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How to Create a Brand Professional That People Want to Get Behind

Have more than a blog and a social media account.

In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn’t automatically makes your site a brand. To have a real brand you have to comprehend what’s behind all the text you can write, it’s like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you’ll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.

When can you conclude you have a brand.

You may ask yourself, if I have my site logo, and it doesn’t is the brand, then what is it? Something is pretty obvious, a brand without a name is not a brand. When you register your company you give it a name right? That name will be your online site’s name at the same time. The big company Google, says, that brands are more successful at SEO nowadays, at the same time from the user’s perspective sites with brands can be seen as even more professional than sites with no brands defined. A good example for this: if you call your site “Sports World”, it will work much better than just calling it “Sports Articles”.

Visual language of your brand.

Something that is also very important in this concept is having “visual language” in your site. After your logo has been created, the next step is selecting the colors and also images that relate to your business brand and are the basis of your brand’s logo. At the moment you have all these elements, you have to combine them into everything else you develop to your site. For example if your logo has the colors black, brown and gray, then your website needs to use these colors, same for your social media accounts, it’s about expanding your visuals to everything that you create from now on for your business.

Your Mission Statement.

So, the work doesn’t end there. Now you need to be able to create what is called as “The Mission Statement”. This is the more important aspect of your brand. Some experts say this mission statement is what to need to be defined first. “The Mission Statement” is just a short paragraph that explains what is your business about. Basically what you do and the reason behind it. This includes the goal you have, the vision and also the commitment you put to make it works. After you define this, you’ll have a better vision of what your business is about and based on that you’ll get the inspiration you need to create the elements of your business, the logo and the name are a couple of them. At this point you made your business name and your logo stand for something, thus now people can stand behind you and your business.

Carrier Pigeons Helped Create the World’s Most Famous Banking Fortune

Whether in business, warfare or affairs of the heart knowledge, the more the better, is often the most crucial element in determining event outcomes. The ability to know what the competition for a business deal is strategizing is potentially game changing. A General upon learning details of a rivals battle plan gains immense advantages in plotting counter-strategy. Knowledge is often not quantifiable, but it is invaluable.

One of the most famous and consequential uses of real time knowledge occurred in Europe in 1815. Early in the 19th century information obtainable through communication channels about distant events was painstakingly slow to arrive. Roads were rough, unfinished, really little more than cart paths. There was no wire transmission or speedy organized courier services for delivering messages over vast distances. Word of the outcome of a battle, treaty or an important political affair could takes weeks or months to arrive where the result was most keenly anticipated.

The Battle of Waterloo is possibly the most famous military engagement in history. The battle site, the tiny, remote Belgian village of Waterloo, is synonymous today with one’s “final act”. Waterloo became Napoleon Bonaparte’s denouement. His inglorious defeat by the British forces, commanded by the Duke of Wellington, expedited his exile to the tiny island of Elba and the decline of France as a military power for almost a century.

Prussian, Austrian and Russian armies had allied to fight with the British against Napoleon. All of these great armies, moving across vast swaths of Europe terrain needed extensive provisioning, arming and logistic support to maintain troops as they girded for the great battle. This was an incredibly expensive enterprise. Massive funding was required to support the campaign.

The Rothschild banking family was already famous across most of Europe for providing a secure funding source for national governments. The Rothschild’s had established five branches of their enterprise. The largest, most important were based in Paris and London. The final Napoleonic war was largely funded by Nathan Rothschild of the family’s London branch. This house had provided large sums to both the British and the French. The Rothschild’s were famously indifferent to rulers and governments. Nathan Rothschild once famously remarked, “The man who controls the British money supply controls the British, and I control the British money supply”. His goal was to profit no matter whom was in power or won a war.

Nathan Rothschild knew that early knowledge of the winner at Waterloo, details of the battle, the severity of the loser’s defeat would be invaluable in financially manipulating markets to profit from the result. The family had invested heavily over the decades in field agents that forwarded tips and messages, fast packet ships and trained carrier pigeons to speedily deliver notes.

The arrival of the carrier pigeons in London with specific battle results from Waterloo provided Rothschild the information he needed to begin to plant rumors. Initially he spread the word that the British had lost. Investors began to adjust their bond and security positions in reaction to this negative news. Rothschild took opposite positions, and then, he strategically released the actual truthful news that Wellington had vanquished Napoleon. This enabled the family to profit on both sides of the trades. It is estimated that the Rothschild family extrapolated an increase in wealth of 20 times their pre-war capital.

The foresight to train a winged air force of carrier pigeons proved fortuitous and extremely profitable for the banking house of Rothschild. The edge they enjoyed in receiving real-time information, and spectacularly profiting from the knowledge, became legendary and only increased the perception that they were a family of financial Merlin’s. Their power and wealth has multiplied exponentially in the past 200 years and has been maintained to this very day.

In modern business and finance, the ability to glean information about competitor’s plans, information that will affect asset valuations and marketing strategies is invaluable. Governments spend billions of dollars trying to steal state and commercial secrets. Private investigators are used every day to scope out the fidelity and affairs of married spouses. Information is power.

Entrepreneurs can learn an important lesson from this chronicle about the Rothschild’s use of carrier pigeons. If your project has true commercial value it must be protected. You must assume that there are people working at the same time on a similar opportunity. Time is not your friend.

Whether you can uncover a competitor’s plan or an adversary learns your project’s details, the first owner of knowledge stands to maximize profit. Placing second in this process is a sure path to losing the crucial first to market product advantage. The Rothschild’s earned fabulous riches from simply learning the outcome of a battle before competitors. In order for entrepreneur’s to successfully profit from their efforts they must harvest every bit of relevant and available knowledge as quickly as possible.

Knowledge is invaluable, but it must be secured and utilized with diligence and due haste.

What Are the Benefits of PDF eBooks and How to Create Them?

An eBook unfolds variety of benefits for promoting your work through the Internet and delivering best results. It is useful for an entrepreneur to market their products and services. An eBook enables a marketer to attract more customers towards the business. It is useful for authors for publishing their work online. Educational institutes also use these digital books to impart education to their students. It is a book which is easier to create and publish for the computer users.

Advantages of creating an eBook in PDF file format:

There are several benefits of creating an electronic book in the Portable Document Format. This file format is portable in nature. It means that user can open the PDF eBook on systems with different configurations. A person can also encrypt the electronic book in PDF file format for security reasons. You can also incorporate graphics, hyper links or multimedia content in the electronic books. The PDF file format supports audio and video files as well as animation. It also renders a professional appearance to the document. You can project professionalism in the presentation of your electronic books in Portable Document Format application.

An electronic book in Portable Document Format enables the marketers to present information on their products and promote their company effectively. They use electronic books for presentations, reports, dissertations or projects. PDF eBooks are also useful for those readers who have weak vision. You can zoom in the text to your convenience. Educationists use PDF eBooks for preparing e-notes for the students. This makes learning fun for the students. Lecturers can publish their lectures online through eBooks in PDF file format. Authors need not to put in their effort, time and money in getting their work published by the publishing houses. The authors have to go through the tedious work of getting their work selected.

How to create PDF eBooks?

User can deploy various kinds of tools and techniques to create the PDF electronic books. You can use Word Processor, Adobe Acrobat or PDF tools to create digital books in the PDF file. One can also make use of PDF Converter for converting Word document to PDF files to and create a PDF eBook. These computer programs make your task of creating eBooks easy and smooth.

Online Press Releases Create Loads of Free Publicity for Your Home Business

Online press releases are one of the fastest and easiest ways to get your home business in front of your target market.

Many times when people think of the term “press release,” what comes to mind is a major life-changing news story published by a large corporation or government agency. According to the World English Dictionary, however, a press release is simply “an official announcement or account of a news item circulated to the press.”

What does that mean for the home business entrepreneur?

You have a powerful tool for generating publicity and getting noticed — right at your fingertips.

Why Online Press Releases?

In the past, news was released in print, on television and on radio. In recent years, however, the internet has completely changed the way individuals and organizations get the word out.

The average consumer now expects to get their news immediately, especially online, so when you publish a press release about your home business on the web, it’s possible to see a major influx of traffic to your business within hours and minutes instead of the weeks and days it used to take.

Here’s why it works.

Many of the press release sites are considered important authority sites by the search engines, so if you optimize your report properly as explained in this article, your news item will appear higher in the search results for the terms your prospective customer cares about.

Moreover, the fact that they are identified as authority sites means the links from the press release sites to your website are given more weight. So from the search engine perspective, you are more of an authority and your website rank increases, making it easier for your intended audience to find you online.

Additionally, due to the relevance associated with press release sites, your perceived authority in the minds of your readers multiplies. You then have an avenue by which you can educate the consumer about your home business, build rapport and truly form a connection.

But What Would I Write a Press Release About?

As stated above, a press release doesn’t have to be about an earth-shattering event (although big news can garner a lot of attention quickly, as you’ll see below). Here are 10 ideas you can use to gain free publicity using the power of the press:

1. Announce the opening of your business. If you’ve been in business for a while and have never written a press release about it, write a piece announcing your mission statement. Tell the world who you are and what it is you have to offer.

2. Publicize a new product or service you’re launching. Share the benefits your customer can expect, and tell them how to do business with you.

3. Announce your teleseminars and webinars. A press release is a fantastic vehicle for attracting attendees, so always include enough information to ensure you’re drawing the right audience.

4. Reveal a special sale or any special offers you have going on. Tell your prospective customer exactly why they should do everything possible to seek you out.

5. Remember that major news story? Link big news with something happening in your company. As an example, about two weeks before the time of this writing, Prince William announced his engagement to Kate Middleton. The Franklin Mint then announced the production of a limited edition Kate Middleton portrait doll.

6. Start a Meetup group for home business owners in your area and promote it with a press release. You can announce the establishment of the group itself and send a news release before each event. In this way, you grow your membership and increase attendance at the meetings.

7. Publish a news piece when you launch your website and every time you make a major change to it. Be sure to include an incentive for the reader to actually visit your site.

8. Create a press release when you hire support staff. This is an implied statement that your home business is growing rapidly and your prospects need to do business with you now, while they can still work with you personally.

9. Set up a charitable event and tell the world via a press release. One of the best ways to implement this idea is to offer a product for sale and commit 100% of the proceeds to the charity of your choice. This is especially effective if the product for sale is an information product because it minimizes your cost. Don’t have an information product? Set up an interview with a well-known figure in your market (let them know it’s for charity), record the interview, and sell the mp3 download.

10. Start a contest and write a news article to announce it. Include enough information that the reader can clearly understand the rules and benefits. Contests are fantastic tools for building your list of prospects.

So What Goes In a Press Release Anyway?

One of the keys to success with online press releases is to write your news item so that it will be found when people are searching for what it is you offer.

In order to do this, spend several minutes brainstorming and writing down specific words and phrases your ideal prospect is likely to enter into the search box when they’re looking for the solution you provide. Then use a keyword research tool, such as the Google External Keyword Tool, to identify the most popular search terms in your market.

Select 4-5 of the most popular terms. One of these will be your main keyword, and the rest will serve as supporting – or secondary – keywords. These are the words you’ll focus on when writing the press release for your home business.

Now that you know your keywords, let’s look at what to put in the press release.

1. Title. A good press release title is short, starts with your main keyword, and grabs the reader’s attention immediately. Use action words and power words such as results, secret, risky, revealed, and announces. Remember the goal is to motivate the audience to want to read more.

2. Summary. The summary is one or two sentences that describe what your news item is about, and it should include 3-5 secondary keywords. The summary should entice the prospective reader to read the entire article. It’s also a good idea to place a link to your website in the summary of a press release so the reader can immediately visit your site if they so choose.

3. Dateline. The dateline must include the date and a clear, concise declaration of the news. When someone reads the dateline, they should have an immediate understanding of what you’re reporting.

4. Main Body. The body of your press release should be 300-800 words long, written from the third-person, neutral point of view. It must answer the 5 W’s — who, what, where, when, and why. The body text should focus on a single news item and must not be written like an advertisement. Instead, tell the reader what’s happening and why they should care. Be certain to include 1-3 links to your website in the body of your press release. At least one of the links should use your main keyword as the anchor text (the visible, clickable text in the hyperlink) and at least one of the links should use your actual website address as the anchor text. Take the time to be sure one of your keywords is in every paragraph of your press release.

5. About/Boilerplate. Give the reader of your press release a high-level look at your home business. Tell them about any special certifications, awards, and honors you’ve received. Convey your unique selling proposition. Then place a call to action, with a direct link to your website, as the last line.

6. Contact Information. Provide your name, the company name, your telephone number and the website address for your business so the reader and members of the media can easily contact you. Do not use a personal email address.

So I Just Write a Press Release and People Start Calling?

Well…no.

After you write your press release, you do have to submit it to the online distribution services. These services share your news items with multiple websites so your content is published all over the web, thereby increasing your exposure and the likelihood that your target audience will connect with you and learn about your home business.

While there are some paid services, there are also several that allow you to distribute your news items for no cost.

Create Your Own Products – Why Creating Your Own Products is Better Than Affiliate Marketing

Affiliate marketing is a very quick and easy way to start your own online business. But I recommend, even to beginners, that they at least consider creating and selling their own products. Here are 3 reasons why creating and selling your own products is far better for your business than affiliate marketing.

Reason #1: You don’t have to depend on others

Have you ever had to wrestle with an affiliate company over commissions? You thought someone had bought something from your website, but the affiliate company did not record the sale. You then had to prove that you they owed you money, and if the affiliate company agreed with you, they said you would get paid on their next payment cycle next month.

Well, I have been through this process several times, and nothing is more frustrating than having to prove yourself time after time. When you create and sell your own products, you don’t have to worry about any of this. When someone buys something from your website, you know it. And more importantly, your bank account knows it. You don’t have to wrestle with anyone to get the money you deserve.

Reason #2: You get paid 100% immediately

As an affiliate, you have to rely on other people to approve your sales and send you a check. Usually it takes months from the day you make a sale until you get paid. This is not so when you sell your own products. When someone buys your product from your website, you get paid immediately. And you don’t get paid some small commission for your work either. You get 100% of the profits, and you get those profits immediately.

Reason #3: You can build your own brand

My wife likes to watch Martha Stewart. The other day she said she was amazed at all of the places she saw Martha Stewart’s name – on TV, in magazines, in stores, in books, etc. I told her that the reason she saw Martha’s name everywhere is because Martha had done such an excellent job of building her brand.

You need to do the same. You need to build your own brand on the Internet. Having name recognition is the best way to make money over and over again. When you create and sell your own products, you are drawing attention to yourself and establishing yourself as an expert. Once you have become an expert, people will recognize the quality of you and your work, and they will come to you the next time they need help.

Create Your Own Online Affiliate Marketing Business – Discover How

For the stay at home workforce, affiliate marketing provides an easy second income which can potentially turn in to high primary sustainable income. Virtually minute initial investment is required to begin your own online affiliate marketing business. Therefore it is easy to see why it is a billion dollar a year industry.

Very little preparation is required, i.e. no products to make, no designing websites to sell your product, no sales letter to write and no distribution to worry about. This is because as an affiliate marketer all this will be dealt by the seller.

Very little knowledge of the internet is required, you should be familiar with your web browser and some basic English and you can get yourself started to build your own online affiliate marketing business. Commission vary widely form product to product and from seller to seller. This is not really a big deal because if you market the product successfully you will see money trickle in overnight day by day while you sleep.

Your own online affiliate marketing business will give you some decent second income. This can potentially turn to very high income as your business grows. You will soon be able to quit your day job (I mean any day job) because you will be satisfied with the amount of income you will generate with very little effort. Also money will continue to pour in because for each product you market it will be online forever unless you choose to remove it. Therefore income from products starts to stack up.

As you know we are going through one of the worst recessions of our time and any extra money is helpful. Many people can not even start their business because the large risk involved. However starting an online affiliate marketing business involves very little risk and can really help you with any cash problems you may have. So there is no need to worry about losing your investment since is it is very low to begin with.

Initially work will have to be put in to get your self started. However it will not be much an hour or 2 a day will be plenty for a week. This will help you get used to the way the affiliate marketing system works and also your online affiliate marketing business will start to grow. Most of all have fun making money.

How to Create Wealth: Formula for Generating $10,000 Monthly

I used to think that learning how to create wealth to the tune of $10,000 monthly was unheard of. And then I recently listened to a webinar that spells out a formula that actually makes sense…

How to Create Wealth Step One: Getting a Clear Intention…

You need to have a clear intention of how much you want to create. For the purpose of demonstrating this formula, I’m using the figure of $10,000 monthly. It’s important to use daily visualization by imagining yourself at a future date, but thinking of it as present, being sure to pay attention to the feeling you have when you actually see this much income flowing into your bank account on a consistent basis.

How to Create Wealth Step Two: Determine your Outcome…

If you have no idea how much your income goal is, there is no way of attaining it. You can’t just move blindly in your business and “hope for the best”. You have to have a plan – strategy that will take you closer to your goal as you progress. And remember, it’s not necessarily just the outcome that makes a difference… it’s the journey…

“The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.”

– Jim Rohn: American entrepreneur, author and motivational speaker

How to Create Wealth Step Three: Determining the Number of Sales you Need…

Take the monthly figure you desire and divide by 31 to get your daily expectation of creating wealth. In this example, $10,000 divided by 31 = a goal of $322.58 daily (we can round this up to $325).

Take this figure and work backwards to determine how to create wealth in your own business. For example, in my business, I know that statistics reveal that one out of every 40 people who watch the sales video will decide to buy on the spot.

Now, I also need to do a little research in my own business to figure my own upselling statistics. Why? Because this will give me concrete figures to move forward with. While the average person who decides to buy will generate me a $25 commission, I know that one of every three of these people will upgrade to the $100 monthly program, giving me a commission of $125 monthly. One in five of those people will elect the $500 product, and one in ten will buy the $997 product.

So to figure out average commissions, let’s work backwards from a 30-sale point. Thirty sales = ($25 x 30) + ($100 x 10) + ($500 x 6) + ($997 x 3), or $750 + $1000 + $3000 + $2991, or $7741 for 30 sales, divided by 30 = $258.03 each. Let’s round that to an average value of $258 commission for each sale.

Judging from this scenario, I would need 38.76 sales a month (or 1.25 sales daily) to equal a monthly income of $10,000, or a daily income of $325.

How to Create Wealth Step Four: Determining How to Get the Sales…

Judging from my own statistics, I know that one in every forty people who watch my video will decide to buy on the spot. So, to get 40 sales a month, I would need to find a way for 1600 people monthly (52 people daily) to watch my sales video. And how to I do that? Well, this brings us to step five for creating wealth…

How to Create Wealth Step Five: Determining Prospects…

The easy way, of course, is to simply buy leads. However, this is not always very cost effective, especially starting out. Some people pay as much as $5 a lead, depending on their marketing strategy, and this would cost $260 daily to get 52 leads!

While many people choose paid marketing strategies, I elect to use free marketing – blogging, article marketing and videos – to bring in my leads. Assuming you want to go this route as well, let’s determine how to get those 520 people daily to reading your blog posts and articles, and watching your videos. (520 visitors is based on my own 10% opt in percentage for my content to produce 52 leads.)

How to Create Wealth Step Six: Determining Lead Flow…

This is where keyword research comes in. You don’t want to waste your time blogging about stuff that nobody wants to read! You can determine the potential visitors to your site by accessing the free External Google Keyword Tool at ‘Google.AdWords.com’ and click on the link “keyword research tool”.

Determine the number of people searching for your “keyword phrase” that you’ll be using throughout your content. For example, I know that the keyword phrase “how to create wealth” gets roughly 590 exact match searches monthly, or 19 searches a day. This knowledge tells me that if I can promote this content to rank on the first page of Google, I can expect about half of those people (10) to watch my video or reach my article or post, and 10% of those people (1) to become a prospect.

So in this scenario, this particular piece of content for the keyword phrase how to create wealth should yield me one lead daily. How do I get 52 leads daily? Simply put out more content for other keyword phrases – 52 pieces of content each yielding one lead a day will give me 52 leads, which generates 40 sales a month which equals an average of $10,000 monthly. Your future for creating wealth is now in your hands!