1. Get a Company Website
What was a novelty a mere decade ago is a critical requirement today. A business website is a pseudo B2B Portal, allowing businesses and customers from around the world to connect with you. A business website is akin to your Company brochure, available 24×7, and projects you as a professional outfit.
2. Social Media Websites = Free and Fast promotions
The biggest achievement of our era has been the ease with which people have learnt to communicate- Social Media websites like Facebook, Twitter, Google+, Pinterest, YouTube etc, are the latest methods to communicate across wide demographics of age, taste and culture. By actively promoting your company on these social media, you are getting the world to talk about you.
3. Blogging and Forums
Here is a powerful axiom- ‘Content is King’. Produce powerful, genuine and compelling content as part of your Company blog. Be a regular on relevant forums and discussion panels. Learn the art of connecting your business themes into the content that you produce. In time, your content will stand up to be the biggest promoter of your brand.
4. Pay per Click Advertising
If you are willing to pay- relevant traffic can be encouraged to visit your website. Write an online ad for your business, set a reasonable price that you are willing to pay every time someone clicks on your ad (as hosted on third party websites). Payment is only done when someone actually clicks on your ad- if not, you don’t have to pay. Pay per Click Ads allow you to setup a daily advertising budget and can be cancelled or restarted upon your discretion.
5. List your business on the three biggest listing services
Register your business on ‘Google Places’- this allows your business to feature on Google searches and be listed on Google Maps. Other business databases that you must be part of include ‘Yahoo! Local’ and Microsoft’s ‘Bing’. Joining these services is free; setting up an account takes very limited time and the far reach of these services translates to free promotion for your business.
6. Email Marketing
In recent times, bulk emailing isn’t a very favoured promotional concept. However, if done well, and with good intentions, email marketing could be a powerful tool in your Company’s online promotional arsenal. Personalised emails speak directly with the target audience, helps you get an immediate response and can aid in the opening of a line of communication with your prospective customer base. It’s free and fast promotion- with an impactful feedback.
7. Hire a good Digital Marketing Company
If you aren’t sure about pulling off a good promotional job individually, maybe it’s a good idea to hire an innovative, enthusiastic Digital Marketing Company to handle your Company’s B2B Portals online promotional strategy. This action will allow you to be on top of your promotional ideas on buyers and sellers while employing a professional unit to implement concepts that drive towards your expected results.
There it is- 7 strategies that can help you promote your business, unearth new customers and maintain a loyalty bound relationship with your existing customer base. Why wait? It’s time to exploit the full power of the online media in relation to your business.