Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through […]
Tag: Promotion
Marketing Mix – Top 4 Promotion Mix Tactics
Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising […]
Internet Promotion – Advantages and Disadvantages
The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to […]