain connected to them. Building a mobile app for your business helps in branding and also enhances the current capabilities and offers a more streamlined experience.
You need to appear as innovative and cutting edge:
There are very few things that say “innovative” louder than any mobile app. Building a mobile app shows that your business is ready to innovate rather than stick to the convention. There are many companies that develop mobile apps simply to generate the wow factors and nothing springs innovation better than adopting new technologies. With more technology growth, you will receive more questions from your users and it is obvious that big organizations believe that mobile apps drive competitive advantage.
The need to open up new revenue channels:
If in case your business is in need to open up new channels to generate revenues for your business, then developing a mobile app is the best option before you. The app will help you to target a new customer base using mobile devices who are willing to avail services even while travelling. Offering services to that specific segment of your audience will help you drive more traffic to your website and obviously generate more sales.