Are you one of the many people in network marketing who struggle to build your downline? You may have already tried the whole “tap into your warm market” thing, and have exhausted all the prospects on that list. If you have, you are probably wondering what you do next to try and build your downline.
While you probably could build your downline a little bit going the friends and family route, it is not the the best strategy. Not only that, but your friends and family list can only be so big and will eventually run out — and you want to have many more prospects than that available to you every single day if you want to build a massive downline.
So here are 6 easy steps you can follow to build your downline starting today. Follow these in order and you will have all the tools you need in place to see your downline start to grow:
1. Create And Use A Data Capture Page: Creating and using a data capture page is one of the best ways to generate leads (and to build your prospect list). Remember that what you offer people via your data capture page should address the problem to which they need an answer or the solution to what they need. When prospects find you via a data capture page, you are creating very targeted leads of people who are looking for a solution you can provide, right? Creating a constant stream of very targeted leads, and being able to gather them into your list, is the first very important step to building your downline.
2. Pick One Source Of Traffic: There are lots of ways (and good ways) to get traffic, including PPC, Facebook advertising, article marketing and press releases. The key when you’re working to build your downline, is to pick one source of traffic in the beginning. Start with that one form of traffic and master it before you branch out into other forms of traffic. Yes, eventually you will want to use multiple sources of traffic, but initially the best strategy is to focus and get really GOOD at one kind of traffic at a time.
3. Establish A Relationship And Your Expertise: Send out periodic emails to your list. It establishes a relationship with them. It also helps to position you as an expert in the eyes of your prospects (which is one of the most important and effective steps to building your downline). Send them great content and good information. Of course you can sprinkle in some pitching and promoting, but you want to be sure that you provide them good content. It is the establishment of trust through this relationship and through the positioning of you as the expert, that will skyrocket the lifetime value of each prospect.
4. Follow Up With Your Prospects: Take time and call your prospects. Have a one-on-one interaction with them. Also, send your prospects emails encouraging them to pick up the phone and call you. This is another way to grow your relationship and increase the trust factor between you and your prospects — and this trust factor will translate into a strong and profitable downline for you.
5. Host Periodic Webinars: Create and host periodic webinars. Don’t make these one giant sales pitch. On them, share a ton of cool content that educates your prospects and gives them relevant information on things about which they want to know more. Then, at the end, you can offer them YOUR solution to their problems and to what you want you know in your business (and your business opportunity).
6. Create A Roadmap: This step is key, because it magnifies the effect of all of the other steps above and will help you build your downline much, much faster. Once you’ve got the above five steps down cold, create a roadmap detailing exactly what you’ve done and how you’ve done it. Give that roadmap to each new person in your downline, so that they can expedite the process of building their own downlines. And they being able to build their downlines faster (and better) is good both for them and for you. This is truly leveraging at its finest!
If you are looking to build your downline, following these six simple steps will put you on the right path. Forget about bugging your friends, family and co-workers. Instead, put a system in place that will work 24/7 to generate great leads for you and will build you a strong and profitable downline.
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