Tag: Startups

5 Publicity Hacks For Startups To Grow Your Business Now

One common thread about startups is that most are pressed for time and money.

They know they need to establish their brand, but lack the major funding of most established businesses.

Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.

They understand the longer it takes to create name recognition the longer it will take them to build sales and profitability, but they aren’t sure how to get the process rolling.

Here are five publicity hacks for startups to quickly attract the attention of newspapers, radio and TV stations, and generate the needed publicity for immediate growth.

#1. Create a short summary highlighting what makes the business special and why it is different than other companies in the market space.

A startup should avoid the standard press release if possible.

The common mistake is to create the typical release and just send it everywhere hoping something will stick.

Instead, depending on the type and scope of the business, offer an exclusive story to the media with a lot of news “hooks”.

Point out interesting details and pitch the local business journal, daily newspaper, or a TV station announcing your company’s launch before it happens.

You can put together an interesting summary with an eye catching headline. Journalists like to break stories and are always watching for new businesses they can write or talk about.

Businesses can always issue and distribute a standard press release later after a major news outlet or two have broken the story.

#2. Develop a short, quirky video for social media.

Video, of course, is highly used in today’s highly digitized world.

A video can humanize the owners and team, and get people talking about it.

Many people would also rather watch something than read about it.

A video can help cover all the bases. It can depict some emotion and show aspects of the business print cannot deliver.

A company can also link to their video for added PR value when the business does send out its press release.

#3. Host a special event.

A special event can create excitement for the leadership, team and recruiting. The right type of event can also have a lot of media value.

Creating a special event is where creativity kicks in. You can do something a little off-the-wall such as creating the world’s biggest cheeseburger or selling 50 dresses in 50 hours to build revenue for a nonprofit or repairing a house for a needy homeowner if you are a painting company or construction firm.

You can do something related to computers if you are a tech firm.

Many ways exist to execute an event and accomplish your goals. Remember a business will need something visual if you wish to attract local TV stations.

#4. Tie-in a charity.

Community outreach can be a key part of a communications program. A new company can develop something at the outset that benefits a local charity and gains the attention of the media.

Editors and producers like companies that do something creative and give back to the community.

You can do some special things with nonprofits that involve bringing your pets to work or small children. The media loves dogs and kids.

#5. Publicize your press coverage on social media and your website

Your newsroom should be kept up-to-date and make sure you link to your stories on all your social channels.

Print, video and digital all play off each other with SEO benefits as well.

Keep in mind the more coverage you get, and the more media relationships you establish, the more credibility you will have for future stories.

Business Startups – Use of Technology in Business

Technology today is used in business everywhere, easily bringing the world and all of its knowledge to seekers as fast as the click of a mouse. Information can be simple acquired virtually trouble-free through the use of computers, televisions, mobile phones, fax machines, printers, digital cameras and other accessible devices. Over the years technology has become very user-friendly, simple Jane and average Joe can quickly learn how to manipulate modernized technology.

The use of computers can sustain a large paper load, its function and data base keeps track of every role in a company to include:

  • Meetings and Scheduling
  • Financing
  • Banking
  • Transaction
  • Translation
  • Stocks
  • Business Monitoring
  • Ordering
  • Spread sheets
  • Inventory Records
  • Communication
  • Promotion and Marketing
  • Networking and Relaying Information
  • Advertising
  • Collaborations
  • Calculation
  • Integration
  • Analysis
  • Business News
  • Research

Computers come equipped with the use of several management programs that can make business to-dos possible such as keeping a record of and calculating employee hours and salary. Computers possess large folders that catalogue dates and events with great capability of storing, sending, copying, collecting and saving detrimental Intel for your company. Computer software technology allows company owners and managers to oversee a broad range of strategic functions that directly influence business-related results.

Technological advances have simplified every task involved in business merging many resources to one location that satisfies the user. Replacing the typewriter, books, letters, envelopes, the post, the rolodex and address book. Instead of lengthy processes that cost time and money like mailing a letter, individuals can now receive immediate response via e-mail. Development, management and design are all functions pre-delivered in a business PC. Other benefits of using this convenient form of technology include:

  • Controlled and supervised access within your company for staff
  • Security clearance levels with password(s)
  • Increased productivity
  • Quick relay of information
  • Distribute(s) business initiative(s)
  • Capitalizes on secure investments
  • Assists in scheme development
  • Job tracking
  • Planning and logging

Technology gives owner/operators ample opportunity at their convenience to investigate the competition and ensure that they possess the products consumers’ desire. In comparison to decades ago, modernized technology is responsible for the enhanced improved performances a company has to offer its clientele.

  • Businesses run smoother.
  • Operate with maximum advantages.
  • Make better use of time and money.

The use of workplace technology has rapidly matured over the years. If the technology is sophisticated or more complex employers should offer training. If workplace technology is the main involvement of the company, employers should consider staff that is familiar with Microsoft Word, Excel, word processing, spreadsheets, the internet and e-mail. Also reflect on attaining an accounting software program suitable and easy to work with for the company. More innovations to consider include:

  1. The use of headsets, cell or cordless phones for mobility.
  2. Laptops and other mobile, removable technology for accessibility.
  3. Voice mail also for accessibility anywhere in the office or at home.
  4. The use of extensions.
  5. Separate phone lines for calls and fax for efficiency.
  6. Digital know how for marketing purposes.

Computers and technology enable businesses to function more effectively, run efficiently, respond to the public quickly, manage time, money, expenses, debt, credit, capital, investments etc. Companies experience password protected secured programming, expand operation(s), test pilot programs, prepare for company growth etc. It is now possible to keep and send records with the ability to reduce waist and reserve spending. 

Business Plan – A Key That Decides The Future Of Your Business Startups

A business plan is a written document describing the nature of the business and the market strategies planned to achieve some goals. A strategic plan is like a road map towards the success where you have to drive safely as one wrong turn can ruin everything. To avoid the future bumps, you need a support of an investor who can be at your back for keeping you up-to-date with the distinctive strategies. Spend enough time on planning well the accurate investment proportions. Always remember that your plan contains all the general guidelines regarding the form and the content.

When a business planner decide to write-up, he comes along with many thoughts and imaginations to hold the project accountable for the projections and proposals it contains. It is not only about impressing an investor for the investment purposes, but it is about making a revolutionary change in the society to provide many with the reason to accept it. It should have a life of its own so to make you out from the common prudence. The right amount of capital and creativity decides the growth of your career with the plan. Have some patience, determination, and ability to go accordingly.

Crucial Things To Consider While Plotting A Business Plan:-

  • Determine Your Objectives – Imagining profit is not the only thing that bounds you to plot a good plan. It takes a lot of other goals and objectives to cast a shadow of better future. Sustainability of the plans is also important thing to consider, so let your mind explore different avenues than the profit only. Try writing some descriptive essays about your business goals to define them better to the world.
  • How To Go With The Implementations – After you plot the complete plan, the real struggle starts with the implementation that is tricky enough to shake up your roots. Have patience and plan the course of implementations well so you will get the sure shot success in all the financial, management, and marketing aspects. Be focused on the sustainability instead of only flow of money. Intend to use your plan for attracting the talented employees.
  • Backup Plans – Not everything goes exactly as planned. You need to be prepared for facing the consequences and time checks in between. Plan the backups for the pitfalls and be ready to face what you can do to take corrective measures as to figure out things well. Access your potentials and decide what strategies will work up for your business and future better. Planning is a coherent process, which doesn’t end until you get the desired results and maximum rate of return for what you have put in.

Why Startups Should Schedule a Consultation for a Custom Software Solution

Software development solutions can kick start your new IT business and developing a perfect and customized solution can help you cut through the competition. But if things go wrong, then your startup may become another failure on the digital scrapheap with poor codes, wrong ideas and other development issues. Doing your homework before starting a project is very important as there are various things to consider that would make your business application functional and perfect.

Creating a customized solution is the first step that you should consider as not all businesses are same and neither are their requirements. India has various options available when it comes to developing a custom software application. When you ask for quotes from several companies, you are sure to get a wide range of budget variation for the same type of job. But before you start, a free consultation with the qualified professional is a must.

Since choosing a custom software development company is of course a big decision, it has a direct impact on the outcome of your finished product.

Here in this article, we will discuss with you what are the things that you should consult before finalizing the perfect partnership.

What is the initial step that you take before starting a project?

This question will help you to discover more about the customer software development company like what they would do initially to create a product that will address your specific needs. A good company will initially focus on your business requirements rather than the technology part. They will surely go for a meeting to understand the requirements.

How do you set your project timelines?

Before you start with a project, it is important to clear on timelines. During the consultation, you can come to know about the way the company calculates the time, which should be completely transparent. And in case of changes or delay, make sure the way they will calculate cost related to the proposed timeline.

What will be the software development model that the company would use?

All customer software development companies have their own management styles of developing their projects. Whether it is a waterfall or agile, it is very important that the model suits your company’s working style. Project managers usually prefer to use agile, since it helps the client to offer feedback throughout the entire project development and also helps to keep the cost down.

How many developers will be assigned to the project?

Understanding the size of the developer’s team who will work on your project will help you to assess the capabilities and the approximate time needed to complete the project. Though only a selected team should work on your project, but it is important to ensure that in case of any developer’s unavailability, your project does not get delayed. If the company doesn’t have ample resources to handle the demands, delays may be a great possibility.

What is the success of previous software development projects?

Any reliable custom software development company would have a portfolio that is full of their success stories. In order to check whether the company is fit for you, you can ask them to show the results that they provided before. Don’t hesitate to ask for any reference contacts for other customers. You can get in touch with them later on to get the exact feedback about the company.

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