Textbook Book Review – An Introduction to Business

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Are you considering a career in business? Perhaps now is the time to get yourself ready, as the economy starts to recover and jobs start to come back to America. Are you considering getting an MBA, or a degree in business? Do you see yourself in the future as being a business manager of a business unit, or retail store? If so, perhaps you should learn more about how businesses operate, make their money, and manage their employees.

Of course it’s not all that simple, s there is a lot more to it than that. Nevertheless, it makes sense to get an early start, and perhaps consider some business courses as well. If you don’t have time to go to school right now there’s a very good book that I would like to recommend to you. It is a textbook, and it is available online. It is a book that I do own in my personal library for reference, even though I am a retired franchisor, and perhaps I could’ve written the book myself.

The reason I keep this book is because I believe it’s interesting to get the academic perspective on the topic, and to learn what our business schools, and community colleges are teaching future students who will attain business degrees, and then move into the workforce. The name of the book is;

“Intro to Business” Fourth Edition) by Steven A. Eggland, Les R. Dlabay, James L. Burrow, Robert A. Ristau, South Western Educational Textbook Publishers, Cincinnati, OH, (2000), 677 pages, ISBN: 0538-69146-8.

This book is broken into chapters or sections, which are referred to as units. Each unit and subsequent chapters goes into a different aspect of business, things that you need to know. For instance unit one talks about the economic environment, which is extremely important right now, as we exit the downturn in the business cycle to an inflationary period. Learn about business cycles, creating statistical modeling, and making proper economic decisions. Then there is a section or unit on business operations, and one on business and government regulations.

There are also units on international business, as well as small business management. Also you can learn about business credit and financing, as well as strategic investment strategies and risk management and return on investment. This is a very well-rounded book, easy-to-read, nicely formatted, and pre-highlighted to make your learning much easier. If you are looking for a starter book on the introduction to business – this is definitely a book that I would like to recommend to you, and like I said you can find it online.

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