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Do Not Buy "Cashflow Quadrant" Until You Read This!

Cashflow Quadrant, Robert Kyosaki

“Rich Dad’s guide to financial freedom” (Sometimes called Rich Dad, Poor Dad, Part II)

What is the book about?

Cashflow Quadrant aims to help you achieve financial freedom by explaining four different methods of income generation. It reveals why some people work less, earn more, and eventually pay less in taxes.

Who is this book written for?

If you enjoyed Rich Dad, Poor Dad, (by the same author,) this should be on your reading list. If you have already made the decision to invest in your financial future, but want to know more about the different options available to you, read this book!

Robert Kyosaki, a successful business owner, self-made millionaire and best-selling author of Rich Dad, Poor Dad, imparts the valuable knowledge his rich dad taught him about the four different types of people, which make up the world of business. He described them as the “Cashflow Quadrant.”

E= Employee, S = Self-Employed, B = Business Owner and I = Investor

Throughout Cashflow Quadrant, Kyosaki describes the many advantages and disadvantages of these fours types of income generation but demonstrates how the methods on the right side of the quadrant (Business owner and Investor) offer the best opportunities for financial freedom.

” As an employee, your earnings are taxed even before you get your paycheck. If an employee is paid $30,000 a year, by the time the government gets through with it, it’s down to $15,000….As a business owner, you can expense much of the earnings before the government gets it. If you own your own corporation, you make the rules…as long it conforms to the tax code.”

Through easy-to-understand instructions and straightforward diagrams Cashflow Quadrant teaches the seven steps needed to move from the left to the right side of the quadrant. The book explains that although financial freedom can be found on all four of the quadrants, the skills of a “B” or “I” will help you reach your goals more quickly

“The main reason why 90% of the population is working on the left side is simply because that is the side they learn about in school. They then leave school and are soon deeply in debt…”

I say:

After reading Rich Dad, Poor Dad, I immediately warmed to Robert Kyosaki’s writing style. I wanted to learn more about investing, so I sought out more of his books.

Cashflow Quadrant helps you to understand the different parts people play in the world of business.

Through this book, you can start to create your own path to financial freedom whilst identifying what changes you may need to make along the way.

You may notice a couple of references to Robert Kyosaki’s game “Cashflow 101 & 102”. I bought the electronic version of this game soon after reading Rich Dad, Poor Dad and I’m so pleased I did. It teaches you how to think and act like a rich person.

In my last game I owned 25 properties, 40 acres of land, a Pizza Franchise and made $1,000,000 on the stock market!

If you are a fan of Monopoly, you will love this game!

India Today – The Most Widely Read Weekly News Magazine in India!

India Today is the # 1 weekly news magazine in India. The magazine is published by Living Media India Limited, which has been a part of the India Today Group since 1975. The publication has its headquarters in New Delhi. The magazine’s Editor-in-Chief, Aroon Purie; has held this position since its inception in 1975. The magazine has a sister publication of the same name in Hindi. Apart from the two, it is also published in Telugu, Tamil, and Malayalam, which are regional languages of South India.

India Today upholds its brand name by covering news without dread or favor; the magazine offers content with great insights, thoroughness, accuracy, and an all-rounded view on several subjects, including: politics, economy, science, technology, lifestyle, arts, entertainment, travel, and health. Owing to their outstanding content, the magazine continues to be India’s most widely read publication for more than a decade.

The magazine dishes out the latest news on current affairs, politics, business, sports especially cricket, and cinema, from India and around the world. You can also catch up with the latest from Hollywood, Bollywood, regional film industries and TV channels in India. Incidentally, there is an India Today International edition to reach out to Indians across the world. The circulation has increased from 5000 copies in 1975 to 1.1 million copies today, boasting a readership of over 5.62 million – making it the largest selling magazine in Asia.

The magazine is a part of the India Today Group which includes 13 magazines, 3 radio stations, 4 TV channels, 1 newspaper, a classical music label (Music Today), book publishing and India’s only book club. The magazine shares a very special relationship with their subscribers: going beyond that of a publisher and reader. It is a relationship grounded on the common need to remain enlightened with an understanding of India.

It remains the undisputed leader in the news magazine category. Because of this belief, the world looks to India Today as something to judge Indian journalism by, in terms of integrity and ability to bring unbiased and fine distinctions from a region in the world that offers most diversity and perplexity. The magazine has become a household name by delivering news and influencing minds, it is also the flagship brand of India’s leading multidimensional media group. India Today formulates the most exploring questions in order to provide the clearest answers.

The readership of millions for the magazine was made possible largely with digital publishing. The reach of a digital magazine is worldwide as compared to the demographic constrictions of print. There are plenty of options in mobile devices and their operating systems, including: iOS, Android, Windows, and Symbian; you also have the option of the web and newsstand apps that are used to view, download and read magazines. With a click of a button, millions of readers can access magazines from different parts of the world, on smart devices through the internet. Most of the apps are free to download for the user; who only needs to pay for the subscriptions to the magazines they choose. Because of this publishers are also able to offer competent prices to the user.

So let’s do our part for nature by reducing the consumption of printed materials and turn to digital media. You get to store your India Today digital subscription in the cloud and read all copies of the e-magazine whenever and wherever you want: just because you can!

Why Do People Read Magazines?

Magazines are a great source of information and entertainment. People who are regular magazine readers tend to be the most informed about the world. The subject matter of magazines varies as much as the world around us. The choice is completely up to you: It could be health, education, fashion, movies, technology, science, business and the economy, sports, lifestyle, travel and tourism, or anything in between. Besides reading magazines at home, you’ll also find them in hotels, airplanes, offices, salons and just about any place with a waiting room.

Women tend to read magazines more frequently than men. They usually enjoy fashion, beauty, health, celebrity gossip and home-care magazines. Men, however, have their own favorite topics, including sports, technology and business. There are plenty of magazines to meet their interests, too. Regardless of your gender or your interests, there’s a magazine to fill your informational needs and appetite. Frequency of publication is usually weekly or monthly, though there are some bi-monthlies, quarterly and annual magazines.

?Who is likely to subscribe to magazines?

Many households count magazine subscriptions as a regular expense just like groceries and electricity. These families are able to stay well informed about the world and up to date on their favorite subjects. And all this information is delivered straight to their mailbox every week or every month.

Many offices also regularly subscribe to magazines, primarily for two reasons:

1. To keep employees aware of the latest development in the company’s industry.

2. To entertain guests while they wait for appointments.

Outside of homes and offices, you’ll find other organizations taking advantage of cheap magazine subscriptions. These include salons and doctor’s offices, where people have to wait for appointments. Magazines are perfect for this situation, as they give customers a chance to catch up with world events and other interests while they wait. A wide selection of magazines in a waiting room is considered to be very professional and courteous. all this information is delivered straight to their mailbox every week or every month.

Online subscription:

These days, you buy everything online. Cheap magazine subscriptions are no exception. By subscribing to a magazine online, you have instant access to great articles in the print edition as well as content published outside the regular publication cycle. Publishers are offering nearly all their magazines online, and you’ll often find them for less cost than a regular print subscription. Give it a try: Just type your favorite magazine’s name into your favorite search engine and pick the deal that works for you.

Why should I go for monthly subscription?

If you are fond of a particular magazine, you should buy a monthly subscription rather than purchasing each issue separately at a store. There are several reasons: First, a subscription will save you money. Most publishers offer substantial discounts for magazine subscriptions. Second, many offers include free gifts, such as a tote bag or an extra publication. Third, you don’t have to worry about your favorite magazine being unavailable when you drop by the newsstand. Each issue will be conveniently delivered to your mailbox every week or every month, depending on the frequency of publication.

There are also a number of magazines targeted specifically at children and their interests. By subscribing to one of these, you’ll be encouraging your child to read. He’ll also have something to look forward to every week or month. Your teenagers will also enjoy a subscription. There are a number of titles specifically geared to their interests, too.

Magazines provide a wealth of information, entertainment and peace of mind. A subscription is one of the least expensive ways to keep you and your family informed, entertained and happy. If you own a business, you owe it to your employees and customers to offer a range of magazines. The choice of subject is yours. Subscribe today!

Small Business Marketing – Rip and Read Marketing Techniques That Work

Keeping in touch with your existing customers and clients is a critically important part of your small business marketing system.

The cost of securing a new customer is much greater than the cost of getting an existing customer to use your services and products again. Some studies indicate it takes seven times more money to acquire a new customer than it does to sell an existing customer the same product or service.

It’s no wonder the lifetime value of a customer or client is calculated to be worth at least ten times the money you made the first time you did business with them.

What you need to do is find ways to make your business, your product, and/or your services applicable to your customers and clients again and again. Some businesses have “one-time-use” products. These are products that once purchased are not purchased again.

Finding ways to sell the same product or service again, requires some strategic thinking. I’m not suggesting planned obsolescence. Find ways to up-sell or cross-sell the same customer with variations of our main product or service. For example; if you sell an information product in the form of an audio tape series, then offer a video version of the same program.

It is matter of maintaining the customer relationship and then offering them more choices.

Here is a technique for maintaining clients and customers that I teach in our small business marketing bootcamp. We’ve used it for years in our business, and frankly didn’t think to share it in this article until one of our “Plutonium Level” subscription members told me his story.

It is called the “rip and read” technique. I read about 15 trade journals, magazines and newspapers each week. As I read, I look for articles and stories that may be of interest to my customers and prospects. When I see it I “rip” it out and send it to my client with a comment on a post-it note: “Saw this and thought it would be of interest to you. Best, Brian” That’s all there is to it. I probably send 20 or so a month. It keeps me in the front of my clients’ minds.

My business associates think I look like fool constantly “ripping” on planes, in airport lounges, and on trains, but once you see the benefits of doing so, you will start ripping too.

One of our “Plutonium Level Inner Circle Member” is a financial planner. I gave him this suggestion in one of our monthly one-on-one marketing coaching sessions and in less than one month he got results.

Here’s what he wrote me: “I cut an article out of the Star Ledger (our daily New jersey newspaper) and sent it to one of my clients. He called back and sent me a check for $40,000.00 (Deposited in his annuity).” One proven and tested system led to a big commission for him. All he did was use the tip.

How often do you contact your existing customers? Clients need contact at least 4 times per year. Try to keep in touch 8-12 times per year, depending upon the type of services you provide to a particular client.

Commit yourself to using this technique for three months and see what happens. Track your contacts and track the results. You will be sold on its value and I know you will continue to use it.

If you’re a small business owner that wants more profitable customers and fewer aggravating small-paying sales, then you need to maintain your VIP customer base. Pick your favorite VIP clients and court them like they were a king or a queen. “Rip and Read” for all your VIP clients.

Best Way to Find a Job – The Article You Must Read Before You Even Start Looking for a Job

Have you been spinning your wheels and looking for the best way to find a job that won’t drive you nuts?

Many people are in the same situation right now, spinning their wheels as well, looking for jobs that simply don’t seem to exist.

But there is a much better way to find a job that you need to know about…

The Best Way to Find a Job and Make Tons of Cashola

If you’ve been looking for a job with no luck then it’s a good chance that it’s time to change your strategy. It’s time for you to do something that will let you earn a nice income, while others are still out there fighting for the few jobs that are available.

The best way to find a job is to stop looking for one. What?!!

Here’s the thing. Getting a job might not be the best idea for you to get ahead in this world that we’re currently living in. I know that goes totally against conventional wisdom and what your friends and family might tell you, but the truth is that I think that you’re a little bit braver than they are.

I think that you’re likely a little bit more fed up than they are with having to barely get by and having to live on someone else’s terms. You’re ready for a way to earn substantial money and enjoy life simultaneously.

To do that you’ve got to step out of your job security comfort zone, and actually start your own business. But right now isn’t the time to start a conventional brick and mortar business both for your current situation and with the shape of the economy.

So instead of starting a business that will cost you a ton of money as an initial investment, and will cost a ton of money to run, you should start a home business.

The great thing is that the right kind of home business allows you to start a business with a minimum investment, yet allows you the potential for as great if not greater monthly and/or annual income as someone with a traditional brick and mortar business. This is especially true in the beginning when most regular businesses will lose money in the beginning, your earning will be profit.

Another huge difference is the fact that when you open a business you don’t get the type of training that you’ll get with some home businesses. When I say some, what I mean is that some will give you much more hand held training than others, and those people training you have it in their best interest for you to succeed. That type of business is in the network marketing industry, and is definitely the one that this author recommends most.

So now you know that the best way to find a job is not necessarily to look for one at all but instead to give yourself the best chance ever to get ahead in life.

A Must Read For Anyone Interested In Becoming An Entrepreneur

So why would anyone want to take on the hassles and risks associated with becoming an entrepreneur? Well, the 3 main reasons are…

Becoming Your Own Boss:

The lure of becoming your own boss is one of the primary reasons people become entrepreneurs. Rather than working for someone else, these individuals prefer to follow their ambition of starting their own firm. Overall, people decide to become their own boss for a variety of reasons based on personal circumstances. Some examples include being laid-off, or being frustrated with corporate structures or the lack thereof.

Realizing Ideas, Dreams, and Passion:

Another reason people start their own business venture is to pursue their own ideas, dreams, and passion. While many of us share similar desires, only a few people actively work on realizing their entrepreneurial goals. When asked, many entrepreneurs stated that they were somewhat forced to start their own business because their previous employers were resistant to ideas, change, and innovation. Rather than let their desires simmer, these individuals consistently focused and worked at bringing their ideas, dreams, and passion to fruition through entrepreneurship.

Financial Rewards:

Last, people become entrepreneurs to reap the financial rewards associated with those perceived opportunities. The reason that I say perceived is because most small businesses do fail. People must realize that the average entrepreneur doesn’t make more money compared to working at a traditional job, hence why many never take the plunge. While it’s not impossible, it’s very unlikely that you’ll reach a level like Larry Page and Sergey Brin (Google), or even Jerry Yang (Yahoo). To me, it’s never a good idea to make financial rewards the primary motive for becoming an entrepreneur. While financial incentives are important, it should not be the main reason for starting a business. Instead, entrepreneurs must posses these three characteristics, that if mastered, will help you become an extraordinary entrepreneur.

Passion:

The single most important characteristic shared by successful entrepreneurs is passion. These individuals have a tremendous amount of passion for their business and believe that their organization will positively influence our world. A prime example is Sergey Brin and Larry Page. Both individuals have more than enough money to survive for several lifetimes. But instead of retiring to a life of luxury, they’re still working on their passion – Google.

Honestly, you should not become an entrepreneur if you don’t have passion for your business. If you’re only partially committed to your business, you will not survive. In today’s competitive and dynamic business environment, entrepreneurs must be fully committed to working long hours to fight off competition while continually innovating on new products and services that’ll help the business grow and succeed. Without passion, you’ll succumb to the never-ending demands of your business and ultimately fail.

Focus & Tenacity:

To meet the never-ending demands of your business also requires focus and tenacity. Entrepreneurs must focus on delivering value to their customers by providing high-quality goods to improve their lives, thus creating a winning situation for all stakeholders. In addition, they must also have the tenacity to fight through setbacks and failures, especially since both are inevitable. Because most start-ups fail, entrepreneurs must always focus on the end goal and work tenaciously on achieving their mission and vision.

Execution Intelligence:

Above all else, every entrepreneur should strive towards execution intelligence – the ability to effectively execute business ideas and strategies as efficient as possible. This includes building a viable business model, raising capital, establishing clientele and partnerships, managing finances, leading and motivating employees, marketing, etc. Through execution intelligence, and by having an uncanny ability to translate innovative ideas into measurable actions and results, you will increase your odds of success as an entrepreneur. In the end, becoming an entrepreneur is hard work if you want to be successful. You must ensure that the items mentioned above are aligned with the necessary skills and resources needed to tap into legitimate business opportunities capable of providing adequate financial rewards for years to come.

Feel free to read my previous posts about entrepreneurship. Before you decide to venture down this road, I leave you with “10 Chinese Proverbs” to help you reflect on some of the requirements of entrepreneurship.

“To open a shop is easy, to keep it open is art.”

“In every crisis, there is opportunity.”

“Defeat isn’t bitter if you don’t swallow it.”

“Failing to plan is planning to fail.”

“If a thing’s worth doing, it’s worth doing well.”

“Cheap things are not good; good things are not cheap.”

“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”

“Learning is a treasure that will follow its owner everywhere.”

“Patience is a virtue.”

“Make happy those who are near, and those who are far will come.”