Star Power: The Difference Between Entertainment and Knowledge

This week I hired a publicist. This may not seem like all that uncommon of a thing to do, but for me it was profound. The truth is that my book, “Testimony,” is not doing as well as it could be. I have been told that I need more “Star Power.” Sure, I have a loyal following of people, like yourself, who read my articles, subscribe to my newsletter, or follow me on Facebook. Nevertheless, today that is not enough. Today, you have to have star power or celebrity status to really get your voice heard. Our culture tells us that it does not matter what you say, what really matters is who you are when you say it.

Don’t get me wrong: I am not bitter about this, really I’m not (truly). I am, however, in all honesty, frightened by it. We will form our opinions and take advice from anyone as long as they are celebrity. Reality TV stars become experts in social science, movie stars become equivalent to PhD’s in the field of environmental science, and cable newscasters and entertainers get to tell us what our political and economic beliefs should be. Meanwhile, there is a real voice of reason, expertise, and experience sitting on the sidelines saying “If only I were famous enough, my ideas could change the world.” Instead, we learn our history from Pawn Stars, our science from Myth Busters, business management from The Apprentice, and world news and politics from The Daily Show.

There are a lot of people out there smarter and even more educated than I am, but I believe in my message. I know that my writings come from a sincere heart and a love for truth and honesty. For this reason, I am willing to do whatever it takes to help my message be heard. I don’t claim to have all the answers; however, I also don’t claim to write or speak about anything that I don’t understand. I am the first to admit when I don’t know something and I am always eager to learn. But this is really not about me (I know that’s not the best thing to say for one trying to gain a little more star power). This is about a realization that I was hit with this week, a realization that truth is being ignored or replaced by… I don’t know what. I am frightened by the fact that sincerity and honesty is outweighed by celebrity egos who can’t admit where their expertise ends or begins. I am frightened by the fact that star power commentary holds more weight than real knowledge and understanding. Mostly, I am frightened for a future in which a world looks to entertainment for facts while questioning or ignoring real insight.

People used to buy books based on the content in them and even well-known authors could enjoy a life of anonymity, focused solely on providing well-thought-out, meaningful content that could empower and impassion their readers. This allowed authors the freedom to continually learn and grow and, in turn, their books helped others do the same. Today, authors are not allowed this freedom. Their time is spent gaining star power instead of knowledge. More books are being sold than ever before. Information is everywhere, but what of the content of the books? People choose known faces over expertise, passion, and even truth.

Just in case you did not catch it, the point is that we need to reevaluate how we ascertain quality, truth, and information. Mass media has transformed the way that people learn, grow, and experience life. This is an amazing thing, but we must learn to recognize the difference between entertainment and knowledge. This is not to say that gaining new insights can’t be entertaining, but there is a huge difference between knowledge presented in an entertaining way versus entertainment presented as knowledge. We must learn to recognize the difference and challenge ourselves to look deeper than the celebrity status or star power of those tasked with shaping our minds, thoughts, and opinions.

You just may be surprised to find that the unknown authors, bloggers, and instructors are the ones that can bring real value to the table. After all, they did not set out to be a celebrity; they simply have a story, knowledge, or information to share. The work holds no secondary agenda; they don’t write just to be heard, they write because they have something worth listening too.

Business Language – Building Your Business Knowledge

Image – It is important to take note of how the market views your services. Your image comprises the visibility of your business, your logo, the uniform of your employees, the signage on the road, your reputation on the market. Image is everything. I have seen small companies grown to large conglomerates all because they managed their image consistently and excellently. If there is anything that seeks to damage the image and outlook of the organization, there are people designated to repair and remove the impact of any such image dents. Your image speaks for you in your absence.

Impact – This refers to the positive effect your product, service or your company has made in the lives of others. The reason a company is to grow and make a positive impact on the lives of its stakeholders which includes the shareholders, customers and employers. Companies that spend on corporate social responsibility make so much impact even with the little they spend on the under privileged. After all, what is success if it does not touch one that has not access to success and also make them great.

Implementation – This is putting to action all that has been planned. In most situations, corporates emphasize planning and preparation and fail at the point of execution and actually doing the planned activities. Implementation is equally important. It requires a consistent follow through the suggested action plans. Most failure is not because there is no dream; it is at the point of putting all the dreams to action. When the rubber faces the road, when the pain comes in, when the unanticipated difficulties come, that is when quitting seems to be the only route to follow. However, those who decide to persevere and implement all that is carefully planned become successful. Start implementing what you plan and always finish implementing what you start.

Import – This is the movement of goods and services from one nation that has the resources into the nation that has need for the goods and services. In cases where it costs more to make the item within a country, most companies choose to bring in the items either as raw materials or finished products into their own countries. Every country has its own import regulations, duties, import levies and taxes for each category of goods. It is important to acquaint yourself with such laws as you may import substances or goods that are prohibited without your knowledge.

Incentive – this is an element that increases an employee to achieve more and increase in effort and delivery. Usually companies that provide production bonuses or other gratuities outside of salaries stand a better chance to retain employees and have consistency in production than places where no additional incentive is ever talked about or implemented. An incentive is not merely monetary but can be a gesture such as giving an employee time off, extra recognition of good performance etc. As leaders, you need to be creative about how to incentivize your employees. In countries where access to basic commodities is a problem, leaders choose to procure these items in others countries and make them available to employees thus adding the convenience employees need.

Income – This is money that is received on a consistent and regular basis either through salary payments or through interest accrued from investments made. In any situation, the endeavor is for the income to always outweigh the expenditure. Income should be budgeted. As a company you must be able to budget where all your income comes from or where the anticipated inflows are coming from. One way to guarantee regular income that is predictable is to go into sales and maintenance agreements which become a consistent form of income.

Incorporation – this is a process by which a company or organization is constituted as a as a legal corporation. In some countries, companies have Inc after their name which means Incorporated. A company is a legal entity which can be sued, it is a legal persona. It is therefore important to ensure that the organization sticks to the confines to the conditions of the incorporation or registration.

Independence – This is a state by which a company or business entity has capacity to stand on its own without the continual injection of capital by the shareholder. It is the dream and desire of every investor that at some point they get a return on what they have invested over time. When a company has enough funds to finance its orders, monthly expenditure and any such costs, it is independent and mature. There are varying durations that companies take to come to a place of freedom and independence. Some companies depend on the shareholder for many years. This can also refer to the state of a nation. When a nation is under colonial rule it is dependent. When the colonizer eventually leaves the nation then Independence is declared.

Industry – this is economic activity and structures that a focused on the processing of raw materials and manufacture of goods in factories and plants. The activities in the industries of any country determine the economic status of that nation. A nation will not be able to export or make goods for its own people if the conditions given to industry owners are not conducive for them to operate profitably. No economy can thrive based on goods and services imported from other nations. Only when a country or community begins to manufacture and sells its own goods do we see the standards of living improve. They can then trade their goods for cash which is in turn used to sustain the communities and families.

Information – This refers to your access or exposure to facts and knowledge (information). Sometimes this is learned through attending formal education or in other instances information is obtained through news sources like radio, newspapers etc. Your access to information determines how far you go in life. Information is what separates the informed and the ignorant. The ignorant will never realize that they lack information until someone who has the information shares it with them. A company or country must always endeavor to keep its people informed of what is going on in the country or company so that no one is caught by surprise. People fail to move in the same direction in situations where the direction is only known to a few individuals. Only when education, explanation and illustration are done will people buy-in.

Infrastructure – these are basic physical and organizational structures (such as roads, buildings, drainage, etc) necessary for the operation of a country or society or business enterprise. Companies invest in immovable assets because of the nature of their stability and consistency to maintain value. It is wisdom for any corporate or country to invest in infrastructure. That is legacy for generations to come. Descendants after your will still find the company warehouse standing and not need to build one from scratch. Invest in infrastructure as much as possible.

Innovation – This is also referred to as creativity which is the ability to create new ideas, products and services. There is no limit set as to which products a company can make. Sometimes innovative ideas are simply modifications or remodeling of existing ideas. Innovation helps organizations to stay on the cutting edge of development. We can both make a bicycle but because I am more innovative, I will add value and put other small gadgets on the bicycle I make, my innovation will make me stand heads and shoulders above my competition.

Intentionality – This is a deliberate and calculated move by leaders of a company to do something for the benefit of stake holders. The leaders have to have intentionality in dealing with employees. They have to be deliberate about salary increments, benefits, health care of the employee and general welfare. There are things a country needs to be intentional and deliberate about for the livelihoods of its people to be lifted. It must be something that is imposed upon the leaders but something the leaders are willing to do without any coercion or force being applied.

Interest – In business this can mean the money that you get charged for borrowing money. Usually it is a percentage per annum. It can also relate to the areas concern or areas of focus. One can say “I have business interests in that country”. The same person can say “the bank charged me interest on the loan I borrowed”. In the case of money charged on borrowings, my advice is that the company finance staff has to keep an eye on this figure as oversight can actually lead to bankruptcy. I have watched with great shock how a company seems to be doing well until the lender demands their money and repossessions of property start.

International – this is when a business or service exists across nations. There is a need for a business to uphold high standards whenever there are international transactions. Companies strive to get into international markets as they may outgrow their own market within the country of origin. International existence of a company is governed by the respective laws of the land on which the company is registered. With the existence of the internet, companies’ resources and services are available to a more global client base. Import and export is the main activity in international business.

Internet – this is also referred to as the World Wide Web (www). This is the connection of computers all over the world for the purpose of information and resource sharing. It becomes the electronic way of handling information, news etc. With the advent of this technology, we now have e-news, e-business, e-health, e-commerce, e-education etc the e- standing for electronic. Businesses have been revolutionized as they have become available to international markets through websites or web pages. This phenomenon has changed the way business is done between nations and communities. News is transmitted faster and cheaper to the intended audience in a more efficient manner. Solutions to common problems one faces are available on the internet. One just has to search for the information. With the right keywords you can get access to all the information resources you ever need.

Intranet – this is almost similar to internet above except the fact the reach is more restricted to internal customers. It enhances intra company communication. This becomes the company notice board.

Invention – this is linked to innovation above. It is when something is discovered for the first time e.g. Thomas Edison invented the light bulb, Henry Ford invented the motor vehicle. There is no limit as to what can be invented. There are new things being invented every so often. Some are quite significant while others are not so significant and worth mentioning. Inventions make the life of mankind on this earth more pleasurable, smoother, more efficient and effective. There are also some inventions made which go against humanity’s existence e.g. some weaponry and poisons etc.

Inventory – this is a complete list of items such as goods in stock or the contents of a building. It is important to always take stock of what items the company owns or what items the company has in stock in order to enable leadership to make a decision on ordering more items to replace those lost, damaged or non functional. The inventory is then summed up in dollars on a balance sheet to reflect the residual value of equipment and also value of goods in stock which can be converted into cash through sales.

Investment – this is when someone put away money into something that has a promise to bring the same money back with return on it. No one puts away money expecting no return or growth on the initial investment. You always invest or put money into something that promises a good return in the future. No return promised, no investment otherwise is merely charity work. Some investment vehicles are more profitable than others. In some cases, the investment portfolios that promise a bigger return have a bigger risk factor. High risk, high turnover.

Invoice – this is a list of goods or services provided by a company or individual. The invoice has an invoice number unique in the organization where originating it, who is supposed to pay, a breakdown of the actual items that have been sold, quantities, unit price, taxes (if any) and all other charges such as handling, shipping etc. The full amount due is also reflected with payment options and conditions also spelt out. This is a legal document which can be used in the courts to demand payment. No invoices should ever be verbal as people tend to become a problem when time to pay comes.

Entrepreneurship Knowledge Services

When an entrepreneur is starting a business he or she is faced with the requirement of several functions in which they might not be experts. They may know, for example, all there is to know about wholesale distribution but have no idea how to build a website.

Since most companies are started with very limited funds, many entrepreneurs are reluctant to set money aside to pay for consulting services to fill in their knowledge gaps. For example, many create a website from the many templates available. Some are even free.

Where the company website is concerned I feel that the use of existing templates is a false economy. The website functions as an online calling card and needs to put your best foot forward. For site visitors, seeing a format that they have seen before can reflect badly on you.

The amount of time required for the entrepreneur to become proficient enough to develop a quality website takes time away from tending to functions relating to product knowledge, operations and management. Contracting with a website development company could be the solution.

Websites, to be noticed, must go through the Search Engine Optimization (SEO) process. The purpose of SEO is to improve your website’s chances of ranking high in a search. The mechanism for doing this is complex and dynamic. This again is a very specialized function that is often beyond the capability of the business owner.

There are functions which may be grouped under the heading Entrepreneurship Knowledge Services that will present the company at its best. In addition to the website and SEO examples these can include Business Strategy Planning and Business Valuation Services.

Entrepreneurship Knowledge Services is a rich term covering what one needs to know to be a successful entrepreneur. There are other issues to be considered besides knowledge however. Do you have the right temperament? Do you have enough tolerance for risk? Can you acquire the funds to be a success?

My recent experience is that the cost of business services for the self-employed is going down. One of the reasons is the quality and economy of services from Indian consultants. My experience with two firms in India has been positive. This is simply my experience, and yours can be vastly different, but I got a substantial amount of website design for about $4,000 and SEO for about $2,000.

Your reaction may be that adding $6,000 to your startup expenses is prohibitive, but by farming this out the entrepreneur should find a quicker path to profitability.

Knowledge Protection – Don’t Treat Your Company’s Intellectual Property As Renewable Resources

An idea, by definition, exists primarily in one’s mind, where it remains somewhat secure, but not terribly useful so long as no one else knows. To produce (commercial) value from that idea it must be expressed, and therein, often lies the starting points for many potential problems and challenges for the originators – developers of that idea.

Fundamentally, protecting ownership rights to the products of one’s mind represents a contract of sorts between society, the government, and the individual(s) who created/developed the idea.

But, the risks (threats, vulnerabilities) to ideas (information assets) today, e.g., compromise, theft, misappropriation, infringement, counterfeiting, etc., are asymmetric, change rapidly, and, when they occur, can instantaneously:

. stifle momentum for further development and/or (economic)

commercialization of the idea

. undermine projected transactions, investments, strategic (business) plans, or

competitive positioning, and

. erode (evaporate) the ideas’ value and projected (future) use, profitability, or

anticipated competitive advantages.

In the pre-Internet era, when company’s experienced compromises/losses to their proprietary-sensitive information, and/or trade secrets, etc., a common strategy/practice was to try to contain (compartmentalize) the damages and/or extent of the loss, usually in a business continuity/contingency planning context. Today, however, while such strategies may be viable in limited circumstances, they seldom reflect the reality of the ‘nanosecond speed’ in which valuable information assets can be acquired and disseminated globally to an ever growing array of adversaries, e.g., infringers, competitors, counterfeiters, etc. And, once the asset has been successfully compromised, reliance on containment, in the conventional sense, is seldom a viable option.

Elevating (exacerbating) the probability that a company’s proprietary know how, etc., will be compromised is the widespread availability of ultra-sophisticated and predatorial data mining, scanning, and analysis (competitor intelligence) tools (software programs) which can quickly discern and extract substantive advantages embedded in a company’s information assets and ultimately distribute same to a growing labyrinth of skilled and highly organized information brokers and state and corporate sponsored economic-competitive adversaries globally. This makes a company’s proprietary information assets at risk (vulnerable) 24/7, and at increasingly earlier stages of (their) development and without regard for conventional IP protections.

Thus, while conventional intellectual property enforcement mechanisms (i.e., patents, trademarks, copyrights) remain a much nuanced and country centric requisite for conveying ownership and providing legal standing to address potential disputes and challenges, the reality is they, particularly patents, are reactive, that is, they require consistent self-policing and monitoring by the owner/holder to be even reasonably effective.

Equally important, the assumed deterrent effects of intellectual property (e.g., filing – issuance of a patent, for example, will actually inhibit others from stealing, infringing, counterfeiting, and/or misappropriating) are (a.) conceptually and practically oversold, and (b.) readily/easily outpaced, circumvented, and utterly disregarded by a growing global cadre of ‘legacy free’ players and well organized information brokers, infringers, and counterfeiters.

Legacy free players, as characterized by Thomas Friedman (The World Is Flat) are individuals – organizations (globally) who generally have, for a variety of reasons, little or no cultural – national legacy for respecting private (tangible) property rights, let alone intellectual property rights. Therefore, legacy free players, may well unabashedly engage in theft, misappropriation, and industrial (economic) espionage to acquire others’ ideas, IP, and proprietary know how to advance their position (economically, competitively) and without incurring the upfront (tremendous) costs associated with ‘idea development’ (R&D).

Arguably then, in today’s increasingly predatorial, aggressive, and ‘winner take all’ global business (transaction) environment, conventional forms of intellectual property are rapidly becoming less relevant, perhaps even obsolete, as (a.) the primary ‘tool’ to safeguard a company’s most valuable assets, (b.) ensure the rightful owner receives the economic – competitive advantage benefits from the hard earned and expensive know how they have developed, or (c.) ensure control, use, ownership, and value of their intangible assets and intellectual property that are in play – part of a transaction.

That is, in many transactions (in which a company’s IP and intangible assets are in play – part of a deal) one can assume today, all, or a significant portion of those assets’ value and functional-commercial life cycle will be significantly abbreviated, if not lost altogether (irretrievable).

Unfortunately, the new business reality is that conventional intellectual property enforcements produce little benefit to an organization, other than providing (legal) standing for dispute resolution and/or bringing litigation when challenges arise, which do with growing frequency and consistency. That is not to imply conventional IP protections should not be used. But, any assumption that the issuance of a patent, standing alone, will be sufficient to absolutely deter (inhibit) infringement, product piracy, misappropriation, or theft and allow the rightful owner/holder to sustain unencumbered, unchallenged control, use, value, and ownership rights for the 20 years, is neither a credible, viable, or prudent course of action.

Thus, it’s imperative today that company decision makers (holders, owners of IP and intangible assets, proprietary know how, trade secrets, etc.) practice consistent and effective stewardship, oversight, and management of those assets which includes (a.) monitoring their status, stability, fragility, and sustainability, so that (b.) ownership – IP rights, when necessary, can be aggressively pursued in a timely (real time) manner.

Even in light of the economic fact – business reality that 65+% of the value, sources of revenue, and future wealth creation (sustainability) for most company’s lie in – are directly linked to intangible assets and IP a significant percentage of company’s intangible assets go unrecognized and undervalued. This is especially true when a company’s know how (intellectual capital) has been literally embedded in its products, services, and processes over the course of many years, much like a ‘company culture’ that often goes unnoticed and under-appreciated insofar how it contributes to quality, consistency, and sustainability.

Ultimately, the probability (likelihood) that a company will experience a compromise, breach, or loss to their IP, intangibles, and/or proprietary competitive advantages and know how should not be characterized as merely representing another ‘risk of doing business’. Rather, in the current global business environment, its more closely resembling an inevitability, which, if dismissed or left unchecked by company decision makers, c-suites, boards, and D&O’s, can constitute not only a breach of fiduciary responsibility, but bring about significant and unrecoverable losses.

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