Give Your Electronics Business Online Hype With A Businesslike Site

Have you ever walked into an electronics showroom and wondered what is different between them and a normal retail clothing outlet? The showroom look all way polished, spacious and professional with the products arranged perfectly for the customers to look, try and test products. No doubt, like the physical storefronts, your online counterpart for the electronics business must represent a unique panorama of poshness, elegance, professionalism and colours that go with the electronics products. Keeping such specialities in mind, creating an eCommerce site isn’t that simple and here’s are some pertinent strategies or checklist for you to walk through and mark off as you complete creating your site. These will ensure that you online electronics shop is as worthy as any offline storefront and serves customers with the best of experience.

Choose a classy template/themes

Either you are using Magento, Shopify or Zencart, choose the theme or template for your web store wisely. Use a high-tech responsive theme like ITECH which is specially made for selling high-end technical stuff, from electronics to IT equipment. Get a theme that will charm customers with flat designs, sleek look, cleaner block and layout, and rich features.

Manage what buyers will first see

Whenever anyone comes to a website, they either have the option to look around for the products or leave it. If the navigation and your homepage interfaces are not appealing to the visitors, they immediately back out from the site. Electronics always indulge costly investments. So, shoppers do not just pick their product, but go to the site to know its authenticity. Thus, keep a double-check on these aspects.

  • Nicely designed logo
  • Promotional graphics on the homepage
  • Clear search area at the site
  • Latest products news blog
  • Quick links to choose recent purchases and trending products

Work on the overall Site look and management

Every Hi-tech eCommerce site needs consistent moderation and effective management so that no buyers face hassles while placing orders. Things that need to be double checked in the site every time you look into your site’s administration:

  • Keeping minimalist layout/design for super-simple navigation
  • Security certificates to make sure safe payment transactions
  • Incorporate separate categories for each product page with filtering options
  • Easy and fast checkout option placed clearly on each product page

Designing product pages in the best fitting way

Most of the times people search for the electronics on the search engines and the results let them land directly on a particular product page. This means there placing of detailed products information, apart from essential tools, media and buttons to push the buyers to purchase. For designing the product pages wisely and optimise them for SEO objectives.

  • Clear Add-to-Cart button & Call to Action
  • Related Product for up selling and cross-selling
  • Items information and specifications
  • Best colour customisation
  • Wish-list button

Apart from the above checklist, maintain sophistication in your electronics store with custom options like Live Chat area, 24*7 Customer Support, social sharing buttons, etc. That is all. Go with this checklist to create a great site for your electronics shop venture that can perfectly captivate shoppers as they are on the go.

US Lacrosse Vets Give Back to the Game – Help German Team at World Games

The U.S. lacrosse community is a close knit group. Just about everyone who has played or coached the game welcomes opportunities to stay involved with the sport by helping improve the level of competition and by encouraging young players to excel.

At this year’s World Lacrosse Championships in Great Britain, the German men’s team benefited significantly from several U.S. lacrosse veterans who have ancestral ties to that country. Their involvement helped the team achieve an exciting fifth place finish. They also spurred growth for the game throughout Europe and Asia, and helped instill lacrosse camaraderie among a new generation of players.

Team Germany was coached by Jack Kaley, who spent a considerable part of his life playing or coaching the game in New York. He played the game at Hofstra University from 1957 to 1960, and then coached at Long Island’s East Meadow High School for 18 years. Kaley spent 17 years, until 2009, at New York Institute of Technology, where he delivered four national championships and the best winning percentage among all Division I and II schools.

“At this stage of my life, I am the Von Steuben of America who is going to Germany,” said Kaley, referring to Baron Von Steuben, the military officer from the area of German rule known as Prussia who arrived in America to help win the Revolutionary War. “Instead of coming here to fight a war for independence, I went there to help train lacrosse players and raise the bar in international competition.”

Lacrosse in Germany still is in its infancy. This year’s team consisted of players aged 19 to 34. They competed against some of the best players in the world as part of the ever-expanding tournament that fielded 30 teams.

“Lacrosse is not only the fastest growing game in America,” said Kaley, “it is the fastest growing game in the world. This year, Hong Kong, Korea and Japan were new to the tournament.”

Long Island Supports German Lacrosse

All the support for the German team this year had ties to Hofstra. The assistant coach, Richie Donovan, was an assistant coach at Hofstra (1986-1995) and the only member of the group without German roots. Chris Bergersen played with Hofstra (1993-1996).

The key financial supporter was James Metzger, who earned All-America honors at Long Island’s Half Hollow Hills East High School, where he won the 1977 Ray Enners Award for Outstanding Lacrosse Player in Suffolk County.

Metzger went on to play at Hofstra during the 1979 and 1980 seasons. He was named to the 1980 Division I All-American lacrosse team following his sophomore year. During that season, Metzger established a school sophomore record of 4.9 points-per-game that still stands. That record also ranked as the second highest points-per-game average in Hofstra lacrosse history at the time, and it currently ranks as fourth best all time at Hofstra.

As the coaches volunteered their time, Metzger’s financial assistance eased budget worries. Metzger, along with the others, is all about giving back to the game. As a successful business owner of the independent insurance brokerage Whitmore Group in New York, James Metzger ‘s financial gifts recently completed the renovation of the Hofstra men’s lacrosse locker room and established a new lacrosse office suite for the program. He also funded a permanent exhibit that celebrates the history of Hofstra’s men’s and women’s lacrosse programs along with the school’s football program.

With a history of supporting the game he enjoyed in school, Metzger couldn’t deny Kaley’s request for assistance for the German team. Kaley told Metzger that his name already was popular throughout Germany and that it appeared in every town (“Metzger” means “butcher”). Upon hearing this, Metzger felt it was destined for him to help grow the game in the country where he could trace his paternal origins.

“Anyone who is involved in lacrosse as a youth or young adult is told that when they are finished playing the game they need to find a way to give back to the game,” said Kaley. “Some of us can do this with our time as coaches. Others may not have the time as they have found success as business owners, doctors, or in other professions. But they still can help the game grow through their generosity.”

Germans Successful on the Field

At the World Lacrosse Championships, the German team accepted the offer to move up in the seeding to play in the highly competitive top division. The opportunity arose when a more experienced team, the Iroquois Native American team from the U.S., encountered passport issues and never arrived in the U.K. The Germans grasped the offer to play against some of the world’s best teams – Canada, U.S., Japan, England and Australia – and they did very well. They finished in fifth place.

“This was an opportunity of a lifetime for the German players,” said Kaley. “Now, the German lacrosse family has experience competing at the highest level and they have started their preparation for the next tournament in 2014. Now that they have the experience, they will work hard to develop and train to become more physically and mentally prepared for future competition.

A big part of the German team’s current and future success is attributed to those who joined Kaley this year.

“Metzger, Bergersen and Donovan all gave back to the sport’s young players,” said Kaley, “and these young players, when they are successful in their chosen fields, will remember their contributions and will want to continue the tradition by helping the next generation of lacrosse players.”

Business Credit Cards: Give Your Business The Advantage It Needs

There are a lot of business owners who want to accelerate the growth of their business, but it’s usually dependent upon having a little bit more ready money. With this, they would be able to advertise more, replace old or buy new equipment, increase their inventory in order to sell more items, etc.

Some business owners take matters into their own hands by funding these expenses from their personal stash. However, using personal credit cards for business ventures is a risky-business since you assume total liability. If your company, God forbid, is ever sued or goes under, you risk losing your personal possessions and the good credit rating that took you years to build.

Now what if there was a way to free up some of that needed money you are currently using to support your business, by matching some of your expenses with items your business is already buying on a regular basis? Well, there is and it is in the form of business credit cards.

In other words, if you dish out $500 cash each week on realty supplies to make repairs on your properties, but now instead you make those same purchases using business credit cards for just one month, that would temporarily free up $2000 cash from your usual operating budget.

Of course, you are responsible to pay the balances on any business credit cards you receive, but that would be over a period of time giving you enough occasion to make a profit from the $2000 utilized on the business credit cards before the first payment is due. Are you seeing how having business credit is to your advantage? Let’s go a little further.

Business credit cards are a pretty darn quick way to get resources for short-term needs and at the same time they can increase your business’s purchasing power. But it has to be used economically and not to go all out on spending sprees just because it is available.

Other advantages include:

• Business owners with a limited credit file or credit history can apply without providing the stringent requirements of traditional banks.

• It is much easier to make purchases online and make cash withdrawals from these credit lines.

• Bookkeeping becomes simplified with the use of monthly statements and year-end statements to track expenses and pay taxes.

• Unlike installment loans, business credit cards offer discounts and rewards that can be used toward air travel and the like.

• Business credit builds credit. By paying on time and paying more than the monthly minimum fee, incentivizes lenders to increase credit limits and lower interest rates.

Like with all credit, business credit does have certain qualifications for approval:

• 720 credit score

• No bankruptcies

• No foreclosures

• No late payments in the past 24 months

• Possession of a credit card with a $5k limit.

Building a good strong business credit report allows you to stop relying on your personal credit to support your business endeavors. It also helps you to qualify for future financing your company may need from traditional lenders.

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